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Tag: Vogue Eyewear

  • The creative agency behind the campaign is Brandmovers India

    Taapsee is brand ambassador Vogue Eyewear

    By Our Staff

     

    Vogue Eyewear has unveiled a new campaign with Taapsee Pannu as brand ambassador. Brandmovers India is the creative agency behind the campaign.

     

    Said Gunjan Saigal, Brand Business Head, Vogue Eyewear: “Our new summer campaign featuring Taapsee Pannu encourages women to celebrate themselves. The new collection from Vogue Eyewear is a perfect fit for every occasion and mood – be it a casual-cool look for brunch or sharp, power-dressing for work, our new range covers it all.  Taapsee is the perfect embodiment of the essence of the campaign, embracing her authentic self effortlessly and inspiring women everywhere to let the world see them as they are – confident and powerful in their own skin.”

     

    Added Adrijaa Sanyal, Senior Creative Director at Brandmovers India: “Vogue Eyewear’s latest range for Summer ’22 is the key inspiration behind the campaign this year. We wanted to highlight the contemporary vintage-glam aesthetics of the new range while staying true to the core message of celebrating individual spirit and self-expression that Vogue Eyewear has consistently strived to inspire their consumers with. We’ve crafted the film with an intention to convey the sense of unfaltering confidence and power that comes from self-assertion and making oneself visible, no matter who or where they are. The campaign aims to encourage consumers to embrace their uniqueness and show up to the world everyday armoured with a high spirit and high fashion that the new range from Vogue Eyewear brings to their toolbox of self-expression.”

     

  • The digital film encourages women to show the world their real self

    Vogue eyewear encourages women to come to the fore with #ShowYourVogue

    By A Correspondent

     

    International eyewear brand Vogue Eyewear has unveiled its latest campaign featuring Bollywood actor Shraddha Kapoor, and six other women in different situations. The digital film titled #ShowYourVogue encourages women to show the world their real self, not caring too much about what others think of them.

     

    Said Amit Singh, Head of Marketing at Luxottica India Eyewear Pvt Ltd: “Do anything but do it like you is the first thing you’re sure to tell yourself once you watch this film. Shraddha Kapoor and the six other women in the film are as self-assured as it gets and they are owning their lives and how! The film gives us a sneak peek into their free spirited attitude towards daily life and brings forth an important message – live and move in your own style, in your own Vogue!”

     

    The film has been conceptualised by Brandmovers India. Speaking about the film, Suva Ghosh, Chief Creative Officer at Brandmovers India said: “This was a really fun project for us to work on. The idea was to create an anthem that catches on with the woman of today and to juxtapose it with interesting visuals. Working with Shraddha Kapoor was a great experience too!”

     

  • The message is bold but the campaign is totally light-hearted

    Vogue Eyewear says don’t show your beauty

    By A Correspondent

     

    Vogue Eyewear has unveiled its new communication campaign that shows the world what it really stands for. #ShowYourVogue attempts to speak to the young and curious women of the world who are firmly convinced that beauty goes further than just physical appearance, notes a communique.

     

    “With #ShowYourVogue we want to underline the beauty Vogue Eyewear sees in all women throughout the world,” saidMariavittoria di Stasi, Vogue Eyewear Brand Director. “We’re out to liberate these beautiful creatures from the pressure and traditional notions of femininity to embrace one’s individual sense of how to be a woman today.”