MxMIndia

Tag: Vodafone SuperNet 4G

  • The data-strong campaign, #LiveMore brings back the beloved and young at heart faces of Asha & Bala

    Vodafone urges customers to #LiveMore

    By A Correspondent

     

    Vodafone Idea Ltd announced the launch of a new campaign encouraging people to #LiveMore with Vodafone SuperNet 4G. With the #LiveMore campaign, Vodafone brings back familiar faces of the friendly and young at heart couple, Asha and Bala.

     

    Commenting on the launch of the campaign, Kavita Nair, Chief Digital Transformation and Brand Officer, Vodafone Idea Limited, said: “The new campaign captures #LiveMore moments from the life of an old but young at heart couple who achieve their dream of owning a successful restaurant. Asha and Bala help us in bridging a technology divide and enable our aim of democratising technology. With this campaign, we hope viewers will love this journey of this affable couple and join the Vodafone SuperNet 4G bandwagon to fulfill their dreams.”

     

    Speaking about the concept behind the new campaign, Kiran Antony, Executive Creative Director, Ogilvy & Mather Advertising added: “People today, are no longer afraid to step out of their comfort zone and try new things. Through the #LiveMore campaign, we wanted to capture this spirit of new India. The campaign follows Asha and Bala on their newest adventure. Thanks to Vodafone, they are able to laugh, learn and do more, almost instantly, to give wings to their dream.”

     

     

  • The #StrongerEveryHour campaign is based on the insight that customers think of the service provider especially when they have a poor network experience

    Vodafone campaign showcases improved network at crowded places

    By A Correspondent

     

    Vodafone Idea has launched its new campaign titled #StrongerEveryHour. This campaign aims to highlight the network of Vodafone SuperNet 4G, especially in crowded zones, where a tower is being added every hour.

     

    Commenting on the new campaign, Sashi Shankar, Chief Marketing Officer, Vodafone Idea Limited, said: “We are making significant investments in improving the network as the data uptake in India creates some global benchmarks. Vodafone SuperNet 4G – The Data Strong Network will be strengthened as towers get added every hour, especially at crowded places. For any telecom service provider network engineers are the backbone for providing uninterrupted connectivity. Through this campaign, we are saluting these heroes for helping us deliver superior customer experience. Driven by digital, the #StrongerEveryHour campaign finely captures the essence of providing a seamless network experience across other mediums like TV, OOH, print and radio.”

     

    Added Kiran Antony, Executive Creative Director, Ogilvy & Mather: “When a network works perfectly fine, no one ever remembers the people who work behind the scenes to make it run seamlessly. This insight is what helped us humanize the network improvement efforts of Vodafone, while staying focused on delivering the message – seamless network experience even in crowded places because we are adding a tower every hour. The campaign revolves around conversations between two network engineers while they are busy adding new towers.”