MxMIndia

Tag: Vodafone Red

  • New marketing campaign highlights Vodafone Red’s value offerings

    Vishwanathan Anand to now endorse Vodafone Red

    By A Correspondent

     

    Vodafone India has roped in chess grandmaster Vishwanathan Anand to promote Vodafone Red. A series of three TVCs will see him propagating the benefits of choosing a smart postpaid plan to cricket presenter Gaurav Kapoor.

     

    Said Siddharth Banerjee – EVP, Marketing, Vodafone India: “This campaign aims to position Vodafone Red as India’s smartest postpaid, enabling our existing and new customers to make a smartest choice. We are glad to have chess champion and youth icon Vishwanathan Anand on board, who best fits the proposition of India’s smartest postpaid.”

     

     

  • Vodafone Red caters to these existing and emerging needs of customers, supported with a best-in-class service experience

    Vodafone announces new initiative – Vodafone Red

    By A Correspondent

     

    Vodafone India has announced the launch of Vodafone Red, an all-in-one,integrated, worry-free solution, exclusively for postpaid retail and enterprise customers. With the increasing use of smart phones, mobile internet and apps, customer needs too are rapidly evolving. Vodafone Redcaters to these existing and emerging needs of customers, supported with a best-in-class service experience.

     

    An industry first initiative, Vodafone Redwas developed following extensive research and after gaining deep insights about customer usage and preference. It is a unique and innovative product proposition that goes beyond a conventional tariff plan. Vodafone Redeliminates the need for multiple rentals for voice and data and brings in a new concept of integrated solutions across multiple segments to give worry free connectivity to its customers.

     

    Launching this latest strategic initiative from Vodafone India, Vivek Mathur, Chief Commercial Officer, Vodafone India said, “Vodafone has always been the preferred brand for discerning, postpaid customers. WithVodafone Red,we offer our postpaid customers a new and unique proposition that captures their need for increasing volumes of voice and data through multiple devices across family members. The built in conveniences, loyalty programme, focus on safety & security and a dedicated relationship manager, makesVodafone Redholistic and delightful.”

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