MxMIndia

Tag: VML India

  • Crafted by VML India

    Vivo launches ‘Be the Pro’ Campaign

    Vivo, the smartphone brand, introduced its latest campaign, ‘Be the Pro’, for the all-new Vivo V30 Series. It is crafted by VML India.

    Commenting on the campaign, Geetaj Channana, Head Corporate Strategy, Vivo India, said:  “The idea is based on an interesting insight – who says everyday moments of life can’t be memorable. You can find delight in the daily, and surprises in the routine when you see it like a Pro. Vivo is committed to placing consumer orientation at the core. With our latest launch, we aim to empower users to elevate their everyday moments into Pro moments. Our collaboration with ZEISS reflects this commitment, allowing users to effortlessly capture portraits like a professional. The campaign film perfectly encapsulates our brand ethos of creating technology that brings joy to our consumers.”

    Added Sundeep Sehgal, Senior Vice President & ECD at VML, Delhi: “When you see magic in everyday life, find joy in every moment, and feel warmth in the ordinary, you make every day delightful, and you become a Pro. Our latest film celebrates the idea of ‘Be the Pro’ with an emotional story, showcasing how everyday moments become delightful and memorable.”

  • Achal Deoda has been appointed Business Director, VML Mumbai and Amandeep Singh as Business Director, New Delhi

    VML bolsters senior team with new appointments

    By A Correspondent

     

    VML has announced the appointment of two senior resources in its team. Achal Deoda has been appointed Business Director of VML Mumbai and Amandeep Singh as Business Director for VML New Delhi. Both will report to Udit Bhambri, Business Head, VML India.

     

    Said Deoda on his new assignment at VML: “VML India has been successful in helping brands envisage digital transformation strategy and continues to deliver expertise across building large Enterprise solutions across digital, Social Media and Digital Marketing, TVC style digital video content and digital strategy consulting. My vision is to continue to bring VML’s global expertise across digital and help Indian brands lead their respective categories with stronger and sustainable digital ecosystems.”

     

    Added Singh: “VML has a level of energy and vision which is infectious and made me take up this new opportunity to head the business in Delhi. The capabilities VML has is phenomenal and my plan is to simply take this out to the clients helping them solve their next business problem. We are already working on some very interesting projects here and you all would hear about them very soon,” said Singh.

     

     

  • VML India will lead the digital and social strategy for the entire portfolio

    VML India named digital creative agency for Marico’s Parachute Advansed hair oil

    By A Correspondent

     

    VML India has been named the digital creative agency of record (AoR) for Marico’s Parachute Advansed hair oil portfolio. The mandate won includes digital activation for the brands in the Parachute Advansed hair oil portfolio.

     

    Said Udit Bhambri, Head of VML India :“To be able to work with a brand like Parachute Advanased is an honour. We very much look forward to partnering the brand with our digital expertise, to drive both consumer share of mind and wallet.”

     

     

  • As the partner agency, VML will define the strategy, enhance user experience and interface design and technology development overall

    VML to lead website transformation for The JSW Group

    By A Correspondent

     

    VML India has been appointed as the preferred partner to lead website transformation for The JSW Group following a multi-agency pitch which lasted over a period of few months. As a part of the mandate, VML will lead the digital transformation for the conglomerate, beginning with refreshed design, enhanced content and capabilities for the Group and individual business websites. As the partner agency, VML will define the strategy, enhance user experience and interface design and technology development overall.

     

    JSW Group, A $11 billion conglomerate, is a part of the O.P. Jindal Group that has strong footprints across sectors namely, steel, energy, Infrastructure  and cement in multiple locations across India, US, South America and Africa. It is one of the largest conglomerates in the country and the revamp of their websites is a key initiative for 2016, to showcase their stronghold in the core economic sectors and define the scale, size and diversity of the Group. The revamp of one of the digital properties is aimed to bring out the Group’s vision of being synonymous with the economic growth of the nation, and also speak of the belief in its people through their growth, sustenance and upliftment as part of the overall plan.

     

    A JSW Group spokesperson said, “We are glad to have VML on board as they they are the right partner to work with us as we embark on this journey of engaging our brand’s audiences. With their deep experience in digital corporate branding and a keen understanding of our vision, we hope to experience the work of global standards”

     

    Tripti Lochan

    Tripti Lochan (CEO VML, South East Asia & India) said “We are very happy to have the oportunity to work with a reputed brand like the JSW Group. We are looking forward to bringing our global expertise in user experience and technology to JSW, as start off on their digital transformation journey”

     

     

     

  • Wendy's, an iconic American brand of burger restaurants, made its debut in India on 6th May, with its first restaurant in Gurgaon

    VML India wins Wendy’s mandate in India

    By A Correspondent

     

    VML India has been awarded the Digital AoR responsibilities by Wendy’s India, after a multi-agency pitch.

     

    Wendy’s, an iconic American brand of burger restaurants, made its debut in India on 6th May, with its first restaurant in Gurgaon. Wendy’s has chosen to launch in India, with a restaurant experience and India customized menu, in keeping with its brand philosophy of always being “A Cut Above”. Digital is a key component of Wendy’s marketing leading upto launch and as it grows its business across India.

     

    Jasper Reid, Director, Sierra Nevada Restaurants Pvt. Ltd. – the holding company for Wendy’s in India,said, “We chose to work with VML because we liked their fresh thinking and their sole focus on digital. And we liked their team – young, smart, willing to think differently and with an innate understanding of the online community. True digital natives. Wendy’s and VML have formed a productive partnership and one where everyone is able to challenge, debate and interact…which is precisely what our customers do online.”

     

    Wendy’s tasked VML with bringing alive the brand on digital and create anticipation for the launch, through social channels. Facebook is a lead channel, as a large part of the Wendy’s core target audience is actively engaging with content and already discussing food related topics on this platform.

     

    As a lead up to the launch, VML &Wendy’s decided to go out on the streets of Delhi 7 Gurgaon and make new friends. In a series of teaser videos, it asked Delhi-ites if they know Wendy’s. The answers ranged from funny to clueless. This campaign created curiosity about Wendy’s which opened to enthusiastic crowds earlier this month.

     

  • StreetWear as a brand is aimed primarily at the 18-25 year old woman in India

    VML India wins StreetWear’s digital mandate

    By A Correspondent

     

    VML India has been awarded the Digital AoR responsibilities by StreetWear India, after a multi-agency pitch in December.

     

    StreetWear is a cosmetics brand in India since 2004. In October 2014, the brand re-launched itself with new packaging, reinvented formulation and a new brand story. In 2015, StreetWear aspires to become India’s most stylish cosmetic brand for millennials. To do this, the brand needs to appeal to the TG in ways beyond a favorable price point.

     

    This is the digital mandate which VML India is expected to fulfil, using digital to create a strong emotional connect with the audience translating into increased usage and consumption.

     

    StreetWear Color Rich by Revlon leads its communications with a philosophy #whynot. It strives to inspire young women to experiment with color to express themselves. It re0-launched the brand with a #whynot blog, where 4 StreetWear brand ambassadors share their #whynot stories. Supported by branded content across social channels and in-campus activations, StreetWear spread the #whynot message with color. In a latest extension of this campaign, it is on a journey with fashion blogger Rhea Gupte as she explores street fashion across India.

     

    A Revlon Spokesperson said, “StreetWear as a brand is aimed primarily at the 18-25 year old woman in India. Digital therefore becomes our lead channel to build relevance and affinity with this audience. We have worked with VML for Revlon and are confident they will turn around digital for StreetWear as they did for Revlon.”

     

    Tripti Lochan

    Tripti Lochan, CEO VML said “We have had an exciting and fulfilling journey with Revlon since 2012 and are extremely happy to be able to extend that relationship to include the StreetWear brand. StreetWear is a fresh, dynamic brand in the cosmetic space and we are keen to partner with them on this digital foray.”