MxMIndia

Tag: VLCC Group

  • Media Moments will be involved in the strategy, content creation and design across all social media platforms

    Media Moments wins creative and social mandate for VLCC Group

     

     

    Media Moments Insight has won the creative and social media mandate for beauty and weight loss chain VLCC.

     

    Speaking on the association Jagriti Goyal Head-Digital Media at VLCC, Wellness said: “We were on the look for an online creative partner who could match and amplify the marketing beliefs of VLCC wellness. We are delighted to work with Media Moments, as they complement our strengths and deeply understand our audience. The association would be to provide personalisation and content to our audiences in manner that elevates true to our ideologies. We’re combining our forces to develop cutting-edge marketing tactics that don’t just speak to our consumers but also delivers enormous value to our business.”

     

    Added Sandeep Sreekumar, Managing Director at Media Moments: “Our best work emerges when we are the trusted consultants to brands and businesses. Now, In VLCC we have a partner that not only values our rich legacy in digital but also our expertise in transcending its boundaries to deliver an engaging and innovative content. We look forward to working closely with the VLCC team on this exciting content and creative journey, to co-create value for customers and stakeholders alike.”

     

     

  • The film highlights that VLCC's sun care product range does not leave behind the white film on the face and saves the customer from embarrassment

    VLCC rolls out new TVC for its ‘sun care’ range

     

     

    VLCC has released a new television commercial themed around ‘Choona mat lagao’ for its sun care range of products. The commercial is conceptualised around the fact that ordinary sun screen lotions leave behind an unpleasant and unwanted white layer post application.

     

    Speaking on the concept, Prashant Verma, Head- Marketing, VLCC Group said: “Traditionally, the suncare products across brands are known for the unpleasant white layer they create when applied on the skin. This uneven white layer deters consumers from using sun care products as a part of their regular daily skin care regimen. VLCC has done extensive technical research to create a high quality sun care range is not only paraben free, but also does not leave any white layer on the skin, while ensuring that the skin is nourished and protected. The new TVC has been conceptualised by our internal team and we are confident that this commercial will help us communicate our differentiated product offering to the customers.”