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Tag: VKC Noushad

  • Campaign conceptualised and executed by Havas Creative

    Aamir Khan walks for Walkaroo fashion footwear

    By Our Staff

     

    Footwear brand Walkaroo  has launched an integrated marketing campaign, “Walk More. Restless”.  Conceptualised and executed by Havas Creative Group India, it will release six films, featuring  Aamir Khan in six different avatars in this campaign series.

     

    Commenting on the campaign, VKC Noushad, Managing Director, Walkaroo International Pvt Ltd, said: “We are excited to launch this fresh campaign with Aamir khan. The campaign marries the constantly changing shades of Aamir Khan with the trendy and wide variety offered by Walkaroo, which includes 1000+ designs across Gents, Ladies and Kids categories.”

     

    Added Bobby Pawar, Chairman & Chief Creative Officer, Havas Group India: “Today’s generation is always on their toes, forever moving, restless and edgy. For them, discontentment is the only form of contentment. We have conceptualised the films keeping in mind the young consumers, who are eager to try something new and are not afraid of experiments.”

     

  • The brand positioning has been done by LinConsult

    Aamir Khan endorses #BeRestless credo for Walkaroo

    By A Correspondent

     

    Footwear brand Walkaroo has released its latest marketing campaign with Aamir Khan as its new brand ambassador. The brand positioning has been done by LinConsult, the strategic consulting arm of MullenLowe Lintas Group.

     

    Reflecting upon Walkaroo’s latest announcement, VKC Noushad, Managing Director said:“We are excited to bring on board Aamir Khan as the brand ambassador as his personality completely resonates with the brand ethos. Aamir Khan is known as a perfectionist and has high regard across the country and beyond.”

     

    Commenting on the campaign idea, Subramanyeswar (Subbu), Group Chief Strategy Officer, MullenLowe Lintas Group added: “When VKC approached LinConsult, the strategic consulting arm of the group, the resolve between us was clear. How do we break the category convention that revolves around functional claims and randomly employed star power, and to capture the soul of the young, bold, new generation, whilst placing themselves under their soles? We believed that for this audience, life is a series of ever evolving dynamic ‘wants’. It’s a relentless progress consumed by ‘what’s next?’ on the personal agenda. In a sense their lives could be summed up by the endeavor of constantly and ceaselessly walking ahead. Their feet have no time to rest. This rang true in their lives in terms of action as well, because these youngsters simply walk to wherever they need to go, even if sometimes their destinations are quite far.”

     

    Commenting on their latest work, Hari Krishnan, President, Lowe Lintas said: “Today’s generation hates settling down. They hate anything to do with resting. They are always restless and constantly chasing something new. We want the brand to embody, endorse and encourage this spirit to remain restless”

     

     

  • The brand positioning was initiated by LinConsult, the strategic consulting arm of MullenLowe Lintas Group

    Aamir Khan in Walkaroo campaign by Lowe Lintas

    By A Correspondent

     

    Footwear brand, Walkaroo has released its latest marketing campaign. With Aamir Khan as its new brand ambassador. The brand positioning was initiated by LinConsult, the strategic consulting arm of MullenLowe Lintas Group.

     

    Speaking on Walkaroo’s latest announcement, VKC Noushad, Managing Director of the company, commented: “We are excited to bring on board Aamir Khan as the brand ambassador as his personality completely resonates with the brand ethos. Aamir Khan is known as a perfectionist and has high regard across the country and

     

    Said S Subramanyeswar Group Chief Strategy Officer, MullenLowe Lintas Group: “When VKC approached LinConsult, the strategic consulting arm of the group, the resolve between us was clear. How do we break the category convention that revolves around functional claims and randomly employed star power, and to capture the soul of the young, bold, new generation, whilst placing themselves under their soles? We believed that for this audience, life is a series of ever evolving dynamic ‘wants’. It’s a relentless progress consumed by ‘what’s next?’ on the personal agenda. In a sense their lives could be summed up by the endeavor of constantly and ceaselessly walking ahead. Their feet have no time to rest. This rang true in their lives in terms of action as well, because these youngsters simply walk to wherever they need to go, even if sometimes their destinations are quite far.”