MxMIndia

Tag: Vivo IPL

  • Khel Bolega indicates that the coming season will end the response to the chatter (#BolBakar) surrounding VIVO IPL

    Star Sports does IPL 2020 campaign on its own

    By A Correspondent

     

    Star Sports has relied on its own creative team for the campaign of the the forthcoming edition of the Indian Premier League as it launched the ad campaign titled Khel Bolega, along with the BCCI.

     

    According to a communique: “Khel Bolega indicates that the coming season will end the response to the chatter (#BolBakar) surrounding VIVO IPL when the player performances will speak for themselves. The performance by teams will also give fans a chance to silence all the #Bakar from opposing fans as well.”

     

    The TVC, conceptualised this year by the in-house creative team of Star India, was helmed by Taproot Dentsu last year and Ogilvy in 2018. The film, adds a release, was released in multiple languages such as Hindi, Tamil, Kannada, Malayalam, Telugu, Bengali across TV and digital

     

     

  • EbixCash will be seen on the back of the playing jersey

    EbixCash gets on the back of Delhi Capitals team

    By A Correspondent

     

    Delhi Capitals announced the joining of finance firm EbixCash as one of its principal sponsors for the upcoming season of the VIVO Indian Premier League. The financial and insurance service player will be associated with Delhi Capitals for two seasons of the IPL (2020 and 2021), during which EbixCash will be seen on the back of the playing jersey.

     

    Said Robin Raina, Chairman, President and CEO, EbixCash: “We are thrilled to partner with Delhi Capitals over the next couple of seasons of the VIVO IPL. Delhi Capitals is easily the most exciting team of the league at the moment. With its array of Indian talent and international superstars, Delhi Capitals is the team to watch out for in subsequent editions of the IPL. We’re excited to partner with a team and a brand hailing from Delhi, India’s national capital, and one that brings with it, tremendous potential and promise.”

     

    Added Delhi Capitals CEO Dhiraj Malhotra: “I’m delighted to welcome on board EbixCash as one of the Principal Sponsors of our team. After the third-place finish in the 2019 edition, our team will be eyeing no less than the title in the upcoming edition, and we’re excited to have EbixCash as a part of our journey towards that goal. I am confident this will be a mutually successful partnership for both brands.”

     

     

  • Panel includes Dave Trott, Piyush Pandey, R Balki, Rama Bijapurkar and Swati Bhattacharya

    2019 edition of Star Re.Imagine Awards announced

    By A Correspondent

     

    Star India has announced the second edition of the Star Re.Imagine Awards for the best advertising on its television network and Hotstar during IPL2019.

     

    The jury list is impressive: Dave Trott, who has won the D&AD President’s Award, London for Lifetime Achievement in Advertising; R Balki, film-maker, Rama Bijapurkar,  market strategy expert; Swati Bhattacharya – CCO, FCB India and Piyush Pandey, Ogilvy Worldwide creative boss.

     

    Speaking on the announcement, Gautam Thakar, CEO, Star Sports said: “Sports is a great unifier and VIVO IPL’s massive reach and engagement provide the perfect platform for every brand to reach their audience. We are excited to announce the 2nd edition of the Star Re.Imagine Awards to celebrate the creativity of the top marketers in the country.  We have an additional award category this year and have witnessed some amazing storytelling from brands so far. I am excited to welcome our world class jury and look forward to the results.”

     

     

  • The ad campaign, conceptualized and executed by the DDB Mudra Group, shows Hotstar coming to the rescue of a motley crew of Indian superheroes helping them watch IPL 2019 together

    Hotstar says #KoiYaarNahiFar for IPL 2019 ad campaign

    By A Correspondent

     

    Hotstar has unveiled another TVC for its IPL 2019 campaign. Conceptualised and created by the DDB Mudra Group, the new TVC features a small-town Indian superhero, inviting his other superhero friends to watch the game with him.

     

    The TVC has been rolled out in three languages, Hindi, Tamil and Telugu, and is also available across Hotstar’s social platforms.

     

    Notes a communique: “This edition of the VIVO IPL has started off with a bang, with Hotstar garnering 135 million viewers in the first three days of the tournament itself. This figure is 2.2X the reach and 2.2X the watchtime of the first three days of last year’s IPL. Collectively, Hotstar aims to reach 300 million viewers through the course of VIVO IPL 2019.”

     

     

  • Signs Bollywood talent Fatima Sana Sheikh and Siddhant Chaturvedi as the face for their new campaign

    Tata Motors announces its upcoming Harrier VIVO IPL ad campaign

    By A Correspondent

     

    Tata Motors has announced a TV campaign comprising a mini series of TV ads, that hinges on the story of ‘Love At First Drive’.

     

    Tapping on the pan India following of the IPL, this campaign will be advertised across the Star Sports network of 21 channels to ensure the brand resonates with the audiences across the country. Conceived by 82.5 Communications, the films for the TVCs have been produced by Storytellers.

     

    Commenting on the campaign, Vivek Srivatsa, Head – Marketing, Passenger Vehicles Business Unit, Tata Motors, said: “The first year of our association with the IPL proved to be a game changer for our much celebrated, compact SUV, the Tata Nexon which won many hearts and is now one of the leading players in its segment. We are confident that the 12th season of the IPL will be much bigger in terms of viewership and spectators at the stadiums. Through the ‘Love at First Drive’ campaign for the Harrier, we want to capture the audience’s attention in a manner that is both clutter breaking and eye-catching. Furthermore, Siddhant and Fatima embody the spirit of the Harrier and lend their individual style and appeal to the campaign. We are confident that the TVCs will project the right imagery for the Harrier and will help the brand to capture the imagination of a billion plus audience, just like the IPL itself.”

     

    Speaking on this campaign, Anuraag Khandelwal, ECD, 82.5 Communications said: “The Harrier is one outstanding SUV. We wanted to do something disruptive. Not only in the category but across categories. So, we came from a simple observation, that when one saw the Harrier, one fell in love with it. More so after test-driving it! Hence the idea #LoveAtFirstDrive.”

     

     

  • Chennai Super Kings to play Royal Challengers Bangalore on March 23rd

    MS Dhoni challenges Virat Kohli to show his game this IPL

    By A Correspondent

     

    As the 12th edition of the Indian Premier League gears for launch with the March 23 encounter of defending champions Chennai Super Kings (CSK) taking on Royal Challengers Bangalore (RCB), an all-new TVC has been unveiled in an attempt to build the excitement.

     

    Noted a communique: “Star India, with its robust network will broadcast the match in Telugu, Bengali, Kannada, Tamil, Marathi and Malayalam in addition to Hindi, English, and the Select Dugout feed.”

     

     

  • The channel launch is in line with Star Sports’ commitment to foster a multi-sports culture in the country

    Star Sports launches Bengali channel, SS1 Bangla

    By A Correspondent

     

    Star Sports has announced the launch of Star Sports1 Bangla, a dedicated sports channel for Bengalis. The channel launch is in line with Star Sports’ commitment to foster a multi-sports culture in the country while bringing fans closer to the sporting ecosystem. However, even though Star Sport has affirmed its commitment to sports in Bengali, a communique has an unnamed spokesperson while there are a few other sporting luminaries who have been named.

     

    So here’s what the ‘spokesperson’ has said: “West Bengal is a unique market with high affinity to language content and very distinctive viewing habits. Nuances of the game and local flavour add to a fan’s viewing experience and builds a local affinity for sports in the region. With the VIVO IPL, followed by the ICC World Cup this year – it is indeed a ‘Summer of Cricket’ on Star Sports, and with Star Sports 1 Bangla, we have taken one more step towards treating fans to a customised and acquainted exposure”.

     

    Hmmm. Another step would possibly be by naming names in communiques in the future.

     

     

  • The film has been conceptualised by Taproot Dentsu

    Taproot film creates film for Star Sports to promote Ind-Aus series

    By A Correspondent

     

    Setting the tone for the upcoming Australia-India cricket tour, Star Sports has rolled out a humorous campaign around the same. The film has been conceptualised by Taproot Dentsu.

     

    Said Gautam Thakar, CEO, Star Sports: “The campaign amplifies the fun banter that all fans look forward to in every India vs Australia series. This series kicks off a “summer of cricket” on Star Sports including the VIVO IPL and the ICC World Cup. We are even more excited this year as we will now telecast this on our dedicated sports channels in Tamil, Telugu, and Kannada for our regional viewers apart from our existing English and Hindi feeds.”

     

    Speaking about the campaign, Taproot Dentsu CCO Santosh Padhi added: “Cricket banter gets a lot of attention in popular media and Paine’s remark has provided grist to our creative mill. The Aussies are good sports and we’ve used their dig against them, to set up a face-off between the two teams. A cheeky personality like Sehwag was an easy choice as the celebrity face for this campaign.”

     

     

  • Launches the new VIVO IPL marketing campaign “10 saal aapke naam” on a celebratory note

    Sony Pictures pays tributes to fans in the tenth season of VIVO IPL

    By A Correspondent

     

    Sony Max, Sony Six and SONY ESPN, the official television broadcasters of the Indian Premiere League (VIVO IPL) have unveiled a new campaign titled “10 saal aapke naam” to coincide with the tenth edition of the tournament and the network’s association with it.

     

    The series of six ad films with the key message “10 saal aapke naam” encapsulate the fervor and madness of the fans across gender, generations and geographies.

     

    The creative agency continues to be DDB Mudra and the films have been directed by Hemant Bhandari of Chrome Pictures Media. For the anthem the broadcaster has roped in music composer duo, Salim-Sulaiman and singer Benny Dayal.

     

    Said Neeraj Vyas, Senior EVP & Business Head, Sony Max cluster at SPN: “Over the last nine years we have seen the tournament grow in terms of stature, viewership and the buzz that it creates and hence it was only logical to make the tenth year a grand celebration. The marketing campaign borrows from real life insights on how viewers engage and involve themselves with the game. We believe that the fans are instrumental in making this tournament the mega blockbuster that it is and that is why this year’s campaign is an ode to the Vivo IPL Fan”.

     

  • Spends close to 50% of budget this yearon various ATL & BTL marketing activities in 22 states across India during this VivoIPLseason

    Vivo unveils high-impactintegrated marketing campaign

    By A Correspondent

     

    After the launch of its latest smartphones V3 and V3Maxin Mumbai, Vivo has launched a 360 degree marketing campaign to promote the brand amongst the consumers. With aggressive marketing plan chalked out, Vivo India is geared up to capture the hearts of millions of customers across India.

     

    Riding on the IPL bandwagon, Vivo started with the first ever Vivo IPL trophy tour to six cities in India, where thousands of fans got the first-hand experience of VivoIPL trophy. With the new brand ambassador Ranveer Singh, Vivo has recently launched its first ever TVC shot by renowned Bollywood director and filmmaker Dibakar Banerjee. The TVC has been launched during Vivo IPL for its latest devices V3 and V3Max.

     

    Sharing his excitement on launch of various marketing initiatives, Jerome Chen, DGM, Vivo India said, “We are a young brand in India and our association with IPL as title sponsor, brings us to the forefront of our consumers. We have spent close to 50% from our year’s budget on our ATL and BTL marketing campaigns this VivoIPL season. Vivo signifies youth and enthusiasm therefore we signed Ranveer Singh as our brand ambassador. Our new TVC with Ranveer,showcasedduring the V3 & V3Max launch, will be on air across channels.

     

    In a unique initiative, Cricket lovers and VivoIPL fans can also watch matches from the Vivo Hi-Fi box in each stadium during the season. This time in VivoIPL, fans who don’t visit the stadium can experience the stadium-like environment at VivoIPL fan parks in 34 cities across India as compared to 16 fan parks last year.