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Tag: VIVO IPL 2019

  • The top honours went to Bisleri, conceptualised by 82.5 Communications, which won the award for excellence in creativity (Best Creative on TV)  while Netflix, conceptualised by The Script Room, was recognized for the Best Use of Integrated Media (Best Creative on Digital)

    Bisleri and Netflix win at Star Re.Imagine Awards 2019

    By A Correspondent

     

    The second edition of the Star Re-Imagine Awards saw Bisleri and Netflix bagging top honours. Showcasing excellence in creativity (Best Creative on TV and Best Creative on Digital), these campaigns were broadcast on TV and Digital during the recently concluded, IPL 2019 on Star Sports Network. Gautam Thakar, CEO, Star Sports and Guest of Honour, Rahul Dravid; one of India’s finest batsmen and cricketing legend, and the recent under 19 ICC World Cup winning coach, felicitated the winners.

     

    The awards were attended by stalwarts from the Indian Marketing, Advertising, and Media fraternity who graciously applauded the efforts of all nominees. The winners and other exemplary campaigns were selected by jury members comprising Dave Trott, R. Balki, Rama Bijapurkar, Swati Bhattacharya and Piyush Pandey. With 10 brands making the final shortlist, Bisleri and Netflix were declared winners. The judges selected campaigns that excelled in both – creativity, innovation and those that showed a distinct and unique creative approach on the IPL platform.

     

    The top honours went to Bisleri, conceptualised by 82.5 Communications, which won the award for excellence in creativity (Best Creative on TV)  while Netflix, conceptualised by The Script Room, was recognized for the Best Use of Integrated Media (Best Creative on Digital)

     

    Said Gautam Thakar, CEO, Star Sports:  “I am very glad that the second season of VIVO IPL was Bigger and Better on the Star Sports network and Hotstar. This year, the strong regional strategy of having four independent dedicated language channels in Tamil, Telugu, Bangla and Kannada, the Select Dugout and Super Funday feed contributed immensely to the increased reach of VIVO IPL. The success of this year has been even more gratifying, that despite the Indian general elections and TRAI regulations, VIVO IPL continues to grow. It has been an exciting season and on behalf of the Star Sports Network and Hotstar, I would like to thank the creative media agencies and clients who have made VIVO IPL, the Superbowl of India. My heartiest congratulations to Bisleri and Netflix, and to the 300 brands that made this VIVO IPL 2019 the biggest ever.”

     

    Over 300 brands were on board for the VIVO IPL 2019 across TV and Digital platforms from various sectors like Telecom, Consumer Durables (Handset), Retail and Lifestyle, Food Delivery and Restaurant (Hospitality), E-commerce, Online services, Automotive, Gaming, Online Payment Wallets, Paints and Adhesives FMCG.

     

    Brands that received Special Mention from the jury (In alphabetical order, includes the two winners):

    Amazon Echo – ‘#JustAsk’

    Bisleri – ‘Har paani ki bottle Bisleri nahi’

    Budweiser – ‘Becks Ice – packaged drinking water’

    Coca Cola – ‘Say it with coke’

    Dream11 – ‘Yeh game hai mahaan’

    Freecharge – ‘Sirf app nahi, appreciation’

    Intel – ‘Change your pc, change your business’

    Netflix – ‘Selection Day’

    Snickers – ‘Hungry? Grab a snickers’

    Swiggy – ‘What a Delivery’

     

     

  • Aims to strengthen the connect with IPL by extending the partnership as an Associate Sponsor for the league

    Asian Paints partners KKR for Vivo IPL 2019

    By A Correspondent

     

    Asian Paints has announced its association as official sponsors for Kolkata Knight Riders in addition to the continued association with IPL.

     

    Commenting on the association, Amit Syngle, COO, Asian Paints, said: “We are proud to be associated with IPL & Kolkata Knight Riders for the 12th IPL edition and are confident that this association will be a successful one. IPL continues to be a prestigious platform that has thrived over years, witnessing massive brand collaborations and visibility. KKR is considered to be one of the most coveted teams in the lucrative T20 tournament and this association is an added benefit for us to strengthen our connect with our consumers spread across the breadth of the country with a focus on the east.”

     

    Added Venky Mysore, MD & CEO, Kolkata Knight Riders: “It’s a pleasure to have a great brand like Asian Paints associate with us. At Knight Riders we like to work with credible brands who bring a lot of value to the partnership and with Asian Paints it’s yet another step in that direction.”

     

     

  • YuppTV also acquired rights for RoW: including South & Central America, Central & South East Asia

    YuppTV bags digital broadcast rights for IPL 2019 for Australia, SE Asia & the Continent

    By A Correspondent

     

    YuppTV has acquired the digital broadcasting rights for Vivo IPL 2019 outside of India. YuppTV will bring alive the action to existing and new users in Australia, Continental Europe, Singapore, Malaysia, Sri Lanka and RoW including South and Central America and Central and South East Asia.

     

    Commenting on the announcement, Uday Reddy, Founder & CEO, YuppTV, said: “We are glad to acquire the digital broadcasting rights for the IPL 2019 and would be enabling on-the-go-access to all the action unfolding in the Season 12 of IPL. We are determined to provide our global audience with convenient and real-time access to their favourite sporting action, through a wide gamut of internet-enabled devices.”

     

     

  • PhonePe will also be the official co-presenting sponsor for the TV broadcast of VIVO IPL 2019

    Aamir Khan is PhonePe’s brand ambassador

    By A Correspondent

     

    PhonePe has announced actor Aamir Khan as the face of its brand. PhonePe is also an official co-presenting sponsor for the television broadcast of IPL 2019, and has launched a series of TVCs.

     

    Commenting on the announcement, Sameer Nigam, CEO and Founder, PhonePe said: “Aamir Khan is among the world’s biggest superstars today. He is a highly renowned actor who is known for doing path-breaking work in his industry. In his personal capacity too, Aamir has been instrumental in creating awareness about many important social issues in India. His name is synonymous with sincerity, hard work and dedication to his craft. These are values that are completely in sync with PhonePe’s ethos of trust, security and reliability, therefore we felt that Aamir is the perfect brand ambassador for our company as we look to introduce Digital Payments to a billion Indians.”