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Tag: VIVO IPL 2018

  • Star India has launched a TVC featuring Bangla superstar Prosenjit Chatterjee to promote the same

    Prosenjit to champion Jalsha Movies for Vivo IPL 2018

    By A Correspondent

     

    Star India has announced Jalsha Movies as the destination for the Bengali language broadcast of Vivo IPL 2018. Star India has launched a TVC featuring Bangla superstar Prosenjit Chatterjee to promote the same.

     

    The film opens with Prosenjit in his living room, looking for something. As he strolls about, he excitedly starts talking about possible match scenarios. As the film progresses, the viewer realizes that it’s his TV remote that Prosenjit is looking for, following which he reveals that VIVO IPL 2018 will be more special this year as the Bengali cricket fans will get to catch the Best vs Best action in their mother tongue, Bangla.

     

     

  • Future Group will be an Associate Sponsor, joining brands like AMFI, Asian Paints, Dream 11, MakeMyTrip, Parle Products, Polycab and Vimal Pan Masala in the category, taking the tally to 8 brands

    Future Group ​is Associate Sponsor #8 of Vivo-IPL 2018

    ​By A Correspondent​

     

    ​Leading retail conglomerate ​Future Group has come on board as an associate sponsor with Star India for the upcoming Vivo-IPL 2018. Future will be an Associate Sponsor, joining brands like AMFI, Asian Paints, Dream 11, MakeMyTrip, Parle Products, Polycab and Vimal Pan Masala in the category, taking the tally to 8 brands. The ​Co-Presenting Sponsors are Vivo, Coca-Cola, and Jio. ​Said ​

     

    Sadashiv Nayak, CEO-Food Business, Future Group “As one of India’s leading retail chains, catering to over 400 million customers a year, we at the Future Group depend upon strong consumer connects to drive our mission to pioneer the consumption-led growth story in India. At Big Bazaar & fbb we believe in celebrating every tyohar or festival with people of the country and we believe an event like IPL is one of the new age festivals that we celebrate. With our presence in more than 240 cities, we are excited to partner with the VIVO IPL 2018 because it will be presented in 5 regional languages along with English to a never-before 700 million viewers through multiple screens, languages  & higher interactivity.”

     

    ​Added Anil Jayaraj, EVP and Head of Ad Sales – Star Sport: ​

    “We are pleased to announce the addition of respected retail giant Future Brands to the roster of sponsors of the Vivo-IPL 2018​. ​

     

    Some of the biggest and best brands have signed up with us, which is a testament to their belief that the Vivo-IPL 2018 will deliver them unparalleled reach and engagement across geographies and demographics throughout the length and breadth of India.”

     

     

  • The roster of brands on Vivo IPL 2018 on the Star Network has risen to 34, informs Star India

    IPL2018 advertiser tally rises to 34: Star

    By A Correspondent

     

    Star India has informed the media that it now has signed on 34 brands to advertise at and around IPL 2018.  According to a communique, brands like Jio, AMFI, Asian Paints, Berger Paints, Blue Star, Ceat Tyres, Crompton, Dollar, Domino’s, Ford, Haier, Luminous, Pidilite, Sleep Well, Vanessa, Vimal Pan Masala and Voltas have joined Vivo, Colgate, Amul, Coca-Cola, Dream 11, Elica, Kent, MakeMyTrip, Parle Agro, Parle Products, Polycab and Vu TV, among others, to take the roster of brands on Vivo IPL 2018 on the Star Network to 34.

     

    Said Anil Jayaraj, EVP, and Head of Ad Sales - Star Sports: “We are delighted with the response for the VIVO IPL 2018 from the brands across sectors. We are happy to announce that the brand tally is now 34. Brands are actively choosing VIVO IPL 2018 as the marketing vehicle to deliver their business ambitions in 2018 as they have a single media property which can appeal to demographics across geographies,” adding:  “All brands that have come in so far have chosen to up their investments significantly over past years – this is because of their belief in the delivery of the combined power of TV as well as digital. These brands will get to leverage the power of multiple screens, multiple languages and broaden their reach and engagement like never before. 2018 VIVO IPL will be an un-missable platform to build brands.”

     

     

  • John Hegarty, one of the world’s most celebrated creative directors Piyush Pandey, acclaimed filmmaker Raju Hirani, marketing veteran Vibha Rishi, digital evangelist Rahul Welde and adman V Sunil will constitute the jury

    Star announces awards for IPL advertising. Two 24-member teams will all-expenses-paid trip to major sporting event

    By A Correspondent

     

    In the good old days (or perhaps still) Reader’s Digest magazine would run the Pegasus Awards for the best ads published in the magazine. There have been various attempts made for similar awards including one that’s ongoing in The Times of India. But given that there are so many ads especially crafted for airing around the Indian Premier League (IPL), this one seemed a no-brainer.

     

    Star India, the television and digital broadcast partners of the tournament, has been dreaming ways to raise the bar (and hence revenues) and as part of the process came the announcement of the Star Re.Imagine Awards.

     

    On Monday, the network announced details of the awards, the jury and the process. So every creative broadcast on Star Sports and streamed on Hotstar during the Vivo IPL 2018 will automatically be eligible for the Star Re.Imagine Awards. A high powered jury including ad veteran Sir John Hegarty,  Piyush Pandey,  filmmaker Raju Hirani, marketing honcho Vibha Rishi, Unilever’s Rahul Welde and adman V Sunil will deliberate on the winners on May 26th and select two campaigns that they believe have excelled in terms of creativity and leveraging the platform. “The awards will not only celebrate creativity but also recognize and appreciate teamwork,” a communique notes. Two winning teams of 24 members each will be hosted for a premier global sporting event. Partnering with Star India in this initiative are Åbhijit Avasthi’s Sideways, Rajesh Kejriwal’s Kyoorius and audit firm PWC.

     

    Said Gayatri Yadav, Head Consumer Strategy & Innovation, Star India: “VIVO IPL 2018, is poised to be one of the biggest sporting events ever and is the most powerful platform to connect with consumers and build brands. Star Re.imagine Awards is a first-of-its-kind initiative that will celebrate and recognise creativity and the integrated use of media on this the largest stage of any campaign. We are very excited to bring together a bespoke independent jury of some of the most eminent names across marketing, media and storytelling to celebrate two campaigns aired during this VIVO IPL 2018 on Star Sports network & Hotstar which push the boundaries of creativity. Recognising that great campaigns are powered by great teamwork the award will celebrate members of the integrated team across marketing, creative and media, who will be hosted for a premier global sporting event.  We hope to make Star Re.imagine Awards the space where new legends will be born!”