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About UsNew Media Marketing is a relatively new concept used by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, product reviews and Wikipedia, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. One of the primary arguments to promote New Media Marketing is the premise that traditional advertising is losing its influence on consumers. Backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions off Internet research and referrals. These advocates strongly adhere to the notion that consumers are more inclined to believe feedback from like-minded peers than corporate marketing verbiage dispersed through traditional television, radio, direct mail, or newspaper advertising. Although businesses would be exposing certain weaknesses to the marketplace by allowing individuals, or even competitors, to post critical comments, responding with an honest and transparent answer designed around solving the issue at hand may mitigate potential risks. New Media Marketing is most effectively marketed by Internet-driven technology such as blogs, RSS, Web video productions, podcasts and social networking platforms
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Tag: Vivo IPL 2016

Cheer for your favourite IPL team with the newVodafone #Hakke Bakke slogan, join the Vodafone SuperCheer contest

Vodafone explains what it takes to be ‘super’

By A Correspondent

As the Indian Premier League (IPL) fever grips the country,Vodafone India is offering unique, innovative and engaging experiences to customers. The fun and excitement quotient at the on-going Vivo IPL 2016, has exponentially grown with a series of â€˜SUPERâ€™ experiences on offer, all aligned to its latest Vodafone SuperNetâ„¢ proposition.

A series of marquee initiatives including Vodafone SuperCheer, Vodafone SuperAlbum, Vodafone SuperFan and Vodafone FanArmy â€“ all designed specially to make a strong connect between the fans, the brand and their favourite sport. These money-canâ€™t-buy opportunities enable Vodafone customers to take centre stage on a global sporting platform like the IPL, creating memories to cherish for life!

Announcing the â€˜SUPERâ€™exciting experiences on offer to Vodafone customers, Sandeep Kataria, Director â€“ Commercial, Vodafone India, said, â€œVodafone has been associated with IPL since its inception 9-years ago. As we look forward to another exciting season of cricket, we are using this edition of the marquee cricket tournament as an opportunity to promote our recently launched Vodafone SuperNetâ„¢ proposition celebrating the major improvements in our network bringing new benefits to our customers. A series of unique experiences and engagement opportunities that combine the best of the past with the excitement of the new have been specially created for customers to actively participate in the Vivo IPL 2016. Vodafone SuperCheer, Vodafone Super Album, Vodafone SuperFan and Vodafone FanArmy are all being promoted with acreative blitzkrieg and amplified with a high decibel 360 campaign. We hope that our customers and cricket enthusiasts willenjoy this â€˜Superâ€™ exciting and rewarding experience while enjoying the cricket-ainment at the stadium cheering their favourite teams.â€

Vodafone India is the official partner and official sponsor (on-air) of Vivo IPL 2016. Vodafone is the only national brand to be associated with IPL since its inception in 2008. Since then, Vodafone and IPL have become synonymous with each other and in the minds of sports lovers.

April 18, 2016

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Tag: Vivo IPL 2016

Vodafone explains what it takes to be ‘super’