MxMIndia

Tag: Vivo India

  • The campaign is targeted towards the youth of the country who are extremely free and open-minded

    Vivo celebrates free spirit of the youth, in latest campaign for Y Series phones

    By A Correspondent

     

    Vivo has launched their a brand campaign promoting the newly launched Y Series smartphones.

     

    Conceptualised & executed by Publicis India, the integrated campaign comprises two TVCs.  Said Nipun Marya, Director, Brand Strategy, Vivo India: “2018 has been a very successful year for Vivo owing to great consumer response for our innovative smartphones. We want to continue and further enhance the customer experience by kick-starting the festive season with the new Y-Series models that are designed to provide an immersive experience to our consumers.”

     

    Added Bobby Pawar, Managing Director and Chief Creative Officer – South Asia, Publicis India: “The brief was to find an insight for Vivo Y-Series which is specifically targeted to the youth. The youth of this country is extremely free and open-minded. And from this attitude of theirs stemmed our main idea of – Apna Y Hai Na. Also in both films, we’ve established the product truths i.e. Portrait Mode and Octa-core processor and Faster RAM through relevant social contexts.”

     

     

  • In partnership with Laqshya and Posterscope India, Vivo will apply its guiding philosophy of innovation to its OOH engagement activities as well

    Vivo India appoints Posterscope, Laqshya for outdoor

    By A Correspondent

     

    Smartphone brand Vivo has announced partnerships with Posterscope India and Laqshya Solutions to further strengthen their Out-Of-Home (OOH) engagement. The size of the account is said to be Rs 150-200 crore.

     

    Commenting on the partnership, Jerome Chen, CMO, Vivo India, said: “OOH has been an integral part of our marketing strategy right from the beginning of our journey in India. Through OOH media, we have been able to successfully establish and position Vivo as a premium brand in the Indian smartphone market. As we continue to grow stronger in India, we believe this partnership will enable us to reach out to a larger consumer base, in both a national and regional level.”

     

    Talking about the win, Haresh Nayak, Regional Director, Posterscope Asia Pacific and Group MD, Posterscope Group South East Asia, said: “We’re extremely proud to add such an iconic brand like Vivo to our client roster. Posterscope will create one of its unique offering which enables us to put data at the heart of our decision making, drive speed at a national, local and campaign level, and use our resources efficiently, We look forward to collaborating with the team on creating some industry/category firsts and setting some benchmarks in smartphone advertising.”

     

    Added Atul Shrivastava, Executive Director & CEO of Laqshya:  “We are absolutely delighted to be selected for the OOH media partnership with Vivo. It is a very special landmark for Laqshya. The 55-pages brief given for this pitch was one of the best in recent times, which inspired a challenge before us to excel on every parameter. Our Research and Strategy Teams worked very hard on every detail and extracted the data and findings, related to TG, congregation points and competition etc. At every stage of the pitch, we could sense and see client’s seriousness on using the OOH media as a strategic media in the market.”

     

     

  • Mullen Lintas has created the new film, delivering on brand’s thought of exhibiting the limited edition as the most desired gift, one can give to their valentine to express their profound love

    Mullen Lintas conceptualises ad film for Vivo V7+

    By A Correspondent

     

    To celebrate the season of love, Vivo India roped in designer Manish Malhotra to design V7+ limited edition. Mullen Lintas has conceptualised the ad film for this limited edition. The agency bagged this project, following a competitive multi-agency pitch.

     

    Said Kenny Zeng, CMO, Vivo India: “Vivo has always believed in delighting the customers with its product and design innovation. With the launch of V7+ Manish Malhotra Limited Edition, we are providing an opportunity for consumers to express their love in a more elegant and captivating manner. The ad film conceptualized for this limited edition beautifully captures the endearing emotions of finding the perfect gift for your valentine on this Valentine’s Day.”

     

    Added Shriram Iyer, President and NCD, Mullen Lintas: “Vivo wanted us to create a film for their V7+ Valentine’s Day limited edition phone that should stand out in the clutter. When we looked at the task deeply, we realized that most of the men fail to impress their women with poor gift choices. So the idea was crafted to assure guys that this is the ultimate gift for their Valentine and in the same breath it assures women that they will be swept off their feet.”

     

     

  • Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer attention on YouTube

    Vivo’s ViewTube delivers unique creative solution

    By A Correspondent

     

    Vivo has rolled out a digital campaign ViewTube giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer attention on YouTube.

     

    Speaking on the campaign, Kenny Zeng, CMO, Vivo India said: “Vivo has always strived for innovation in all its aspects – right from products to our marketing approach. With the launch of our new digital campaign, we aim to market Vivo V7 in a non-intrusive way to our consumers.”

     

    Added Rajiv Dingra, founder and CEO, WATConsult: “The digital marketing world is evolving with newer advertising concepts being introduced every day. Today, consumers prefer relevant content which delivers the intended message quickly and with some quirk. The ViewTube campaign has rightfully delivered on the requirement of Vivo’s new age consumers.”

     

     

  • Vivo has bagged the title sponsorship rights for 5 years, for the Pro Kabaddi League that is set to kick-off in July 2017

    Pro-Kabaddi and Vivo sign 5-year title sponsorship deal

    By A Correspondent

     

    Sporting league Pro-Kabaddi has signed on Vivo as the title sponsor for five years. The upcoming season will see Pro Kabaddi with up to 12 teams and more than 130 matches spread across 13 weeks. Vivo Pro Kabaddi Season 5 will kick off in July 2017 on Star Sports.

     

    Speaking about VIVO Pro Kabaddi, Sanjay Gupta, Managing Director, Star India said: “We are delighted to have Vivo as our title sponsor, as they happen to share a common vision with Star Sports to make Pro Kabaddi one of the finest leagues in the world. VIVO coming on board as the title sponsor is a significant milestone in the growth story of the league. Star Sports will continue its efforts to elevate the stature of the sport further.”

     

    Speaking on the occasion, Kent Cheng, CEO, Vivo India said: “We are thrilled to partner with Pro Kabaddi league as the title sponsor. This association is important for us as Pro Kabaddi league has reached incredible heights and now proudly stands as one of the most successful leagues in India.

     

  • The 20 MP Dual Front Camera Vivo V5 Plus has the coolest camera features to capture the #perfectselfie moment

    Vivo V5 Plus shows how two is better than one

    By A Correspondent

     

    On the heels of launching the successful Vivo V5 smartphone with a beautiful romantic film with Ranveer Singh, Vivo is back again with yet another handset.

     

    The 20 MP Vivo V5 Plus smartphone has been launched with a romantic sequel conceptualised by Lowe Lintas Delhi and produced by Lin Productions.

     

    Launching the new TVC, Vivek Zhang, CMO, Vivo India said, “Our new TVC for V5 Plus is a romantic sequel of the V5 TVC and is set in romantic backdrops around the world. In yet another memorable act, Ranveer Singh, our brand ambassador, is seen creating amazing bokeh effects with the all new V5plus powered by a first ever 20MP powerful front dual camera lens. The new TVC captures the true essence of our latest offering V5 plus in a refreshing manner, which is designed to offer crystal clear clarity and additional depth of field. We are certain that audience will love the new TVC and also expect encouraging response to V5 Plus.”

     

    Said Janmenjoy Mohanty, Regional President - North & East, Lowe Lintas: “We wanted to make the audiences emotionally connect with the product and portray the features against the romantic love story of Ranveer Singh travelling across the world to his lover’s city and give her a big surprise. Ranveer clicks #perfectselfies through the film to communicate to his lover and then finally to give her the surprise of a lifetime.”