MxMIndia

Tag: Vivek Shenoy

  • Ropes in Bhumika Chawla as the Brand Ambassador

    ITC gets Bhumika Chawla to endorse Mangaldeep

    By A Correspondent

     

    ITC’s incense stick brand Mangaldeep has launched its latest campaign depicting everyday conversations with god with Bhumika Chawla as the protagonist.

     

    Speaking about the campaign, Ravi Rayavaram, Chief Executive, Agarbatti & Safety Matches business, ITC Limited, said: “Mangaldeep’s ‘Conversation with God’ campaign reflects the spiritual core of every Indian. Devotion, prayer and invoking good for everyone, is a way of life for many.   This simple life truth promoted by Mangaldeep through its recent campaign is rooted in its core brand philosophy of enabling every individual’s pursuit of devotion. Bhumika Chawla, personifies the life of every Indian woman and the challenging morning moments in her life. She reflects the simplicity and purity of Mangaldeep.”

     

    Added Vivek Shenoy, Principal Consultant, R K Swamy BBDO: “The brand intent of this campaign is to deeply entrench itself in the everyday prayer space and with this commercial, we wanted to communicate how the magic of Mangaldeep’s fragrance makes this the perfect prayer moment. Unlike in a temple where there is a devotional ambience, in her everyday prayer space, the consumer struggles to connect with god unperturbed. In today’s day and age, prayer is often rushed, distracted and mechanical…even when we sit down to do it, a parallel monologue runs in the head that has nothing to do with connecting with the divine. The right fragrance can transform the mental state, creating the climate for that connection.”

     

     

  • The move signals an invigoration of the agencyÂ’s home-ground office under the aegis of a younger leadership

    R K Swamy BBDO promotes Vivek Shenoy to Principal Consultant

    By A Correspondent

     

    R K Swamy BBDO has announced the elevation of Vivek Shenoy as Principal Consultant, Chennai.

     

    Said Vijay Gopal, President, RKS BBDO South and East:“Chennai is our home pitch. We’d been looking for the right person to lead this branch for the longest time. And though Vivek joined us only recently, the way he rapidly added value by strengthening our client relationships made us take this step. I’m sure he will live up to his track record of driving strategic growth and creative excellence and will prove a very strong support for RKSBBDO.”

     

    Added Shenoy:“ am absolutely thrilled. I plan to steer this office into a dream run, both in terms of business growth as well as creative standards. We want to write new marketing success stories for our clients with great ideas. And with Navneet Virk, our Senior Vice President and Creative Director as my partner, I already have a head start in this journey. I’m looking forward to my new role.”