MxMIndia

Tag: Vivek Sharma

  • To boost car repair and after-sales service market in India

    Fixcraft releases maiden brand campaign film

    By Our Staff

     

    Gurugram-based car repair management startup Fixcraft has released its maiden branding campaign  film titled ‘Gaadi chaka chak’.

     

    Commenting about the film, Vivek Sharma, Founder and CEO of Fixcraft said: “Fixcraft has a huge opportunity to create a new car repair & service segment between authorized workshops and neighborhood garages. We assure quality and reliable repair service through company owned workshops using genuine spares parts in company owned workshops, unlike aggregators that just connect consumers with local garages”

     

  • Bachchan Senior urges consumers to opt for the correct roof waterproofing technique for a lasting impact

    Rang Rogan is not the solution’ suggests Amitabh Bachchan in Dr. Fixit’s new campaign

    By A Correspondent [updated]

     

    Dr. Fixit, from the house of Pidilite, has unveiled its new TV campaign featuring actor Amitabh Bachchan. The TVC urges consumers to prefer technically correct solutions like Dr. Fixit Roofseal as a remedy for roof repairs and waterproofing, over temporary solutions like paint and patch repair

    Said Vivek Sharma, Chief Marketing Officer, Pidilite Industries: “Waterproofing is a category where often a consumer is not fully educated about correct products and solutions. Therefore, people often resort to quick-fix solutions and end up making the mistake of choosing a wrong waterproofing method. This campaign aims to make people aware about the correct way of waterproofing roofs with Dr. Fixit Roofseal, an elastomeric coating with nano fibres, that protects roofs from water and heat.”

     

    Commenting on the campaign, Talha Bin Mohsin, Executive Creative director, Ogilvy & Mather added: “Dr Fixit offers a range of products for different types of expert waterproofing. This time, we wanted to convey that when it comes to roof one requires an expert product as well, that protects it from heat, rain and moisture for a long time. It is Dr Fixit’s Roofseal that offers expert waterproofing that no one else can match. The ad featuring our brand ambassador Mr Amitabh.

     

     

  • The new campaign aims at educating consumers about the importance of complete waterproofing in the construction of a new house

    Amitabh Bachchan stars in new Dr. Fixit TVC

    By A Correspondent

     

    Dr. Fixit, the water-proofing brand from Pidilite, has unveiled a new campaign featuring actor Amitabh Bachchan.  The new campaign aims at educating consumers about the importance of complete waterproofing in the construction of a new house.

     

    Said Vivek Sharma, Chief Marketing Officer, Pidilite Industries: “Proper and complete water-proofing remains a vexing issue in Indian homes. Through this campaign, Dr. Fixit continues to educate consumers about the need to do complete waterproofing and makes it more accessible to consumers, contractors and dealers alike in easy ways across all touch-points.”

     

    Added Talha Bin Mohsin, Executive Creative Director, Ogilvy & Mather: “People are used to using either Dr. Fixit LW+ or Dr. Fixit URP for waterproofing while making new houses, but complete waterproofing can only be achieved when both of these are used. To explain this, we decided to capitalize on cricket season with an analogy that would resonate with everyone, the bat and ball. Just like cricket can’t be played with only one of them, waterproofing too can’t be done with just LW+ or URP, you need both. Sometimes, all it takes to change behavior is explaining a complicated concept with extreme simplicity and a slice of fun.”

     

     

  • Motivator India will manage offline and online media for MilkLane

    Motivator wins media mandate for MilkLane

    By A Correspondent

     

    Motivator India has announced that it has won media mandate for for the milk collection and supply platform, MilkLane. This relationship will start from handling launch of the brand Nutrinos. Motivator India will manage offline and online media for MilkLane.

     

    Commenting on the appointment, Vivek Sharma, Marketing Lead, MilkLane Dairy Services Private Limited said: “Nutrinos is creating a new RTE product category with fortified dairy products with a focus on growth and development of kids. The mandate is interesting and niche – with Motivator’s expertise in developing new brands and their varied portfolio of clients, they align well with our strategic marketing tasks. We have our work cut out for us in establishing the Nutrinos brand in the market as the most loved trusted and loved dairy brand in India.”

     

    Added Mausumi Kar, Managing Director – Motivator, India: “We are delighted to partner with MilkLane as they set up to redefine the dairy supply chain, delivering high quality, toxin-free milk at scale to consumers. With Motivator’s expertise and proven track record of working with businesses, especially emerging brands pivoting their trajectory from start up through scale up, this promises to be a mutually fulfilling association. We are privileged by this opportunity and look forward to play our part with gusto, in MilkLane’s brand journey.”

     

    Speaking on new partnership Rajiv Khurana, Chief Growth Officer, Motivator India said: “Our team is thrilled to partner with MilkLane which is committed to supply high quality dairy products, PAN India. In this mutually beneficial partnership, we ensure that with our expertise in scaling up businesses we will create awareness on Nutrinos as a market leader in providing nutrition and good health. Looking forward to this new journey with the MilkLane team.”

     

     

  • Madison Media has been handling the Media AOR for all Pidilite brands since 2011

    Madison Media to manage digital mandate for Dr. Fixit

    By A Correspondent

     

    Madison Media Digital has announced that it will handle the digital performance mandate for Dr. Fixit’s brand in addition to the already allocated media mandate of Pidilite. The agency recently won the performance business of Dr. Fixit in a multi-agency pitch. Madison Media has been handling the Media AOR for all Pidilite brands since 2011.

     

    Said Vivek Sharma, Chief Marketing Officer, Pidilite Industries: “Pidilite delivers path-breaking work year after year with its agencies that understand our business and behave like partners. The commitment demonstrated by Madison towards Pidilite since 2011 made it easier for us to decide once they showcased their digital performance expertise.”

     

    Added Vishal Chinchankar, Chief Digital Officer, Madison Media: “We’re extremely excited that Pidilite has consolidated their digital media and performance mandate with us. We are confident that our data- driven approach will bring greater outcomes at scale. It’s indeed a great way to start the year.”

     

     

  • Conceptualised and created by Leo Burnett

    Anchor Panasonic promotes switches range in latest TVC

    By A Correspondent

     

    Anchor Panasonic takes the ‘Naye India ke badhte load ke liye’ proposition further in their third campaign for their wiring devices (switches) with a quirky take on the selfie-obsessed social media generation. The campaign has been conceptualised and created by Leo Burnett India.

     

    Said Vivek Sharma, Managing Director, Panasonic Life Solutions: “We aim to deliver products that surpass the consumer expectations and fulfil the growing demands of new India. With the new ad campaign, ‘Naye India Ke Badhte Load Ke Liye’, we wanted to highlight how we understand the sentiments and desires of today’s consumers and how we can be a part of their aspirations. We hope to extend our consumer base and tap newer markets with this campaign, thereby increasing market share in the wiring devices (switches) category.”

     

    Speaking about the campaign Vikram Pandey (Spiky), National Creative Director Leo Burnett India says “Since the plot was about a guy desperately wanting to go viral on the internet, we decided to cast a social media influencer famous for his acts on the internet. An interactive integrated campaign will take the premise forward to connect with the audience on all platforms.”

     

     

  • Panasonic Life Solutions India to reinforce vision to ‘Make a better, comfortable life with human-oriented solution’

    Anchor changes its corporate identity to Panasonic

    By A Correspondent

     

    Anchor Electricals, a wholly owned subsidiary of Panasonic, has announced the change in its legal entity to Panasonic Life Solutions with effect from April 1. With this, the brand has also changed its corporate identity from ‘Anchor by Panasonic’ to ‘Panasonic’.

     

    Said Vivek Sharma, Managing Director, Panasonic Life Solutions India Private Limited: “We are one of the leading players in the manufacturing and selling of electrical and construction materials. Our products are made from cutting edge and innovative Japanese technology and occupy a unique positioning in the market. We are delighted to unveil our new corporate identity which will help us in strengthening our position in our segment. With this change, we would position the brand as one that would take care of the expectation of modern India consumers”.

     

     

  • Sr. Bachchan seen educating audience about ill effects of taking shortcuts while constructing new home and recommends total waterproofing

    ‘Don’t be an octopus’, suggests Amitabh Bachchan in Dr. Fixit’s new campaign

    By A Correspondent

     

    Dr Fixit has unveiled its new campaign featuring actor Amitabh Bachchan. The TVC urges home-owners to avoid taking a shortcut while constructing their new home and engage in waterproofing with Dr. Fixit.

     

    Said Vivek Sharma, Chief Marketing Officer, Pidilite Industries: “Dr. Fixit is the market leader in the water-proofing segment and it continues to play the role of building the category for waterproofing. People constructing new homes may have the right intention of waterproofing but often make the mistake of leaving it to others or ignoring it or cutting corners. This campaign featuring humorous interplay between Mr Bachchan and aquatic creatures aims to nudge people in the right direction of seeking total waterproofing from Dr. Fixit. Humor works best in changing people’s attitude and even better with Mr Bachchan.”

     

    Commenting on the campaign, Piyush Pandey, Chief Creative Officer Worldwide and Executive Chairman India, said: “Humans normally don’t change their behaviour when given lots of information but do so with an insightful and emotional nudge. In this series of interesting TVCs, Ogilvy and Corcoise team have done a fantastic job in providing the nudge through unique aquatic characters and humour.  Mr Bachchan is at his best, as always.  It definitely makes a person sit up, take notice and reconsider their thinking on water-proofing.”

     

     

  • The new creative from Ogilvy highlights its unmatched bonding quality even in water

    Fevicol reinforces its leadership with its new Fevicol Marine TVC

    By A Correspondent

     

    Adhesive giant Fevicol has released a new ad film created by Ogivly that reiterates Fevicol Marine’s strong bond in water with the tagline ‘Asli Waterproof Adhesive’.

     

    Said Vivek Sharma, CMO, Pidilite Industries Ltd: “Fevicol Marine is an advanced product and highlights Fevicol’s technological prowess. Post the successful ‘boatman’ campaign, we wanted to highlight the brand promise in an entertaining manner that has become synonymous with Fevicol advertising. The new marine TVC aims to showcase the product superiority of Fevicol Marine compared to other offerings in the market.”

     

    Commenting on the campaign, Piyush Pandey, Executive Chairman and Creative director, South Asia, Ogilvy & Mather, added: “The campaign keeps in mind that currently most consumers cannot differentiate on wood adhesives performance and technology. The idea was to present the differentiation in an easy and humorous manner. Like all Fevicol ads, this TVC also borrows from India and captures the spirit of India.”

     

     

  • Featuring superstar Amitabh Bachchan, the TVC aims at highlighting the importance of 5-point waterproofing

    Dr. Fixit’s latest campaign focuses on 5-point waterproofing

    By A Correspondent

     

    Dr Fixit has unveiled its new campaign featuring actor Amitabh Bachchan. The TVC aims to create awareness among home owners about the need for five-point waterproofing.

     

    Said Vivek Sharma, Chief Marketing Officer, Pidilite Industries: “Dr. Fixit, as the pioneer and market leader continues to educate consumers about the need for modern waterproofing methods. The five-point  TVC further expands the awareness amongst consumers about the criticality to do their home waterproofing in the right way, that is through Dr. Fixit 5 point waterproofing.“

     

    Commenting on the campaign, Piyush Pandey, Executive Chairman and Creative director, South Asia, Ogilvy & Mather- said: “The 5-point waterproofing is interestingly delivered by MrBachchan in this TV commercial.  When I look at the commercial, I think of all the problems that one has faced during our lives when water seepage troubles you in the most surprising fashion.  I am sure that this interesting TVC will enable a lot of people to plan their homes in a better fashion of waterproofing them. “

     

     

  • Superstar Amitabh Bachchan to be the brand ambassador for Dr. Fixit

    Big B demonstrates unique features in Dr. Fixit’s latest campaign

    By A Correspondent

     

    Pidilite unveiled legendary actor Amitabh Bachchan as the ambassador for its Dr. Fixit range of waterproofing products and solutions. Bachchan, an icon of the silver screen, will spearhead Dr. Fixit’s flagship campaign and will act as its face across engagement platforms.

     

    The campaign featuring Bachchan was rolled out on India’s 70th Independence Day with a multimedia campaign on digital, TV, retail activations, radio and outdoor.  As a leader in water-proofing solutions, Dr. Fixit aims to create awareness for pro-active water-proofing using modern methods at the beginning stage of building a new house.

     

    Dr. Fixit commercials are known and loved by audiences for their light sense of humor. The new campaign stays true to this approach, with Bachchan bringing his own trademark style and wit to the TVC.

     

    The opening TVC features Bachchan playing himself and portraying a romantic, restless man living in a home that hasn’t been waterproofed and has three beautiful women as neighbors. The TVC begins with him delivering a quixotic, Bollywood-style monologue, and wistfully thinking about his neighbors as water from their apartments leaks into his home. Then the TVC reveals a composed Bachchan wrapped up in a shawl who had been daydreaming about this fantasy. In reality, his wife had made sure that the house was waterproofed with Dr. Fixit at the construction stage itself. Thus, Bachchan’s feelings for his beautiful neighbors remain in his heart due to water-proofing by Dr. Fixit.

     

    Vivek Sharma, Chief Marketing Officer, Pidilite Industries said, “Dr. Fixit is the market leader in water-proofing segment and it continues to play the role of creating the market for water-proofing using modern methods. This involves changing behavior of people through messages that are relevant, persuasive and delivered in a memorable way. Who other than Mr. Bachchan to deliver this convincingly, as he is not only loved and admired by all but also considered a person of immense credibility. ”

     

    Commenting on the campaign, Piyush Pandey, Executive Chairman and Creative director, South Asia, Ogilvy & Mather- says, “No matter what section of the society one comes from, when your home leaks, your feeling of helplessness is identical.  This campaign takes this insight and says it in a very entertaining fashion.  Dr. Fixit is the leader in the category like Mr. Bachchan is, in the world of cinema.  It’s a perfect jodi.  Prasoon Pandey has put together this story in a beautiful and persuasive manner, making the communication watchable again and again.”

     

  • Demonstrates total control experience in a Humorous fashion

    Pidilite highlights enhanced features of Fevikwik in latest TVC

    By A Correspondent

     

    Fevikwik is set to roll out a TV campaign for its new product variant, Fevikwik Gel. The ‘Total Control’ TVC is developed by O&M and the communication takes a step further to reinforce enhanced user experience.

     

    The TVC emphasizes the total control characteristic of the gel variant in a playful manner. The clever use of the hockey player as a character who is much astonished about the control that he has over the ball during the game of hockey maintains the wit and humor quotient as always in a Fevikwik TVC.

     

    Vivek Sharma, Chief Marketing Officer, Pidilite Industries said, “Fevikwik TVCs have invariably showcased the product attribute with a sense of humor. This TVC presents the new variant Fevikwik Gel that gives more control to user while doing what Fevikwik does best – sticking various broken objects instantly.”

     

    The TV campaign will be supported by an integrated digital marketing campaign. Apart from outdoors and increased visibility at trade outlets there are also executing a number of demand generation initiatives to reap maximum advantage of the new TVC.

     

    Commenting on the concept, Piyush Pandey, Executive Chairman and Creative director, Ogilvy & Mather- South Asia says, “Fevikwik has always been characterized as a hero who comes out with its instant adhesive properties in all sorts of unexpected situations. We wanted to reiterate the heroics of Fevikwik and concurrently show an analogy that depicts total control characteristics of Fevikwik Gel.”