MxMIndia

Tag: Vivek Rao

  • Vivek comes with a 15 year testimony of working with global marketing communications companies

    Vivek Rao joins L&K Saatchi & Saatchi as CCO – North

    By A Correspondent

     

    L&K Saatchi & Saatchi announced the appointment of Vivek Rao as Chief Creative Officer – North. Vivek comes with a 15 year testimony of working with global marketing communications companies and successfully driving growth and thought leadership for iconic global and local brands.

     

    Commenting on the appointment, Anil S Nair- CEO and Managing Partner, L & K Saatchi & Saatchi said, “Vivek is not just a fantastic creative talent but an inspiring leader who carries his team along with him to glory. He is an absolute team player and therefore a fantastic fit with our culture. We are very excited to have him on board and are looking forward to his positive contribution towards our creative profile and ambition.”

     

    Over the years Vivek has worked with eminent agency networks like McCann Erickson, Leo Burnett, Contract Advertising, Publicis Ambience & Havas Worldwide, where he has worked on brands like Sony SIX, Tide Detergent, Pears, Band-Aid, Vicks, Heinz Tomato Ketchup, Citibank, BPCL, Strepsils, HDFC Life Insurance, Balsara, Bajaj Electricals, Reliance Communications, Vaseline and many others.

     

  • The TVC marks itself as the first ever tennis super league commercial to be aired on national television

    Inaugural campaign for Champions Tennis League launched

    By A Correspondent

     

    Sony SIX has unveiled its first TVC for their marquee tennis property, The Champions Tennis League. The TVC marks itself as the first ever tennis super league commercial to be aired on national television.

     

    Conceptualized by Havas Worldwide, the commercial is targeted towards sports fans and general audiences alike by igniting the passion for tennis that has been evoked with the element of the tennis ball. Capturing a series of montages of the tennis ball in action, the commercial culminates into the announcement of India’s most exciting all-star tennis league, the Champions Tennis League. Through the commercial, the channel aims to engage with a large spectrum of audience by driving the relevance of the tennis ball in one’s everyday life.

     

    The commercial opens with a quick montage of clips being shown on the tennis ball being put to use. The scenes are supplement with a voiceover narrative of how the tennis ball is being used in India for a wide variety of activities. From being used as an object for amusement in the hands of a juggler in a circus, to being a ball of terror against batsmen playing “gully cricket’ or from being an item of décor used for rickshaws to a vessel for communicating hidden messages of love amongst the youth in the country. The advertisement catches the various aspects of the florescent sphere and how it has made its way into the daily lives of the people. The commercial goes on to depict further instances of the tennis ball in use with a catchy tune that syncs with the jovial feel of the commercial. The commercial ends on a unique note where the ball flies into a house causing disturbance in the house of an elderly man. The man comes out onto his balcony with a presumable rage, blaming the neighbourhood kids for playing cricket all day. At that point the commercial takes an unconventional twist where much to the aged man’s surprise; the kids playing down are holding tennis racquets and are sporting an impish smile. This sync in with the concluding shot of the commercial where the narrative voice over prepares audiences to get ready to witness the best of international tennis superstars compete in India at the Champions Tennis League.

     

    Prasana Krishnan

    Commenting on the launch of the TVC, Prasana Krishnan, Business Head, Sony SIX, said, ‘‘Through the years, the tennis ball has come to be synonymous with a host of activities like cricket, lagori and juggling amongst many other outdoor activities. It presents an autonomous manifestation of sportiness. What we have tried to do through this TVC is not only show the versatility of the ball but connect it to its fundamental use, which lies in the game of tennis, highlighting the first ever international tennis league to be hosted in India.”

     

    Vivek Rao, Executive Creative Director, said, ‘The team came up with a script that had a simple, wonderful insight. In India a Tennis Ball has been omnipresent in our lives since our childhood for reasons other than the game of tennis. Finally here’s a reason to see it for what it’s really meant for – Tennis! And the Champions Tennis League has the right pros to make it a must watch tennis league. The “extreme slow motion” treatment recommended by director Nitesh Tiwari was to ensure that the hero very clearly was the Tennis Ball.”

     

    The TVC will be aired across various English, Hindi and regional news, movies and entertainment channels and will be promoted on various digital spaces.

     

  • The campaign is inspired from the fact that Pepsi IPL is the biggest cricketing extravaganza in the world

    ‘Come on, bulaava aaya hai’, says MAX

    By a correspondent

     

    MAX & SIX, the official broadcasters of the Indian Premier League have announced their mega marketing campaign for the Pepsi IPL 2014 titled ‘Come On, Bulaava Aaya Hai’. The campaign is inspired from the fact that Pepsi IPL is the biggest cricketing extravaganza in the world.

     

    The campaign kicks off with a series of four films set in diverse situations of different people’s life reaching a crescendo with three films and culminating into a final bulaava film. Be it a runaway bride drawn to the call of the IPL bugle, a son by the side of his ill mother or a priest struggling to free a woman possessed with a spirit, all films have the essence of the key nuance of IPL  ‘Bulaava’  prompting people to literally drop everything to watch Pepsi IPL.

     

    The entire campaign is the brainchild of the creative agency Havas Worldwide and has been directed and filmed by noted ad film director Rajesh Saathi of Keroscene Films.

     

    Neeraj Vyas, EVP and Business Head, MAX expressed, “In India, nothing supersedes the passion for cricket and during the IPL, that passion rises to an all-time crescendo. That is where we draw our latest campaign ‘Come On, Bulaava Aaya Hai’  emphasizing that irrespective of anything that takes place in your life, the calling for the IPL will always reign supreme. This enthralling campaign coupled with world class talent on display is sure to entertain our viewers through this edition of IPL.”

     

    Vivek Rao, Executive Creative Director, Havas Worldwide said, “The campaign idea of ‘Come on, Bulaava Aaya Hai’ is played on a simple truth – no other property provides more action, more entertainment or more opportunity whether you’re a viewer or a player. So no matter what calling you have, it’s the call of the IPL that’s more irresistible. After last year’s campaign, we needed something that would entertain as well as move the IPL brand forward. This seemed instinctively right.”