MxMIndia

Tag: Vivek Raina

  • Appoints PP as strategic communication counsel

    Believe Music believes in Pitchfork Partners

    By Our Staff

     

    Believe India, the digital music company, has appointed Pitchfork Partners as its communication counsel to manage its brand strategies in India.

     

    Vivek Raina
    Vivek Raina

    Said Vivek Raina, Managing Director – Believe India: “We are excited with our association with Pitchfork Partners. Their experience and understanding of the industry align with Believe’s objectives and will help us reach emerging independent artists and labels in the digital world. We are focused on building a community in which independent artist and labels will get a platform and partnership to build their fanbase and enhance their revenues in the digital world.”

     

    Jaideep Shergill
    Jaideep Shergill

    Added Jaideep Shergill, Co-Founder, Pitchfork Partners: “We are delighted to work with Believe India, given its leadership position in this competitive industry. It’s a great opportunity for us to drive their messaging across audiences in the country. We look forward to reaching new heights with Believe.”

     

  • To handle entire creative communications for its broadband brand

    Creativeland Asia wins Excitel mandate

    By A Correspondent

     

    Excitel Broadband has picked Creativeland Asia as its creative partner. As part of the mandate, the agency will be responsible for creative communication strategy, planning and execution for the brand in India.

     

    On appointing Creativeland Asia, Vivek Raina, CEO Excitel Broadband said: “Innovation and unique business model combined with our zest for achieving new heights has helped Excitel become one of the top players in the wired broadband segment. We have ambitious growth plans and belief that Creativeland Asia is aligned to our vision of taking the brand to the next level. They demonstrated a clear understanding of our business and have a proven track record of creating remarkable campaigns and out of the box communication for their clients. We look forward to working with them.”

     

    Manas Lahiri

    On winning the account, Manas Lahiri, Branch Head, Creativeland Asia Delhi, said: “With the digital revolution in India going full steam ahead, Excitel has managed to break barriers and climb to the top of the ladder in terms of broadband connectivity and speed. We are delighted to work with Excitel, a brand that’s fast-paced and create truly exciting campaigns which break the clutter and help grow their business.”