MxMIndia

Tag: Vivek Mohan

  • The campaign focuses on Abbott’s its pursuit to address health challenges through technology and innovation

    Abbott’s ‘Don’t Wait for Life’ campaign

    By A Correspondent

     

    Healthcare (and pharma) major Abbott has unveiled a campaign titled ‘Don’t Wait for Life’ focusing on its pursuit to address health challenges through technology and innovation.

     

    Notes a communique: “As people grapple with the new norm, there is a greater concern over health than ever before. Abbott is thus delivering solutions needed to move forward through life-changing technologies and products that provide people with an option to have their health monitored remotely for critical conditions. This limits unnecessary hospital or clinic visits while keeping them connected to their physicians.”

     

    Added Vivek Mohan, Divisional Vice President, Corporate Global Marketing, Abbott: “At Abbott, we are driven to anticipate and stay one step ahead of the world’s greatest health challenges, at every stage of life. Our innovative technologies are helping people tackle complex health issues as they enter the new normal and manage their health in a dynamic environment. We look at improving life in all aspects, so people have the confidence to overcome adversities and accomplish what they want. Our campaign, through relatable and inspirational stories shows how innovative technology can help people address health conditions and empower them to live healthier, better and fuller lives.”

     

  • The campaign demonstrate how life-changing technology can enable people to move beyond their health challenges

    Abbott showcases power of life-changing tech in ad film

    By A Correspondent

     

    Abbott has unveiled its new campaign in India focusing on the role of innovation and technology in healthcare. The campaign builds on its ‘Real Heroes’ campaign, with new ads that demonstrate how life-changing technology can enable people to move beyond their health challenges and pursue all that inspires them.

     

    Commenting on the campaign, Vivek Mohan, Divisional Vice President – Corporate Global Marketing, Abbott said: “Abbott has always been at the forefront of innovation. For us, it has been about celebrating the unstoppable spirit of people and inspiring them to discover the possibilities that good health can bring. We are shaping the future of healthcare in India with leading technologies, products and services. This year, we are showcasing the ways in which we help touch the lives of people through these technologies to live healthier, better and fuller lives.”

     

     

  • The initiative stems from the success of its last year’s Real Heroes campaign

    Abbott helps to simplify diabetes with ‘Real Heroes 2.0’ campaign

    By A Correspondent

     

    Abbott has unveiled its latest campaign in India focusing on how people are living a full life with diabetes, thanks to modern healthcare. The initiative stems from the success of its last year’s Real Heroes campaign. The objective of the campaign this year is to help inspire people through positive conversations to live their best lives, despite the challenges they may face after being diagnosed with diabetes.

     

    Commenting on the campaign, Vivek Mohan, Divisional Vice President, Corporate Global Marketing, Abbott said: “Everyday around the world, Abbott helps people live their best lives with our life changing technology. This film shows inspiring people not letting diabetes stop them from having amazing experiences. The campaign aims to remove the stigma associated with having diabetes, and provides those diagnosed with it with knowledge that can help them overcome challenges they may face, and unlock all that life has to offer.”