MxMIndia

Tag: Vivek Malhotra

  • Video campaign to connect with youth and promote condom use

    Condom Alliance targets youth in new ad

    By Our Staff

     

    Condom Alliance has announced the launch of “Kaun Dumb Hai”, a campaign directed towards the youth.

    Said Vivek Malhotra, Founding Member, Condom Alliance and CEO, Population Health Services India: “The low contraceptive use among Indian men is a matter of grave concern and will lead to an increase in the number of teenage pregnancies and sexually transmitted infections (STIs) in the country. The idea of this campaign is to highlight the importance of using condoms to encourage the youth to accept condoms as an important method of contraception expanding their basket of choice”.

    Added Ajay Rawal, Founding Member, Condom Alliance and General Manager – Marketing, Raymond Consumer Care:  “The overall usage of condoms has increased from 7.1% to 10.2% in the last four years in 17 out of 22 states alone for which NFHS-5 data is available. To capitalize on this increased acceptance, the Kaun Dumb Hai campaign is looking to connect with the youth and align with their inherent desire to appear trendy while staying safe and healthy. Carrying, asking for, insisting on or using condoms portrays one to be intelligent and responsible; and most importantly, the women who ask for or carry condoms are not promiscuous, but smart and savvy. The aim is to ensure long-term behavioural change among the youth in the country.”

     

     

  • Mr Malhotra will be responsible for developing the brand and communication strategy for leading media brands under TVTN

    Vivek Malhotra joins TV Today as VP – Marketing

    By A Correspondent

     

    TV Today Network Limited (TVTN) has appointed Vivek Malhotra as VP, Marketing. As part of his new role, Malhotra will be responsible for developing the brand and communication strategy for leading media brands under TVTN, and will additionally be taking charge of the research and the special projects division.

     

    Mr Malhotra will be reporting to Joy Chakraborty, CEO, TVTN and is expected to play an important role in future plans envisaged by the new leadership.

     

    Joy Chakraborty said in a prepared statement: “As the pioneers of news broadcast inIndia, TVTN products have consistently been breaking new ground across verticals. With Vivek’s understanding of the news category, we look forward to communicating this even better and achieving a serious resonance for each of our media brands. His complementary understanding of research and communication should help us create a superlative viewer and advertiser experience”

     

    Before joining TVTN, Mr Malhotra has a brief stint with BigFM as the head of marketing. Prior to that he served as the Senior Vice-president – Marketing, PR & Research at Bloomberg UTV where he set up the marketing division and held the portfolio since the channel was launched. He also oversaw the distribution and co-ordination at the business news channel.

     

    Mr Malhotra’s earlier stint was with Star News Network, where he headed the trade engagement and the research unit. He also acquired experience around regional products like Star Majha. He was also instrumental in evolving within TV18, an independent resource centre of creative solutions and media research which he later led as a national intelligence unit called ‘The Edge’.

     

  • Mr Malhotra will be responsible for developing the overall brand and communication strategy for the business and implementation rollout across the stations

    Big FM appoints Vivek Malhotra as head of marketing

    By A Correspondent

     

    Reliance Broadcast Network Limited (RBNL), on Tuesday, announced the appointment of Mr Vivek Malhotra as Head, Marketing for its radio brand, BIG FM. Mr Malhotra will be responsible for developing the overall brand and communication strategy for the business and implementation rollout across the stations. He will be closely associated with the product, operations and revenue teams.

     

    Speaking about his new role, the immediate challenges and the shift to a new medium altogether in an email interaction with MxMIndia, Mr Vivek Malhotra stated: “Radio, as a medium, appeals very differently and does indeed have a connect with the audience at a very personal and emotional level and it is amongst the most inclusive media formats in the country.”

     

    “Accordingly, the challenge to truly differentiate and connect more closely with the audience is distinctly different. The leadership position enjoyed by the network added to the fact that radio is welcoming the most interesting times ahead, made this an opportunity very few would miss” he added.

     

    In a prepared statement, Reliance Broadcast Network stated: “We are delighted to have Mr Vivek Malhotra on board. He brings with him vast experience across marketing, media research, trade management, sales support, AFP solutions, distribution and corporate strategy. With a strong understanding of business and tremendous creativity, we are confident Vivek Malhotra will play a key role in leading the team to continue the development and growth of the radio business.”

     

    Prior to joining Reliance Broadcast Network, Mr Malhotra was the senior Vice President – Marketing, PR and Research at Bloomberg UTV. He played an integral role in setting up the entire marketing system and repositioning the product to new brand values, along with the additional responsibilities of distribution planning and coordination. Vivek Malhotra also worked with STAR News Network, wherein he is said to have not only led their trade engagement and research unit but also acquired valuable experience around regional products like STAR Majha.