MxMIndia

Tag: Vivek Kumar Duggal

  • The Captur's striking design is enhanced by premium and class-leading features

    Renault Captur unveils new campaign by L&K S&S

    By A Correspondent

     

    Renault has launched the Captur, its new SUV, with an advertising campaign created by Law & Kenneth Saatchi & Saatchi.

     

    Said Virat Khullar – Head of Marketing, Renault India: “We are one of the youngest auto brands in India….and understand that today’s new India with its evolved sensibilities appreciates and demands nothing but the best. The Captur, with its stunning design epitomizes class and will excite this evolved Indian consumer. Through the campaign we wanted to add a new dimension to the world of SUV’s… that of “India’s most stylish SUV.”

     

    The ad film has been directed by Matthias Berndt and features actor Ranbir Kapoor.  Said KartikSmetacek, Executive Creative Director, Law & Kenneth Saatchi & Saatchi: “From the moment we saw the Captur at the factory in Chennai, we knew its looks were the big story. So the task for the film was to showcase the car, while using Ranbir to add charm and memorability.”

     

    Addd Vivek Kumar Duggal, Senior Vice President, Law & Kenneth Saatchi & Saatchi: “Our film, sought to highlight this through the effect the car has on our brand ambassador…himself a veritable style icon.”

     

     

  • The new campaign seeks to build greater appeal, and expand the market base for a car that has been well accepted and loved by the country for over five years now

    Renault Duster highlights true SUV spirit in new campaign

    By A Correspondent

     

    Expanding the Duster stable, Renault launched a new variant of the Renault Dusterrecently. Conceptualised by Law and Kenneth Saatchi and Saatchi, the new TVC-led  campaign aims to encourage people to be more socially conscious, while highlighting the versatility of the Duster.

     

    Said Virat Khullar – Head of Marketing, Renault India: “This is the first time Renault has introduced an emotive campaign on social awareness for the Duster. The TVC essentially retains the Duster’s iconic macho stance, but also adds a heart of gold to the narrative. The overarching objective was to realign the communication approach for the new Duster in a way that it resonates with both urban and semi urban audiences, thereby reaching out to a wider base of audience. The campaign subtly brings this emotion alive, through our protagonist, with his all-terrain capable and resilient new Renault Duster. The campaign essentially drives home the point to take the right step with the right intent that becomes a source of inspiration for others too”

     

    Added Kartik Smetacek – Executive Creative Director, Law & Kenneth Saatchi & Saatchi: “The task was to build emotional appeal for the new Duster. We mined stories that would strike a chord with greater India, while also allowing us to demonstrate the inherent strength and capability of the car.”

     

    Said Vivek Kumar Duggal – Sr. Vice President, Law & Kenneth Saatchi & Saatchi: “With over 1.5 lakh on-road, the Renault Duster has a pan-India presence. Our narrative therefore brings alive a palpable overarching Indian context. Our stories bring alive this emotion, through our protagonist, with his capable Duster.”