By Our Staff
Early learning toy brand, PlayShifu, has launched a campaign that talks about the Power of Play. The campaign runs through Children’s Day as well, to spread awareness around nurturing children through an educative and interactive approach. Emphasising on the importance of learning through #PowerofPlay, the brand aims to inculcate a new way of approaching learning.
Said Vivek Goyal, CEO of PlayShifu: “Early learning is mostly informal, since children between the ages of 3 and 7 absorb information like sponges. They learn from the moment they wake up till they go to bed; they learn from everything they hear, see, touch, or interact with. Providing a holistic play-learn experience has been our motivation, and our vision is to deliver the best of both worlds, with each new product.”