MxMIndia

Tag: Vivek Bhambhani

  • The campaign says: ‘Aankh Kholke Nahi, Naak Khol Ke Dekho’

    Grey group’s campaign for P&G Ambi Pur

    By A Correspondent

     

    Grey’s latest film for Ambi Pur tackles the common problem of ‘hard to get rid of’ damp smells, which may linger even in the cleanest household during the monsoons.

     

    Talking about the campaign, Vivek Bhambhani, Group Creative Director, Grey Group said: ”People get used to malodours in their home and little do they know that when guests come over, they truly suffer. And in our country, there’s a famous saying for people who don’t pay attention to what’s right in front of them: Aankh khol ke dekho .Taking this colloquial phrase forward, we created the idea: Aankh kholke nahi, naak khole dekho. (Which means, don’t just open your eyes, open your nose to see.)So in the execution, we exaggerated the malodour for the consumer, so that they finally realise the malodour that’s right below their nose.”

     

    Added Sana Zaman, Brand Director, Procter & Gamble: “For our consumer having a good smelling home that welcomes guests and family is as important as a home that appears clean. And with this new campaign, we are trying to take a fun but very relevant approach towards ‘invisible smells’ in Indian homes – be it that dreaded monsoon odour from indoor drying of clothes or the lingering smell of food in your car. When you clean your home you don’t just make it appear clean but also clear away all dust and dirt. Similarly, Ambi Pur’s brand objective is to not just mask the odour but to eliminate it completely, leaving behind a delightful fresh fragrance.”

     

     

  • The digital film has been shared across the brand's social media channels

    For ColorPlus, love comes in different shades

    By A Correspondent

     

    https://www.facebook.com/ColorPlus/videos/2782533428498056/

    ColorPlus has launched an ad film for Valentine’s Day that attempts to encapsulate the essence of true love.

     

    Said Sheetal Seth, Head of Marketing & Digital – ColorPlus:“With the widest range of colors to choose from at ColorPlus, we wanted to put forth our story in an engaging manner. Our insight – love has many colors, but knowing men are bad at expressing themselves we wanted to bring out this softer side in an engaging manner and no better occasion than Valentine’s Day.”

     

    Added Vivek Bhambhani, Group Creative Director, Grey India: “The colour of love isn’t just red as Valentine’s Day would like us to believe. Love has many shades. A relationship could be bright and cheery one minute, and feeling blue the next. So, we didn’t want to do a typical lovey-dovey film. We wanted to capture the other shades of love – like in the midst of a fight and how, in the end, true love triumphs. Now, the critical element to fixing any relationship issue is communication. And that’s what the little notes dropped in ColorPlus shirt pockets help achieve in this film.”

     

     

  • The 40-second film has been created by Grey

    ColorPlus captures hues of Durga Puja in new film

    By A Correspondent

     

    ColorPlus has launched a new ad film highlighting its latest collection for Durga Puja.

    Said Vivek Sandhwar, Director and Brand Head, ColorPlus: ‘’Durga Pujo is known for its vibe and vibrancy, and nothing better than colours to showcase the pulse of this grand festival. At ColorPlus, we want to build a connect with the audience by showcasing different elements of Pujo. Our film beautifully captures all the aspects by interfacing them with the variety of shades our products offer. So, for the launch of our festive collection, we’ve created a film that draws parallel between the festival and our colourful collection.”

     

    Talking about the campaign Vivek Bhambhani, Group Creative Director, Grey Group India said: “The film captures the iconic symbols of Durga Puja, taking the viewer through a visual montage of the traditions surrounding Pujo. ColorPlus, staying true to its name, leverages the varied colours of their products by connecting them to the colour of each icon. The narrative captures the essence of Pujo with a poetic voice over that evokes the emotions of every ritual and tradition.”

     

  • The campaign is conceptualised by Grey Group India

    Indian Oil hopes to inspire the nation with its Unsung Heroes campaign

    By A Correspondent

     

    Indian Oil’s latest Unsung Heroes features stories of countless nameless and faceless heroes who have impacted the lives of others around them.

     

    Said Subodh Dakwale, Executive Director (CC & Branding), Indian Oil Corporation Limited: “Indian Oil is not only the leading petroleum company, taking care of the energy needs of the nation, but also at its core is the philosophy of placing India first and then business, which translates appropriately in our tagline ‘Pehle Indian Phir Oil’. Passion and care are amongst the core pillars of Indian Oil. These values are also echoed in the spirited works of the unsung heroes. So, our efforts with the campaign have been to create awareness and energise the nation to follow in the noble footsteps of these everyday superheroes.”

     

    Talking about the campaign, Vivek Bhambhani, Group Creative Director, Grey Group India said: “When someone is suffering, their loved ones suffer too. And we’ve tried to showcase the joy and hope these Samaritans have bought in the lives of individuals and family members alike.”