MxMIndia

Tag: VivaConnect

  • To scale-up its reach over mobile devices Facebook has partnered with VivaConnect for its missed call platform

    Facebook scales up missed call ad biz with VivaConnect

    By A Correspondent

     

    Keeping in tune with trends of emerging markets, Facebook has launched ‘Missed Call’ ad unit business in feature phone heavy Indian market. To scale-up its reach over mobile devices Facebook has partnered with VivaConnect for its missed call platform.

     

    The ‘missed call’ advertisement is Facebook’s first foray into mobile service to empower advertisers effectively reach their consumers in developing markets. India, the 2nd most populated country in the world is quickly catching up to the U.S. as Facebook’s biggest market.

     

    The new missed call ad format comes in action as around 66 per cent Indians access Facebook on mobile devices of feature phone segment and a whopping 95 per cent of India’s mobile subscriber base has a pre-paid connection. A place where it’s a common norm among family and friends, to dial a call and hang up after a ring expecting a response in return. The missed call ad format will definitely bolster brands advertising over Facebook, happening on mobile.

     

    “Consumer behavior in high-growth markets is changing very rapidly and we are poised to respond to that as quickly as possible. We see brands delivering useful and entertaining content like sports scores, news, or celebrity messages that people find valuable enough to take the time to listen to and interact with. There is also a good tie-in for direct response advertisers who can use the Missed call unit as lead generation, where a person is essentially raising their hand and expressing interest in a good or service,” said Maxine Schlein, Product Marketing Manager for Emerging Markets at Facebook.

     

    When a person sees an ad on Facebook they can place a ‘missed call’ by clicking the ad from their mobile device In the return call, the person will receive valuable content, such as music, cricket scores or celebrity messages, alongside a brand message from the advertiser, all without using airtime or data.

     

    The combination of user’s social data assembled over Facebook and the reach offered by VivaConnect’s missed call platform, together will allow brands to effectively target their consumers with right kind of advertising. Content will be personalized effectively, matching up the highly diverse Indian user base. Also, mobile access will grant an individual reach for retargeting consumers in brands subsequent activities.

     

  • 'LiveTalk' platform allows live access of events over a call made from a mobile or landline phone

    VivaConnect takes Narendra Modi live on phones

    By A Correspondent

     

    The next elections will be fought via the mobile phone and social media. Note it’s not going to be only fought via the phone, but telecom technology is sure to be a huge facilitator of sending the message across.

     

    Mumbai-based mobile marketing and tech company whose ‘missed phone’ service is deployed by many has unveiled a new product called ‘LiveTalk’.

     

    LiveTalk, empowers live audio streaming of live events over a simple phone call, wherein one has to call in a published phone number and experience the event live without any internet, smartphone nor a subscription to special or premium add-on services. The caller enjoys this facility at a rate of regular phone call without any extra charges. All one needs to have is a phone connection, be it a mobile or landline!

     

    LiveTalk was launched on September 15 and deployed for BJP’s ex-serviceman rally held in Haryana. The service connected over a lakh callers across India to hear the party’s PM candidate Narendra Modi’s speech.

     

    According to a communique, the BJP partnered with firms like Zipdial and VivaConnect and offered a unique mobile connectivity model between mobile users and the party leadership.

     

    Vikram Raichura, Managing Director of VivaConnect said: ‘We are honoured to be associated with BJP and showcase one more possibility on how by leveraging mobility one can extend overall reach and even cater the far-flung areas to achieve mass involvement on national and international scale.’