By A Correspondent
Viu has appointed Bimal Unnikrishnan as Vice President Content, Viu India to focus on the service’s original content portfolio. Bimal will report to Vishal Maheshwari, Country Head for Viu India.
Unnikrishnan will focus on driving a strong content-led value proposition for consumers, as well as strengthen the Original Content library for the brand through the 30 + originals that Viu has announced slated to launch in 2018.
Speaking about the new appointment, Vishal Maheshwari, Country Head, Viu said: “It’s an exciting phase for Viu. With Bimal’s leadership, depth of knowledge and expertise, we are confident that we will continue to build Viu as preferred destination for Indian Original content. Stay tuned for exciting Originals from Viu.â€
Speaking about his new role, Unnikrishnan said: “It gives me immense pleasure to be part of Asian regional OTT leader Viu. Viu has already emerged as the leading regional platform in South East Asia Markets. I am looking forward to working with the highly-driven and talented team which has been recognized for delivering unique, differentiated, youth-centric content offerings and create captivating Indian shows for audience around the world.