MxMIndia

Tag: Viu India

  • Shantanu will be will be primarily responsible for growth of international and domestic content uptake

    Universal Music India appoints Shantanu Gangane as VP, Marketing

    By A Correspondent

     

    Shantanu Gangane

    Universal Music announced the appointment of Shantanu Gangane as Vice President, Marketing India & South Asia. In his new reporting into Senior Vice President, Vinit Thakkar, Gangane will be will be primarily responsible for growth of international and domestic content uptake while closely working with brands and partners.

     

    Prior to joining Universal, Gangane was with Vu Clip Inc. where he was the Head of Marketing for the OTT venture Viu India. He has had experience of over 15 years with brands like MTV, Nickelodeon, Radio City, FCB Ulka and Times Network.

     

    Speaking on the appointment of Gangane, Thakkar said: “We are at a very interesting time in the music business which is being driven by creativity and innovations at all levels. Shantanu will be a great addition to the management team at Universal Music India & South Asia with his diverse experience across media and entertainment businesses and his expertise across functions of Marketing & PR.”

     

    Speaking on his new role, Gangane added: “This is an exciting growth phase of my career and I couldn’t be happier to join the leading music label Universal Music that is looking at India for a growth trajectory. And working with passionate industry experts, Devraj [Sanyal] and Vinit is surely going to be a fulfilling and enriching experience.”

     

     

  • Unnikrishnan will report to Vishal Maheshwari, Country Head for Viu India

    Viu appoints Bimal Unnikrishnan as India content head

    By A Correspondent

     

    Bimal Unnikrishnan

    Viu has appointed Bimal Unnikrishnan as Vice President Content, Viu India to focus on the service’s original content portfolio. Bimal will report to Vishal Maheshwari, Country Head for Viu India.

     

    Unnikrishnan will focus on driving a strong content-led value proposition for consumers, as well as strengthen the Original Content library for the brand through the 30 + originals that Viu has announced slated to launch in 2018.

     

    Speaking about the new appointment, Vishal Maheshwari, Country Head, Viu said: “It’s an exciting phase for Viu. With Bimal’s leadership, depth of knowledge and expertise, we are confident that we will continue to build Viu as preferred destination for Indian Original content. Stay tuned for exciting Originals from Viu.”

     

    Speaking about his new role, Unnikrishnan said: “It gives me immense pleasure to be part of Asian regional OTT leader Viu.  Viu has already emerged as the leading regional platform in South East Asia Markets. I am looking forward to working with the highly-driven and talented team which has been recognized for delivering unique, differentiated, youth-centric content offerings and  create captivating Indian shows for audience around the world.

     

     

  • After entertaining audiences on mobile screens, Viu is set to bring its Originals to theatres

    Viu partners with Phantom Films for movie project

    By A Correspondent

     

    Video-on-demand service Viu, by Vuclip and PCCW, is teaming up with production house Phantom Films to produce their upcoming movie High Jack. The film is scheduled to be released on April 20.

     

    Said Vishal Maheshwari, Country Head- Viu India: “Being in the content creation business, Viu is focused on innovating and providing an enriched experience for its Viu-ers. With the evolution of OTT and consumers’ tastes, quality content rules and that’s why collaborating on a film like HIGH JACK is apt for us. Like Viu, Phantom Films is known for exceptional audience experiences, and it gives us great pleasure to partner with them. This film is another step towards showcasing the best content on our platform.”

     

    Added  Madhu Mantena, Producer, Phantom Films: “Associating with Viu gives us great insight into the online content watching audience’s mindset, and thus we partnered with them on High Jack, which brings some of the best web content talent together for the first time. It’s been a great experience, and we are confident that the audience will love this madcap film.”

     

     

  • Show will be hosted by TV & Film actor Navdeep Pallapolu

    Celebrity Tic-Tac-Toe game show ‘Tollywood Squares’ takes off in India

    By A Correspondent

     

    Video-on-Demand OTT service by Vuclip and PCCW, Morris Street Advisors, Star Maa and GroupM’s Motion Content Group have come together to launch global format Hollywood Squares to India. This collaboration will present the Indian version of multiple Emmy award-winning and internationally successful CBS show format Hollywood Squares for the Telugu audience titled ‘Tollywood Squares’. This partnership will help deliver content cross-platform as the show will be available on a digital platform and a television channel simultaneously.
    Hollywood Squares is the first major game show format from CBS to be produced in India. Created in Telugu, the 26-episode weekend show will air every Saturday and Sunday at 9:30pm. Hosted by film actor and television personality NavdeepPallapolu, the series will be based on Tic-Tac-Toe, a universally popular game and will showcase nine new celebrities and two new contestants in each episode.

     

    Elaborating on the show and partnership, Vishal Maheshwari, Country head, Viu India said: “We are thrilled to bring the most sought-after celebrity game show of Hollywood Squares regionalized for our Telugu audience. At Viu, our constant focus is to bring refreshing narratives and exciting new formats that appeal to the millennials. Our insights gave us the belief that a format like this, which is iconic in its own right globally, would be a timely new addition to our bouquet of differentiated content.”

     

    Added Alok Jain, Business Head, Star Maa: “Weare pleased to bring ‘Hollywood Squares’, an international award-winning format first in India for the Telugu people. The show is an exciting version of our favourite childhood game “Tic-tac-toe”, however, adapted for television viewing with interesting celebrities in the 9 squares of the game. I am confident that this show will take our viewers across all age groups back to the memory lanes and the concept of this show will transform the TV viewers’ experience. We are extremely pleased to partner with Viu and together this show will entertain our viewers.”

     

     

  • The Bates-creative 'Kaafi Feels Bro!' campaign encapsulates the essence of the Viu brand

    Viu fires up OTT market with aggressive ad blitz

    By A Correspondent

     

    Vuclip has announced its first ever integrated brand marketing campaign for Viu – ‘Kaafi Feels Bro!’. The new campaign aims at building Viu, the OTT service available in 15 markets across Asia and the Middle East.

     

    Commenting on the launch of brand campaign, Shantanu Gangane, Head of Marketing, Viu India said: “At Viu, our endeavour is to offer great viewing experiences and riveting content with a dose of local flavors to our audiences. With compelling content that is bound to evoke various emotions from viewers, our first brand campaign is a reminder of the diverse genres, moving stories, interesting and original content available for our viewers on the platform. With the ‘Kaafi Feels Bro!’ campaign we aim to connect with our audience in their lingo, which to them signifies the range of exciting content.”

     

    Speaking on the brand campaign, Bates Chi & Partners India CEO VS Srikanth, said: “It was a great experience to co-create this communication with Viu and we look forward to many more such experiences. The collaborative effort of the Viu and Bates teams has led to this piece of communication; a perfect representation of youth and their viewing habits. We knew we had a winner when we first presented the line ‘Kaafi Feels bro.’ After much deliberation, testing and market research, here we are today. The rest, as they say, is history.”

     

    The 360-degree marketing campaign is being rolled out across TV, Print, OOH, radio and social platforms.The campaign has been created inHindi and Telugu.