MxMIndia

Tag: Vitabiotics

  • The agency’s e-commerce division to offer integrated solutions

    WatConsult bags e-commerce mandate for Meyer Vitabiotics

    By A Correspondent

     

    WatConsult, has bagged the integrated e-commerce mandate for Meyer Vitabiotics. For the record, Meyer Vitabiotics is a part of UK’s No. 1 Vitamin Company Vitabiotics, headquartered in London.

     

    As per the mandate, ecommencify, the agency’s e-commerce division will focus on scaling Wellman, the internationally acclaimed multi-vitamin and mineral brand marketed by Meyer Vitabiotics in India, across various marketplaces including Amazon and Flipkart. Last year, Virat Kohli was appointed its brand ambassador.

     

    Uma Kalekar

    Said Uma Kalekar, Director, Meyer Vitabiotics: “Our parent company, Vitabiotics is UK’s No.1 Vitamin Company and has been a pioneer in providing targeted nutrition across the life stage of an individual. Brands like Wellman, Wellwoman, Perfectil, Menopace, Pregnacare, Immunace etc. are all UK’s No. 1 Supplements in their respective categories. Our company is known for innovation and our brands have been awarded with the prestigious Queen’s Award for Innovation.”

     

    Heeru Dingra

    Commenting on the win, Heeru Dingra, CEO, WATConsult: “Vitabiotics has numerous differentiated brands in its fold providing targeted supplementation, which indeed has a huge potential on the e-commerce platforms. And, with the health and nutrition market growing exponentially year on year, it will be our endeavour to help the brand amplify its presence in the Indian market. Our goal would be to help the brand resonate with the Indian audience, enabling it to make its presence felt in a substantial way. With such a highly influential youth icon, Virat Kohli on board, we are excited about the prospects of this partnership.”

     

     

  • Unveils integrated ad campaign featuring Virat Kohli

    Publicis Beehive wins media mandate of UK-based Wellman

    By A Correspondent

     

    Leading multi-vitamin and mineral brand Wellman has appointed Publicis Beehive to manage its media mandate in India. Won after a multi-agency pitch, Publicis Beehive will facilitate the UK-based Wellman’s launch campaign while also developing a robust communication strategy for the brand to make an impressive impact in the Indian market.

     

    In keeping with its core product promise, Wellman has appointed cricketer Virat Kohli as its brand ambassador. ental agility and strength.

     

    Commenting on the launch of the brand in India, Tej Lalvani, CEO of Vitabiotics said: “We are delighted to announce the launch of Wellman vitamins in India through our major collaboration with global sports legend Virat Kohli. Wellman, the No.1 vitamins for men, has helped leading sports professionals and celebrities around the world achieve remarkable results, and we are excited that this will now be available in India.”

     

    Added Paritosh Srivastava, COO – Publicis Beehive said: “Wellman is a much-loved and consumed brand around the world. And so is its communication. The task for its launch in India was to weave a similar magic and make it appealing to the Indian audiences. The focus was thus on the two elements necessary for success: physical fitness and mental sharpness; hence the tagline ‘Stay fit, Be sharp’. There couldn’t have been a better ambassador to embody this philosophy than the world’s best cricketer, Virat Kohli. We are confident that the communication will make quite a mark with the audiences in India.”