MxMIndia

Tag: Vistaprint India

  • Created by Sideways Consulting

    VistaPrint digital printing unveils new ad

    By Our Staff

     

    VistaPrint digital printing, an online customization company, has launched an ad campaign, ‘Mera Naam, Meri Shaan’ (My Name My Pride) to help strengthen the business-customer relationship.

     

    Said Bharath Sastry, CEO of VistaPrint India: “When a small business is appreciated by its customers, when an owner has created a legacy, when an entrepreneur is just starting up full of hope, when any individual just wants to create and display an identity, there is a sense of pride. We are attempting to celebrate this emotion”

     

    Added Abhijit Avasthi, Founder of Sideways Consulting, who has created the ad.”Besides monetary benefits, for an entrepreneur or an owner an important outcome of running a business is establishing their identity and the respect that comes from doing so. The film we have created aims to capture this feeling that Vistaprint understands very well and provides services that bring it alive.”

     

  • The campaign comprises a TVC which focuses on printing solutions for businesses, entrepreneurs and individuals

    Madison BMB creates new TVC for Vistaprint

    By A Correspondent

     

    Madison BMB has unveiled a new TVC for its client Vistaprint, a leading printing solutions expert. The campaign comprises a TVC which focuses on printing solutions for businesses, entrepreneurs and individuals.

     

    The objective of the TVC was to showcase how easy and convenient it is for small and medium-sized businesses to print their visiting cards, apparels, stationery, merchandise and thus satiate all business needs. Says NileshParwani, CEO Vistaprint India: “Vistaprint.in facilitates translating business owners’ tremendous sense of pride and passion into an identity for their venture through a wide range of beautiful, high quality printed products. In the otherwise unorganised print industry, the TV spot aims at creating awareness for Vistaprint.in as an alternative one-stop-shop platform for all printing needs leveraging the ‘convenience of online’ and ‘quality assurance of a global trusted brand’.

     

    Added Raj Nair, CEO and Chief Creative Officer, Madison BMB: “If you’re an entrepreneur or a small business looking to make an impression with a distinctive identity and you want elegant designs printed to your liking without a premium attached to it and you want it delivered at your doorstep then look no further than Vistaprint. The tag line: “What’s your print?” specifically asks the viewer in a friendly yet memorable way (In Mani’s voice) to go ahead and make their choice depending on their specific printing requirement.”