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Tag: Vision Rx Lab

  • The Kolkata-based eyewear major has bagged its creative mandate to WT

    Wunderman Thompson bags Nova Eyewear

    By A Correspondent

     

    Nova Eyewear Solutions has awarded its advertising and branding mandate to Wunderman Thompson, Kolkata.

     

    Speaking on the development, Pammi Jamalpuria, VP, Corporate Marketing, Vision Rx Lab said: “We are glad to partner with an agency of repute like Wunderman Thompson for taking our flagship brand, Nova Eyewear, ahead of the competition through robust branding and communication initiatives.”

     

    Added Vijay Jacob Parakkal, Senior VP and Managing Partner, Wunderman Thompson, Kolkata said: “Nova is one of the fastest growing eyewear brands in the world. We at Wunderman Thompson, Kolkata, are delighted to have been given the opportunity to use creativity, data and technology to further propel Nova’s growth around the world.”

     

     

  • Jacqueline will be promoting Nova Eyewear’s latest range of lenses

    Jacqueline Fernandez appointed global ambassador for Nova eyewear

    By A Correspondent

     

    Nova Eyewear has introduced Bollywood actor Jacqueline Fernandez as its global brand ambassador. The actor will be promoting Nova Eyewear’s latest range of lenses, powered sunglasses and frames internationally.

     

    Said Lalit Gupta, Chief Business Officer of Vision Rx Lab: “We are available across 25 countries worldwide offering a bouquet of premium eye-care solutions, ranging from advanced digital lenses to fashionable frames, powered sunglasses and swimming goggles etc. Nova Eyewear caters to all genders, ages and lifestyles, acknowledging the spirit of the ever so dynamic and eclectic trend and fashion conscious crowd of today. Jacqueline is one of the most fashionable Bollywood celebrities, who has not only received immense fame in a short span of time but also has successfully influenced and awed all her fans with her casual yet chic style statement and fit personality.  We are hopeful and sure that Jacqueline’s association with Nova will not only refresh regular style codes but also elevate the fashion statement of the generation making them conscious about eye care in general. We also wish Jacqueline the very best for her upcoming star projects.”