MxMIndia

Tag: Vishnu Srivatsav

  • To lead creative at the agency

    22feet Tribal Worldwide appoints Vishnu Srivatsav as NCD

    By Our Staff

     

    22feet Tribal Worldwide has announced the appointment of Vishnu Srivatsav as National Creative Director. Prior to this, he was Creative Head of DDB Mudra’s South office. Srivatsav will take over from Debashish Ghosh, the former NCD at 22feet Tribal Worldwide, and will continue to report to Rahul Mathew, Chief Creative Officer, DDB Mudra Group.

     

    Rahul Mathew
    Rahul Mathew

    Said Mathew: “Vishnu has been a great partner to the organisation in our pursuit of creative excellence. He recently led our South office to one of our best years creatively. I look forward to him taking this momentum and his infectious energy into the exciting opportunity at 22feet.”

     

    Preetham Venkky

    Added Preetham Venkky, President, 22feet Tribal Worldwide: “Vishnu has always been a huge source of inspiration for the creative team at 22feet. His grasp on culture, specifically internet culture, is arguably the best in the country, and established through his work over the years. We are super excited to have him come aboard, to inspire, shape and establish the culture of excellent creative work for our clients.”

     

  • Captures fun energy of brand with mascot Fido Dido

    DDB Mudra films new TVC for 7UP

    By Our Staff

    Soft drink 7UP has launched its new TVC reiterating its ‘Think Fresh’ philosophy. The TVC, which features its mascot Fido Dido, celebrates today’s youth and their ingenious spirit to not be bowled over by googlies.

    Said Naseeb Puri, Marketing Director, Flavors (7UP and Mirinda), PepsiCo India: “Life is a series of many curveballs but taking these googlies head-on, and flipping them to one’s advantage with wit and fresh thinking is what determines who wins at the end. This is exactly what 7UP’s philosophy is all about, – inspiring youth to ‘Think Fresh” and use their wit to effortlessly tackle challenging situations. 7UP has always created content that has resonated strongly with the youth and we believe this new TVC is no exception. It is a fun campaign, and we are confident that people will enjoy Fido’s and our hero’s fresh thinking and be encouraged to approach life with an upbeat attitude.”

    Added Vishnu Srivatsav, Regional Creative Director – Advertising and Digital, DDB Mudra Group: “Brand 7Up has a vibe of its own and it was crucial for us to capture the fun energy and fresh thinking that the brand stands for in the communication we develop. It’s a brand that speaks to youngsters by showcasing their lives, their trials and tribulations and their redemption. Add to that a cool character like Fido and his quirk makes for an even more compelling story telling.”

     

     

  • The campaign typifies the ‘locked door’ metaphor to build the campaign narrative – ‘A lock screen isn't dull anymore’

    Glance partners with DDB Mudra to launch TVC

    By A Correspondent

     

    Glance, a subsidiary of InMobi Group, has unveiled a campaign titled ‘Lock It To Rock It’ that’s crafted by the DDB Mudra and launched to communicate the possibilities of a locked screen. The campaign typifies the ‘locked door’ metaphor to build the campaign narrative – ‘A lock screen isn’t dull anymore’.

     

    Said Vishnu Srivatsav, Regional Creative Head – Advertising & Digital, DDB Mudra South, who led the campaign: “Glance as a product is so unique and so unlike anything that’s out there. It’s a combination of content, technology, innovation and beautiful design. To communicate such a differentiated specific proposition is quite challenging, because this amounts to a fundamental behaviour change. But we hit on this great metaphor of locked doors that helped us communicate the lock screen coming alive in a disruptive visual manner.”

     

    Added Bikash Chowdhury, Chief Marketing Officer of Glance: “Being locked out is typically associated with being deprived of something valuable. Glance by design, works on the lock screen and transforms it into a source of entertainment and information. By showcasing Glance in the most unexpected of moments and places, and delivering delight to users, the campaign brings to life the idea that with Glance, locked isn’t dull anymore.”

     

     

  • Brand’s new campaign shows how life’s unexpected googlies can be dealt with by thinking fresh

    Fido Dido is back urging consumers to think fresh

    By A Correspondent

     

    7UP has launched its new brand campaign titled ‘Think fresh’ with Fido Dido, the wriggly-haired mascot, back in the promotions.

     

    Speaking about the new campaign, Nobel Dhingra, Director Flavors (7UP and Mirinda) and Area 3 Countries, PepsiCo India, said: “7UP as a brand has always encouraged consumers to be their cool and optimistic self. The Think Fresh campaign builds on this belief and reiterates that even the most complicated situations in life can be easily dealt with if one adds freshness and optimism into the mix. We are confident the new campaign will encourage consumers to Think Fresh and turn any tricky situation to their advantage.”

     

    Talking about the TVC, Ashutosh Sawhney, Managing Partner & Head, DDB Mudra North and Vishnu Srivatsav, Creative Head, DDB Mudra, added: “VUCA is today’s new normal and it even percolates down to slices of our lives. Consumers across the board have resonated with this reality. 7UP, with its refreshing flavour attempts to enable its consumers to think fresh, thereby turning their life’s little googlies into advantageous situations. The new campaign illustrates this in the most un-mistakably 7UP way by bringing the iconic Fido Dido back and keeping the brand’s tonality refreshing , just like the great taste of 7UP.”

     

    7UP will also roll out a 360-degree marketing plan post the launch of the TVC which will include outdoor and digital surround.

     

     

  • Rolls out 360- degree communication across TV, digital, print and outdoor

    7Up entices consumers with its ‘turn to gold’ proposition

    By A Correspondent

     

    7Up has come up with an all-new TVC conceptualised by its creative agency DDB Mudra.

     

    Speaking on the campaign, Anuja Mishra, Associate Director-Flavours Marketing, PepsiCo India said: “7Up is a cool and young brand that encourages consumers to be their optimistic self. We’ve always stayed close to consumer trends & local cultural insights, and that’s how our new campaign of “ Golden Times” was envisaged. We spoke with consumers and identified that In this speed age, consumers are looking for quick and quirky ways to stand out. We’ve brought this insight to life, where consumers could win gold every hour, all they need to do is chill with a 7UP and SMS the code under the cap.”

     

    Added Vishnu Srivatsav, Creative Head, DDB Mudra Group, South & East: “We really wanted to communicate a simple insight that when your time is right you could chill and still win. And we wanted to bring it alive in the most evocative and culturally impactful way possible. Whether it’s the signature swag or the father son relationship, we wanted the communication to truly reflect the relevant culture.”

  • A multi-lingual street collaboration; a brand movement that integrates art, dance and music in a compelling music video

    Puma and DDB Mudra launch ‘Suede Gully’

    By A Correspondent

     

    Lending voice to a new generation of creators, global sportswear brand Puma has pioneered the largest movement in the country’s street culture with its latest collaboration campaign – Suede Gully. A brainchild of Puma and DDB Mudra, this collaboration portrays the street culture of India, giving a single, creative stage for self-expression to a talented breed of artists, musicians and dancers.

     

    Speaking on the campaign, Debosmita Majumder, Head of Marketing, Puma (India) said: “Today’s youth have taken to modern forms of self-expression, giving rise to a new generation of creators. They use the streets as a canvas to express themselves through various forms of art, music and dance.  For the first time in India, Puma is bringing these diverse art forms on a single platform – Suede Gully. Suede Gully is our attempt to bring to the forefront the true essence of Indian street culture.”

     

    Speaking on the work, Vishnu Srivatsav, Creative Head, DDB Mudra South said: “Puma’s Suede has always been a voice of street culture and Suede Gully looks to bring to life the incredibly unique and diverse culture and expression of our very own gullies. It’s art, its music, its culture and it’s fashion.  So many people, folks who live for their art, from different corners of the country, bringing their awesome talents to collaborate on this platform, that’s really special.”

     

     

  • Grey announced the promotion of Vishnu Srivatsav and Goral Ajmera to Senior Executive Creative Directors. They will helm the creative team in Grey Mumbai

    Grey promotes Vishnu Srivatsav & Goral Ajmera to Sr Exec CDs & Creative Heads, Mumbai

    By A Correspondent

     

    Grey’s National Creative Directors Malvika Mehra and Amit Akali have announced the promotion of Vishnu Srivatsav and Goral Ajmera to Senior Executive Creative Directors. Together, Goral and Vishnu will be heading the creative team in Grey Mumbai and report to them directly.

     

    Said Malvika Mehra: “It’s always feels great to be able to promote talent from within. And both Vishnu and Goral are as ‘homegrown’ as you can get. Vishnu’s been with Grey for over 10 years, while Goral was probably one of the first people we hired when we joined Grey. Their relentless pursuit to do better work, their hunger to shoulder responsibility, their ‘can do’ attitude and their immense talent made them an obvious choice for the job.”

     

    Between them, at Grey, the two have helped build many brands; Reliance Mobile, IndianOil, Honda Brio, DHL, Duracell, Britannia, Bajaj Allianz Insurance, Bharti AXA Insurance, Suzlon, Vimal, Muthoot Finance, Killer, Kinderjoy, 3M, Dell and Times Pro. And their work has won awards including, The One Show, London International Awards, World Press Awards, Young Guns, Spikes Asia, Adfest, Abby, Emvies and 1 Gold and 2 Bronze Lions at Cannes, this year.

     

    Added Amit Akali: “Goral and Vishnu have their task cut out. Last year was a good year for Grey Mumbai, with the office accounting for a lot of our awards; The Goa Fest Grand Prix for Killer and our 3 metal haul at Cannes. Businesswise too it’s been great; we won Times Pro and Tea Board, amongst others. Now, all they need to do is better it. No pressure!”