MxMIndia

Tag: Vishnu Srivastav

  • Includes two films in Tamil and Marathi

    DDB Mudra South campaigns for Sonata watches

    By Our Staff

     

    Sonata, the watch brand has release a hyper-local and multi-channel campaign for the festive season.

     

    Said Subish Sudhakaran, Marketing Head, Sonata: “Sonata’s festive campaign celebrates hope and optimism underpinning the festive season. Conversations with our consumers revealed that while they had been through a tumultuous time last year, their adaptability and resilience shone through as they found ways to overcome challenges and support their families and communities. Front line fighters, small business owners, employees, all have overcome trying challenges and paved the way to a new dawn. The new festive campaign celebrates this hope and optimism with a hyper local treatment that captures these beautiful and stories in a manner that is more relatable and culturally relevant.”

     

    Added Vishnu Srivastav, Regional Creative Head – Advertising and Digital, DDB Mudra South: “The country is coming out of a lockdown – and finally we believe our time is in our hands. Our audiences want to feel joy, celebrate, and be themselves again – and this is precisely the time we are heading into a festive season. We have created two hyperlocal films for Sonata and the one for Tamil Nadu being the first of its series that celebrates cultural diversity and regional pride. In the film for Maharashtra, time itself takes a bow before the resilience of the land. The effort was to make a film that will not work anywhere else in the country. So, we made it rich in culture and regional nuance. From filmmakers to casting to the inimitable voice of Gautam Vasudev Menon – for Tamil and Makrand Deshpande – for Maharashtra, we wanted to connect strongly to the ethos and pride.”

     

  • Unveils new identity with #MadeForMad message

    DDB Mudra creates series of films for Poco

    By Our Staff

    Poco India launches its new brand identity ‘Made of Mad’, in a campaign created by DDB Mudra.

    Said Raghav Chitra, Marketing Lead, Poco India: ‘Made of Mad’ is a creative rendition of what our fans and consumers can expect from a brand that imbibes a very unique, compelling philosophy behind its products. It is also a representation of our consumers who are driven by the spirit of mad: independent, ambitious, eccentric and irreverent in their pursuit of perfection. Through this initiative, we want to build a belief system that enhances the overall Poco experience that our users find relevant.”

    Added Vishnu Srivastav, Creative Director, DDB Mudra Group: “The effort was to differentiate Poco clearly in the minds of the youth. Somewhere along the way we heard from consumers that Poco must be mad to give such features at such a price. So, we wanted to celebrate this mad spirit in our own way with work that’s both eccentric and entertaining.”

     

     

  • The campaign has been conceptualised and executed by the DDB Mudra Group

    Virat Kohli & Puma wants Indians to #ComeOutandPlay

    By A Correspondent

     

    #ComeOutandPlay is Puma|One8’s first promotional content since its launch event in November 2017. The campaign has been crafted on the basis of insights derived from a pan-India research study by Kantar IMRB, commissioned by the brand’s co-promoters Virat Kohli and Puma India, on physical activity and sports adoption in India.

     

    Speaking on the campaign, Debosmita Majumder, Head of Marketing, Puma India said: “Sports has been replaced by digital entertainment and games, especially amongst the millennial. We have also seen a decline in people playing sports as they grow older. Puma and Virat have come together to encourage people to play sport, not only to stay fit or to pursue it professionally but just for the love of it. Through this campaign, we are looking at bringing back the joy of playing sport and making India a more active nation.”

     

    Said Vishnu Srivastav, Creative Head, DDB Mudra South: “The brief was straightforward – make India play more. The campaign was created to specifically tackle that. We wanted to use Virat in a new light, where he provokes the audience to start looking at sports and play with far greater interest. The reason we didn’t go with conventional media, and opted to do contextual videos was to interrupt the virtual lives our audiences are so caught up in, and tell them that there is a world outside that is exciting and fun.”