Efficacy Worldwide, the integrated marketing communication agency, has announced the appointment of Ravindra Singh as General Manager, North.
Commenting on the appointment, Vishnu Sharma, CEO, Efficacy Worldwide said: “I’m extremely excited to have Ravindra on board. He brings with him expertise of managing 360 degree media and his ability to drive innovations in new media. With him on board, we are looking forward to stupendous growth in our business. I am confident that Ravindra will add tremendous value to our overall business.”
Marketing agency Efficacy Worldwide has bagged the mandate for communication services of EeVe India, an Electric vehicle company with a legacy of over 81 years in the automotive business.
The responsibilities of the agency will include Creative Communication, Media (Traditional and Digital) Social Media Management and Performance marketing.
Harsh Vardhan Didwania
Said Harsh Vardhan Didwania, Co-founder & Director, EeVe India: “We are extremely happy to partner with Efficacy Worldwide as our marketing communication agency as their inhouse digital capabilities will help us build awareness for EeVe India much faster. With the growing consciousness among the Indian consumer about ecological sustainability and environment protection, we see a lot of changes taking place in the electric automobile market in the country in the times to come. This association provides Efficacy Worldwide with an opportunity to establish EeVe India as the market leader in the two-wheeler Electric automobile category, a status it is truly worthy of.”
Vishnu Sharma
Added Vishnu Sharma, Founder & CEO, Efficacy Worldwide: “With our unique offering that cuts down the time and resources a client has to spend on managing its various marketing functions, we plan to launch EeVe India, one of the largest brand in the electric two-wheeler category, as most cost effective but extremely premium brand for the consumer. At the same time, we will also help EeVe India to cash in on the popularity it has already gained because of offering utility, style, simplicity and comfort in one package.”
The Crayons Network has appointed Vishnu Sharma as Executive Vice President heading the media division of agency. Prior to this, Sharma was heading the Arena division at Havas Media.
Commenting on the hiring, Kunal Lalani, Chairman, The Crayons Network said: “Vishnu’s inputs shall help better navigate the complex media environment and bring incremental value for our esteemed clients. The crayons network has a unified operating model and collaboration is the cornerstone of our business model helping us to deliver full accountability of our client’s investments and bring about ideas that flourish without boundaries. The Crayons network has capabilities and is well positioned to be a data-cum-content driven media partner to brands across sectors driving their overall marketing strategy and Vishnu’s addition to the team will enhance our delivery.“
Added Ranjan Bargotra, President, The Crayons Network: “Vishnu is one of those few media professionals who have great expertise in traditional as well as digital media, which is a strong attribute in today fast changing media landscape. We are delighted to have Vishnu on board and I am certain that our clients will benefit from his rich expertise in media.”
Initiative India has announced the appointments of ‘RÂ Venkatasubramanian and Vishnu Sharma as Senior Vice Presidents in the company.
While Mr Venkatasubramanian or Venkat, as he is universally known, will oversee investments and sports, Mr Sharma will be in charge of strategy and insights for all clients of the agency in Delhi.
Mr Venkatasubramanian is returning to Initiative, where he worked for almost a decade, after two shorts stints at Maxus and MPG. Mr Sharma is presently national head of Sales Strategy and Business Analytics at HT Media. He has experience of more than a decade working with national brands such as Airtel, Hero Honda, LG and others at Group M and Madison before.
“These key appointments will help take Initiative to a superior level of delivering business and media solutions for clients. I look foward to welcoming Venkat and Vishnu as part of my leadership team for this agency,” said , newly appointed President of the agency.
