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Tag: Vishnu Shankar

  • In addition to the recently launched Perfect Pati, the channel has unveiled reality show Love Me India and Vikram Betaal Ki Rahasya Gaatha

    &TV undertakes channel refresh campaign with ‘Hai KhaasHarAndaaz’

    By A Correspondent

     

    Zee Entertainment Television’s Hindi general entertainment channel &TV has undertaken a refresh.

     

    Said Punit Misra, CEO, ZEEL – India Broadcast Business: “As India’s No.1 entertainment network, it is our endeavour to fulfill the entertainment needs of every viewer segment. We believe &TV, the youngest GEC in the ZEEL portfolio is best suited to cater to ‘&dians’ – the multifaceted, progressive, young urban viewers who want to be more. With our unique brand point-of-view led content creation approach, the &TV team has crafted stories and characters that ‘&dians’ will fall in love with.”

     

    Added Prathyusha Agarwal, CMO, ZEEL:“The & Brand in our portfolio aims to disrupt the entertainment space with content that caters to the nonconformist ‘&dian’ mindset. Our new brand campaign ‘Hai KhaasHarAndaaz’ is pegged on a simple premise – today’s Indian is multi-dimensional in their thoughts, actions and aspirations and seamlessly traverse between their many roles in life and excel in each. It’s truly an & and not an OR world for them as theyadd meaning to and fulfil every relationship, value themselves and their work, go beyond what society expects them to and actualize all their &s along the way. Through this campaign we celebrate this ability of an &dian toexpand the canvas to accomplish their desires and the multiplicity idea captures their diverse hues in full glory.”

     

    Depicting this core proposition to the viewers, is the new channel refresh campaign created by Lowe Lintas.Bringing alive the essence of the new channel thought of ‘Hai KhaasHarAndaaz’, &TV will presentsa new line-up of shows in the coming months, starting off with the recently launched Perfect Pati, two upcoming big-ticket properties and more in the offing.

     

    Added Vishnu Shankar, Head, &TV:“As society develops and people’s ethos progress, we capture the change and reflect this sentiment in the entertainment we provide to our audience. Ever since its inception, we at &TV believe in psychographics, not demographics – targeting a contemporary blooming mindset. Our new brand campaign pays tribute to today’s ‘&dian’. As we move forward, we will present Khaas stories and engage our viewers in our unique Andaaz, in line with the brand motto.

     

     

  • ‘Laal Ishq’ premieres June 23, every Saturday and Sunday at 10pm

    &TV goes supernatural with love stories

    By A Correspondent

     

    &TV has announced its latest offering Laal Ishq, a series of passionate love stories with a supernatural twist. The show will launch on June 23 and will be aired at 10pm, every Saturday and Sunday.

     

    Speaking about the new show, Vishnu Shankar, Head, &TV said: “&TV as a channel has always entertained and engaged viewers by offering a diverse palette of content, experimenting with new genres and adding different dimensions to existing ones. Laal Ishq is another addition to this unique repertoire, wherein we have on board multiple producers and creative heads along with some of the most popular faces of Indian television. Love as a genre is a favourite with the audience and we are adding a supernatural twist to it. The weekend timeline and episodic format of the show is sure to build intrigue and compel the audience to come back for more.”

     

     

  • Zing has revamped itself to cater to "today's youth and what the youth believes in" and has launched a new brand campaign

    Zing revamps, nets Shraddha Kapoor as brand ambassador

    By A Correspondent

     

    Zing, the youth entertainment channel from the Zee Entertainment stable, has undertaken a complete revamp and has launched a brand campaign with actress Shraddha Kapoor as its brand ambassador. “Today, the three most important things in a youth’s life are Career, Relationships and Attitude and keeping that in mind the channel now flaunts its new identity; That’s My Thing,” notes a communiqué, adding: “The new tagline rightly embodies the youth and their outlook. They are totally clear about what they want and how to achieve that.”

     

    Said Vishnu Shankar, Business Head, Zing: “Today’s youth voice their opinions on all matters that concern them. They have a large appetite for risk and experimentation. Their emphasis now is on being individualistic and being comfortable with it. Zing is aware and conscious of this phenomenon; thus ‘That’s My Thing’ fits our brand identity. This campaign is fresh and youthful keeping in mind the ideologies of today’s generation.”

     

    With the change in positioning, Zing has announced a tweak in its programming too. Zing’s flagship show Pyar Tune Kya  Kiya will now be entering the next season with  new anchors and a different approach. A new youth-based fiction show Aye Zindagi will be added to the bouquet. This new show will have a fresh approach towards the youth and their problems and how they deal with them. New non-fictions will be added to the current offering.

     

    A 360-degree marketing campaign which includes television, outdoor, trade, DTH, radio, digital and social media activations has been planned.

     

  • The new look reflects the outlookof the channel tocreate a stronger connect with the youth

    ZETC opts for a vibrant new look

    By A Correspondent

     

    ZETC has rolled out a refreshed new look which reflects the culture of today’s youth.The renewed look of the channel has been carried out with an aim to provide viewers the latest Bollywood music and showsalong with the hot trending topics that tinsel town has to offer.

     

    The new logo of ZETC presents a more youthful and energetic feel to the channel with a play on vibrant rainbow colorsthrough animation. The tagline Youth Music Café of the channel,which is an extension ofthe new brand ideology,will help young viewers to identify and relate to the programming on a personal level.

     

    Announcing the new brand strategy, Vishnu Shankar, Channel Head, ZETC said, “Today’s youth lives in an era of abundance. They have access to the best of the programming content and hence they expect supreme quality from the entertainment providers. The industry has evolved in an interesting way over the period of time and these are the times of transformations. At ZETC, it has been our endeavor to provide our viewers with the best programming content. Our channel has grown with the genre and has developed a loyal fan base which will expand rapidly as we unravel its untapped potential with the new refresh look. In its new manifestation we will leverage the iconicity of Bollywood and transform ZETC into themost preferred Hindi music channel.”

     

    As a part of the revamp strategy, the channel will see several additions on the programming front.Iconic characters of Hindi cinema will be brought to life in entertaining parody forms along with the music, film reviews and juicy filmy gossip. Highpoints of the programming will be exclusive a talk show hosted by renowned trade analyst KomalNahta and the Bollywoood Business Awards. The talk show will cover the latest developments in the film industry including new releases, interviews, box-office collections, the emerging trends and future forecasts.