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Tag: Vishnu Mohta

  • Forays into Bangladesh and UAE markets to reach out to a wider audience

    Hoichoi announces extensive content plan for upcoming months

    By A Correspondent

     

    Digital Bengali content platform Hoichoi has announced plans to launch 30 originals and 12 original Films equivalent to 100-plus hours of original content in the upcoming year. It also announced plans to double the overall content library to approx. 2800 hours in the next one year by acquiring 200 Bengali movies, 12 of which will be World Digital Premieres.

     

    Said Vishnu Mohta, Co-Founder, Hoichoi:“We launched Hoichoi with the objective of making it the ultimate destination for Bengali entertainment and we believe we have taken great strides on our way to achieving it. Almost all the shows are loved by the audience and has become the reason for pop-culture references! The fact that the average time spent in-app for Hoichoi is 60 minutes per day per subscriber is extremely encouraging, which is way above the industry average.

     

    Added Mahendra Soni, Director and Co-Founder, Hoichoi:“At Hoichoi we try to keep a finger on the pulse of our audience.  With almost 40 per cent of our audience coming from non-urban areas, we decided to emulate the successful telecom model and introduce Hoichoi Top Up cards to make it convenient for our customers to subscribe to Hoichoi. This offline payment mechanism is never heard of before in the OTT industry and will help us reach the masses in Tier II and Tier III cities.”

     

     

  • The anthem will be distributed on major platforms through hoichoi’s distribution channel

    Hoichoi’s new brand anthem celebrates life to its fullest

    By A Correspondent

     

    Hoichoi, a digital platform exclusively for Bengali content, has launched its brand anthem.

     

    The music video for the anthem has been directed by Tollywood director, Birsa Dasgupta and produced by SVF Entertainment. The tune has been composed by Indraadip Das Gupta and written by Prosen and Rajeev Chakraborty. Singers Ishan, Somlata and Prasmita have lent their voices to the anthem while Suyasha Sengupta, the lead singer of Indie Rock band Ganesh Talkies, has also been roped in as part of the video.

     

    Speaking about the hoichoi Anthem, Vishnu Mohta, Executive director – SVF and co-founder, Hoichoi said: “The message of the anthem is to bring people together through entertainment, which is also the mission of hoichoi, as a brand.”

     

     

  • Will cater to over 250 million Bengalis globally

    Bengali digital content platform ‘Hoichoi’ takes off

    By A Correspondent

     

    Entertainment company SVF announced the launch of Hoichoi, a digital content platform for Bengali entertainment.

     

    Said Vishnu Mohta, Co-Founder – Hoichoi and Executive Director – SVF: “Hoichoi is the ultimate destination for Bengali entertainment, with something on offer for every Bengali – young or old, movie buff or music lover, student or working professional. We wish to connect with all of them, worldwide, on Hoichoi.”

     

    Added Shrikant Mohta, Co-Founder – SVF & Hoichoi: “We have been entertaining audiences over the last 20 years as storytellers, creators and distributors of the best entertainment content across cinemas and television. With the world moving to mobile, we decided to diversify into digital content with Hoichoi and created exclusive content for the same. The creative freedom this space offers is unparalleled.”

  • The brand name Hoichoi, suggested by Rediffusion Y&R, means non-stop excitement

    SVF awards Hoichois creative mandate to Rediffusion – Y&R

    By A Correspondent

     

    SVF has announced the appointment of RediffusionY&R as the creative agency for its new OTT platform Hoichoi. As part of the creative mandate, Rediffwill create the brands visual identity and its advertising campaigns. The brand name Hoichoi, suggested by Rediffusion Y&R, means non-stop excitement.

     

    Hoichoi is an online platform for Bengali entertainment with over 500 movies, web originals and over 800 songs.

     

     

    Vishnu Mohta

    Said Vishnu Mohta, Co-Founder, Hoichoi: “We wanted an agency that will help our brand become a colloquial name in every Bengali household. The understanding of Bengali ethos that Rediffusion Y&R brings to the table is admirable, and we are sure we will see some exceptional award winning campaigns by them, in the months to come.”

     

     

     

    Nilanjan Dasgupta

    Added Nilanjan Dasgupta, EVP & Executive Creative Director, Rediffusion – Y&R: “We are delighted that the brand name suggested by us, the logo and campaign ideas presented, have all been appreciated by SVF. Having been privy to what Hoichoi aims to bring to the lovers of Bengali entertainment, we believe it will stay true to its name.