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Tag: Vishal Vyas

  • Highlights diverse products of wellness brand from TTK Healthcare

    Isobar campaign for Skore condoms

    By Our Staff

     

    Skore condoms has launched a new campaign to position itself as more than just a condoms brand, showcasing its widest range of pleasure product offerings.

     

    The ‘Get Naughtier’ campaign is conceptualised by Dentsu Isobar and comprises digital ad films as the primary medium of spreading the message and supported by digital activities, engagement building influencer activity, and branded content to drive the message over a period of six weeks.

     

    Speaking about the campaign Vishal Vyas, Head of Marketing, TTK Healthcare Ltd said: “We have consciously made an effort to create content that will resonate with young people. We wanted to communicate succinctly that we are more than a condom brand, offering interesting sexual wellness and pleasure products such as Vibrating rings, and Flavoured Lube variants, to Pheromone Activating Spray for men and Pleasure Gel for women. In a category that’s hard to advertise, stereotyped with sleaze and one that invites moral trolling, consumers are barely aware of the diverse offerings in addition to the large range of diverse condoms we have. This campaign deals with these smartly and tries to normalize experimentation and extended playtime for couples’ sans judgement or guilt.”

     

    Added Aalap Desai, National Creative Director, Isobar India: “The category, though creatively fertile, invariably invites a lot many restrictions and censor from mainline media. I am just thrilled that the client was willing to explore a digital only eco-space to market such never-before advertised products. Not only are the media touchpoints relevant to the consumers for whom the products are meant for, but also it’s one of those rare & truly integrated campaigns covering content, social media, performance, influencer marketing and OTT films via a singular narrative. In a way, the challenge thrown at us by the mainstream media only egged us to think naughtier!”

     

  • The brand has collaborated with digital creator and sex educator Leeza Mangaldas

    Isobar & TTK campaign for condom promotion

    By Our Staff

     

     

    View this post on Instagram

     

    A post shared by Leeza Mangaldas (@leezamangaldas)

    Skore Condoms from the house of TTK Healthcare has partnered with Isobar, the Dentsu India digital agency, to launch the ‘Cliteracy Drive’ – a fun educational campaign to spread awareness about women’s orgasm. The brand has collaborated with digital creator and sex educator Leeza Mangaldas to offer learnings through videos that educate consumers on the said subject.

     

    Sharing his perspective on the campaign, Vishal Vyas, AVP Marketing, TTK Healthcare, Consumer Products Division said: “Skore is a brand that believes in empowerment. And with a product like OH! Pleasure Gel in the Skore portfolio – specially made to intensify female pleasure, we owe it to the women fraternity to address this issue that has been prevalent for generations. After all, for a brand to be relevant, it needs to touch the right nerve.”

     

    Added Arjun Siva, DGM – Digital Marketing and eCommerce, Skore: “Skore has always believed that men and women should be equals when it comes to pleasure, and we have showcased this in our past communications as well. This campaign drives that conviction forward in a far more innovative and effective manner.”

     

    Sharing his views, Rahul Vengalil, Chief Business Officer, Isobar India said: “Isobar is all about innovation and experiences. To drive home a brand thought, we need to look beyond just doing a video – which is one-way communication, and rather do interactive things that are memorable. This is an experience-led transformation that the Isobar brand strongly stands for; and Skore is the perfect brand, and this was the perfect brief, to showcase it.”

     

  • Skore signs West Indies cricketers, Dwayne Bravo and Chris Gayle for brand initiatives

    West Indies duo ‘Skore’ as brand ambassadors

    By A Correspondent

     

    Skore condoms announced its strategic partnership with renowned West Indies cricketers, Dwayne Bravo and Chris Gayle. The cricketers will be the brand ambassadors for Skore and promote their product range. As a part of the association, the players will also re-create Bravo’s famous “Champion” song for the Indian audience.

     

    Skore, of TTK Protective Devices Ltd, is a part of Indian business conglomerate TTK Group. The association of cricketing champions Bravo and Gayle has been closely in line with the company’s young and Innovative brand imagery. In addition to the “Champion” song, the brand ambassadors will also be actively involved in brand promotions.

     

    Commenting on the association, Vishal Vyas, Head of Marketing, Skore Condoms said, “We are  thrilled by our latest association with Chris Gayle and Dwayne Bravo. This partnership launches our “Champion” line of products – an advanced range of condoms from the house of Skore, a brand that has well positioned itself as cool, naughty and fun-loving. The personalities of our ambassadors embody and re-enforce this. With their association, we now look at expanding our marketing efforts to cricket-loving youth.”

     

    Commenting on the partnership, West Indies Cricketer Dwayne Bravo said, “I’m very impressed with the image Skore has created for itself. Fun-loving yet responsible is a balance that is hard to achieve but one I firmly believe in.Everyone deserves to have some fun but it’s even more important to be responsible. That is what a real champion does. I’m excited to be able to encourage others to do just that by recreating Champion for Skore along with Chris.”

     

    “Skore has taken the condom market by storm in this country. Discussing safe sex practices still has certain stigmas associated with it in many countries. I hope this partnership can break stereotypes while also promoting the innovative offerings of the brand.” added celebrated cricketer, Chris Gayle.

     

    Skore’s association with renowned West Indies cricketers, Dwayne Bravo and Chris Gayle, began through a series of fun exchanges on Twitter, when Skore approached Bravo to re-create the Champion Song. Gaining rapid attention in Twitter in the hashtag #SKOREfeatDJBravo, the cricketer duo also invited women to shake a leg and send in their entries to feature in the song’s video.

     

    Women from across the country have been invited to share their unique dance moves on Twitter over the next two weeks. The videos will be deliberated upon, to select winners to feature in the Indian Champion video with Bravo and Gayle. The new video is expected to be released in September, 2016.