MxMIndia

Tag: Vishal Subharwal

  • Pratik Gandhi features in campaign films

    HDFC Life launches new campaign

    By Our Staff

     

    HDFC Life has launched a campaign #AdhuraNahiPuraInsurance to encourage individuals calculate their ideal life cover with the help of the Human Life Value Calculator (HLV) in collaboration with their financial and life goals. The campaign comprises a series of three films featuring actor Pratik Gandhi.

     

    Speaking on the campaign, Vishal Subharwal, Head – Marketing, Digital Business, and E-commerce, HDFC Life said: “India has a large population that is either uninsured or underinsured, leading to a high protection gap. With an increase in the young working population there is a greater need for life insurance to secure the breadwinner in the family. Further, the pandemic has enhanced the need for a financial safety net. Human Life Value calculation should ideally be the first step while purchasing life insurance. It ensures that the cover is adequate and fulfils the purpose of the policy. Through this campaign, we aim to create greater awareness of the need for adequate life insurance cover. The films are short, simple, and convey the message effectively. We hope to reach out to a larger audience and enable them to secure their future financially.”

     

  • The film 'BounceBack Batch' highlights the importance of financial planning

    HDFC Life unveils latest brand campaign

    By Our Staff

     

    HDFC Life has launched a new brand film ‘BounceBack Batch’. The emphasis is to drive positivity and empower individuals to consider living their lives with financial security that resonates with brand’s motto ‘Sar Utha Ke Jiyo’.

     

    Speaking about the brand campaign, Vishal Subharwal, Head – Marketing, Digital Business, and E-commerce, HDFC Life, said: “The last two years have been difficult for everyone. This phase has been especially challenging for students as they have lost out on classroom learning, interpersonal skill-building and some of the best days of their lives.”

     

    Added Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett: “One of the biggest setbacks of the pandemic was the shutdown of educational institutions. The batch of 2022 is often referred to as the ‘COVID batch’, having had to complete their studies under lockdown. There is often a question whether these students are at par with the others who completed their school years offline. Our film takes the audiences on an emotional journey of the turmoil that these champions had to go through and the resilience they have shown in the face of the worst adversity humankind has ever seen. They have persevered and bounced back stronger from this challenge.”

     

  • #ClickKaroInsurekaro highlights ease of buying life insurance online

    HDFC Life campaigns for insurance for different life stages

    By Our Staff

     

    HDFC Life in its latest consumer awareness campaign emphasizes on the ease of purchasing life insurance online and its varied offerings for different life stages. The campaign was ideated by creative agency partner Logicserve Digital.

     

    Speaking on the campaign, Vishal Subharwal – Head-Marketing, Digital Business & E-commerce, HDFC Life said: “Over the last one year consumers have been purchasing most products online. However, the idea of purchasing life insurance online is yet to become popular. It has been our endeavour to convey the benefits of buying life insurance online. There is a wide range of life insurance products that are designed to meet the life stage needs of every individual. These can be purchased via the digital platform in a convenient manner. We hope to be able to drive this message through our latest campaign.”

     

    Added Manesh Swamy, Vice President – Creative, Social, PR & Marcom at Logicserve Digital: “After the success of the Buy Online campaign, we wanted to move the consumer from interest to intent via deep-diving more on the plans and the features of the products. Last time the stories revolved around the lockdown phase this time we planned it around the Festive season and unlock phase.”

     

     

  • The campaign has been ideated by creative agency partner Logicserve Digital

    HDFC Life unveils latest digital campaign

    By Our Staff

     

    HDFC Life has released six films for the #ClickKaroInsureKaro campaign that focus on different life stages of an individual.

     

    Speaking on the campaign, Vishal Subharwal – Head-Marketing, Digital Business & E-commerce, HDFC Life said: “Over the last one year consumers have been purchasing most products online. However, the idea of purchasing life insurance online is yet to become popular. It has been our endeavor to convey the benefits of buying life insurance online. There is a wide range of life insurance products that are designed to meet the life stage needs of every individual. These can be purchased via the digital platform in a convenient manner. We hope to be able to drive this message through our latest campaign.”

     

    The campaign was ideated by creative agency partner Logicserve Digital. Providing further insight about the campaign, Manesh Swamy, Vice President – Creative, Social, PR & Marcom at Logicserve Digital, said: “After the success of the Buy Online campaign, we wanted to move the consumer from interest to intent via deep-diving more on the plans and the features of the products. Last time the stories revolved around the lockdown phase this time we planned it around the Festive season and unlock phase.”

  • Aims to create meaningful content to inspire audiences to plan their finances for achieving personal goals

    HDFC Life launches Season 2 of ‘Behind the Journey’

    By A Correspondent

     

    HDFC Life has announced the launch of the second season of its digital campaign ‘Behind the Journey’, in partnership with artist and event management major Only Much Louder (OML).

     

    Said Vishal Subharwal, EVP-Ecommerce & Digital Marketing: “With Season 2 of ‘Behind the Journey’, we continue our endeavour of bringing about a shift in the mindset of the audience towards long term savings and investment products offered along with life insurance.  We have partnered with popular role-models who talk about their own financial struggles and how they have achieved financial freedom through grit and discipline. We believe these stories will resonate well with the audience and help them overcome barriers towards goal-based and disciplined investments as a vehicle for achieving financial independence.”

     

    Added Gunjan Arya, CEO, OML: “Social media has created an unrealistic standard for our generation. However great a job someone is doing, they probably still pick and choose what to present online. We are now striving to live a picture perfect life, which of course, does not exist. This is a basic insight that HDFC Life connected with – and so did the fans that came to know the sacrifices and struggles of their favourite artists, who otherwise are associated with glamour and fame. The series highlights the importance financial planning in any career and the lessons therein for all of us. The success of the first season of ‘Behind the Journey’ for HDFC Life gave us the opportunity to showcase bigger artists across domains and disciplines in its sophomore year, and we’re looking forward to taking the association further for fans and consumers alike.”

  • Application of Machine Learning has led to a noticeable increase in ROI

    HDFC Life collaborates with Google to maximise campaign results

    By A Correspondent

     

    HDFC Life has announced a tie-up with Google to restructure HDFC Life’s campaigns thereby making them run better with automation. HDFC Life said that this effort has worked well and generated positive results.

     

    Through this collaboration, HDFC Life, along with its agency partner, iProspect, has been able to leverage machine learning built into Google Ads to target potential customers with relevant ads through fewer search marketing campaigns and targeting groups.

     

    Speaking about the collaboration, Vishal Subharwal, EVP e-commerce and Digital Marketing, HDFC Life, said: “Technology is the way ahead for life insurance. We have a very clear focus when it comes to reaching out to consumers. We have always believed that our investments in technology will yield results. Keeping this in mind, we have collaborated with industry leaders who have enabled us to achieve our goals. This joint engagement with Google and iProspect has yielded superior results in terms of increase in ROI and decrease the lead costs. This is in line with our continuous endeavour to enhance our reach and offer financial security to more individuals.”

     

    Speaking about the effort, Vikas Agnihotri, Country Director, Google India, said “With the evolution of technology, brands today are able to optimise their campaigns and get better results and higher return on investments through machine learning. Working closely with HDFC Life Insurance and their agency, our teams were able to simplify the Search Marketing campaigns using automation. Thanks to automation the volume of target groups (i.e. ad groups) reduced by 500X and the teams are now focusing their time on creative experimentation and building further on this success.”

  • As part of the new mandate, the assignment will involve using Columbus India’s expertise in the digital ecosystem

    Columbus Iwins search duties of HDFC Life

    By A Correspondent

     

    Columbus India has been appointed as the search agency for HDFC Life Insurance. The account was won following a multi-agency pitch and will be handled out of the agency’s Mumbai office.

     

    Commenting on the win, Vishal Subharwal, EVP – ecommerce & Digital Marketing, HDFC Life Insurance said: “We are happy to partner with Columbus for both our SEO and SEM accounts. We look forward to working with their team of experts to fortify our market leading position and help grow our revenues at optimal cost in a highly competitive, online market place.”

     

    Added Anurag Gupta, CEO, Columbus India: “It’s an absolute privilege to have won the SEM & SEO directive for a leading brand like HDFC Life Insurance. With this engagement, we will try to ensure that HDFC Life gets the best of Columbus India’s digital solutions and expertise, enabling them to increase their customer base and stay ahead of the competition.”