MxMIndia

Tag: Vishal Sinha

  • To lead Strategy Team for Ads business for both ShareChat & Moj

    ShareChat appoints Vishal Sinha as Ads Strategy Head

    By Our Staff

     

    ShareChat, social media platform, owned by Bangalore-based Mohalla Tech Pvt Ltd, appoints Vishal Sinha as the Director of Ads Strategy. In the new role, Sinha will spearhead growth pillars for brand, content and lead performance marketing for both ShareChat and Moj, through direct and agency business.

     

    Welcoming Sinha, Udit Sharma, Chief Revenue Officer, ShareChat & Moj, said: “We are thrilled to have Vishal on board. Vishal with his extensive experience brings a strong set of skill sets across different verticals and will add immense value to our team. In the past few years, we have scaled advertising solutions with our unique offerings that have helped businesses drive growth and form strong connections with communities. We are sure his expertise will help scale business strategy for the holistic growth of our organization.”

     

  • JITB's mandate includes buying digital media space for the experiential travel company

    Jack in the Box Worldwide bags digital account of TUI India

    By A Correspondent

     

    Leading leisure travel company, TUI India has awarded its digital communications duties to Jack in the Box Worldwide.

     

    National Business Head and Executive Vice President of Jack in the Box Worldwide, Abhishek Razdan said, “​TUI plans to intensify its India reach manifold in the months to come, for which detailed ground-work has already commenced. Travelers of today are curious globalists who seek experiences online, so our strategy will tilt heavily towards digital platforms. We will help TUI establish connect with the audience through our quality content approach, transforming the brand into a publisher. In fact, we’re already on track towards the first digital video campaign in October for their upcoming content platform.”

     

    Jack in the Box will also undertake media buying in the digital space as part of the mandate.

     

    Chief Operating Officer of TUI India, Vishal Sinha said, “The travel industry relies heavily on word-of-mouth and recommendations and we believe our digital platforms will be the key to deliver this. Customers are moving to the digital channels to research, get inspired, share their excitement pre-travel and finally post their experience on return. TUI India’s key focus in 2015-16 is to increase its distribution channels and make quality travel more accessible – having a robust digital presence is the key pillar for TUI to become India’s leading travel company. With Jack in the box Worldwide, we are confident of creating an active community of travelers or ‘TUIrists’ who will help other travelers seek and share travel ideas.”