LS Digital, the digital marketing transformation company, has appointed Vishal Sharma as its new Deputy Vice President (DVP) of Media Buying and Trading. His expertise will be instrumental in enhancing the Media Buying division at LS Digital.Sharma will be responsible for the growth of Non-Biddable Media; branding and performance partnership solutions, building trading strength and brand planning for brand subscribing to media services and help build trust in the minds of the clients.
Commenting on the appointment, Maanesh Vasudeo of the leadership team at LS Digital said: “At LS Digital, we recognize the ever-evolving landscape of media buying and the transformative impact it can have on businesses across industries. As we propel towards a landscape of digital marketing transformation (DMT), omnichannel presence and consistency, it is essential for us to continually integrate media and marketing practices to offer tailored solutions to our partners.”
This is Sharma’s second stint at LS Digital, Vasudeo added, “Vishal in his earlier role at LS Digital was responsible for pre-sales, media planning and execution. In these years, I have seen Vishal grow as a professional and his strength in media buying will further help LS Digital’s ambitious global growth plans.”