MxMIndia

Tag: Vishal Jacob

  • Initiates Cookie Dependency Audit for its clients

    Wavemaker develops audit to navigate cookie-less world

    By Our Staff

     

    Wavemaker has developed an indepth audit which will prepare clients to plan better in the new-age marketing landscape. The audit will assess risk areas, dependency on currently deployed solutions, and where the brand can pivot or redesign its marketing strategies to best mitigate the impact of cookie removal.

     

    Talking about the audit, Ajay Gupte, CEO – South Asia, Wavemaker said: “We have always believed in crafting solutions which help brands better connect with their consumers. We see this as an opportunity to rebuild consumer journeys with trust and creativity and we are already on our way. I am sure we will soon be able to advice our clients on more provoking and innovative solutions.”

     

    Added Vishal Jacob, Chief Digital Officer, Wavemaker India: “The 3PC Dependency Audit is the need of the hour. With increase in fragmentation of audience segments, rising demand for data privacy, navigating in a Cookie-less World is going to be extremely challenging for advertisers and marketers. With this audit, we aim to provide first mover advantage to our clients by providing unique consumer perspectives and solutions to chart out their growth plans.”

     

  • Kumar, Sodhi and Jacob will report into Gupte in their new roles

    Kishan Kumar, Premjeet Sodhi, Vishal Jacob & Sandeep Pandey get new roles at Wavemaker

    By A Correspondent

     

    Wavemaker India has announced changes in the executive leadership roles. Kishan Kumar MS is elevated and has taken on a larger role as Chief Growth Officer, Wavemaker India.  Along with his new mandate, Kumar continues to lead Wavemaker South businesses across Bengaluru, Chennai, Kerala and Hyderabad.

     

    Premjeet Sodhi transitions into Chief Strategy Officer, Wavemaker India from his earlier profile of Chief Growth Officer. Sodhi joined Wavemaker in April this year after a 2-year stint with Mindshare Fulcrum as agency head.

     

    Vishal Jacob returns to Wavemaker India as Chief Digital Officer after close to two years with GroupM as Principal Consultant – Change Planning & Transformation.

     

    Meanwhile, Sandeep Pandey, who leads product and strategy has been elevated as Global Head of Analytics where he will be driving Wavemaker’s global practice on analytics.

     

    Commenting on these changes, Ajay Gupte, CEO – South Asia, Wavemaker said: “This has been an extraordinary year that has challenged us in many ways. These changes are designed to enhance our position and enable us to drive continuous growth for our clients, teams and other stakeholders. I am excited about these changes and look forward to create some positive disruptions in the near future”.

     

    Kumar, Sodhi and Jacob will report into Gupte in their new roles.

     

     

  • Aims to promote urban denim culture by refreshing forgotten entities of city life through creativity, innovation and a sense of purpose

    Maxus Digital conceptualises #RefreshTheCity campaign

    By A Correspondent

     

    Maxus has created a refreshing campaign for Lee to pave a path of change in tumultous urban life. #RefreshTheCity was conceptualised to promote urban denim culture by refreshing forgotten entities of city life through creativity, innovation and a sense of purpose for LEE’s latest innovation – Jade Fusion Denims.

     

    The brand has been known to come up with remarkable products that take into account the evolving urban consumer lifestyle and create campaigns that take the philosophy of ‘innovations with a visible impact’ on ground. Stemming from the fact that we belong to a generation of the ‘curious’, Maxus re-imagined the global campaign in the Indian context that encompassed creativity, sense of purpose and helped reinvent and redefine Urban lifestyle.

     

    The campaign submissions in India has overtaken all other participating countries (Hong Kong, Vietnam, Taiwan, Philipines, Indonesia, Malaysia and Thailand) with 552 video/image entries and 503 text entries in just over a month from across the brand’s social media platforms and the campaign website.

     

    Leading by example, the brand endorsed three innovative ideas to give this noteworthy global campaign a head start. Bookniture, Bike the Moment and Denimite are three concepts the brand introduced as it invited suggestions from each city. From recycling porcelain mugs and plastic bottles to growing plants and painting city walls, talking with the less-privileged over a cup of lemonade or a meal to refurbishing old municipal garbage cans to make them more inviting – Indian citizens have come forth with wonderful ideas that each revive the city in baby steps. One tweet from a participant concerning a road repair, was addressed to a local government official, with Lee tagged in it. The official took prompt steps to resolve the issue. In times when every simple solution counts, LEE India’s campaign is an outstanding step toward paving a path of change in the tumultuous urban life.

     

    “How do we fuse energy, creativity and actual change with the current generation to do something tangible! Armed with this question by LEE, we were clear we needed to think unconventionally yet engage effectively. For this very purpose, we created #RefreshTheCity and married the idea of powerful storytelling. The campaign results have been encouraging and we are extremely pleased with the way this has set benchmarks. Hope this only grows from strength to strength,” said Vishal Jacob- National Director, Maxus Digital.

     

    “We are overwhelmed by the number and quality of responses we have received. Not only are these suggestions, most of the participants are already practicing and implementing what they have shared. To have been able to create a platform where such great thoughts for reform find common place is what we truly aimed for,” said Vipul Mathur, Marketing Head at Lee India.

     

  • Vivek joins Maxus from Cheil India, where he managed the media operations for multiple clients

    Maxus appoints Vivek Ballabh as GM-Digital, Maxus

    By A Correspondent

     

    Marketing communications consultancy Maxus announced the appointment of Vivek Ballabh as the General Manager – Maxus Digital for North India.

     

    Vivek joins Maxus from Cheil India, where he managed the media operations for multiple clients. Vivek brings with him extensive experience in digital marketing and branding which enables a significant understanding in planning/executing various integrated digital campaigns. In a career spanning 14+ years, Vivek has worked with leading agencies/companies – these being Cheil India, Monster.com, Webchutney, Digitas & Razorfish etc.

     

    Vivek started his career with the online marketing domain with Careercommunity.com which launched India’s first online job portal- Winjobs.com. He has spent two years at Monster.com as a Brand Manager where he handled marketing operations for South East Asian markets. With over five years spent at Digitas & Razorfish, Vivek launched the digital media practice and also setup a SEM centric off-shore centre of 120 people, catering to the group’s business needs worldwide.

     

    Commenting on the appointment, Vishal Jacob- National Director, Maxus said, “Vivek brings invaluable experience in digital marketing.  He  brings the right mix of talent, experience and enthusiasm we seek to inject into our talent pool and will help the Maxus team in Delhi  take a leap forward. The mandate for Vivek is to consolidate and grow the North operations which I’m sure he will do a fabulous job of and successfully achieve all milestones.”

     

    Elaborating on his new role Vivek Ballabh- General Manager – Maxus Digital, North India said, “I believe the digital revolution has just taken off in this market and the times ahead will be more exciting than ever. Brands have evolved in their digital thinking and Maxus is strongly poised to deliver cutting edge digital innovations, leading to more meaningful brand and consumer connections. I look forward to working closely with the super talented and energetic team that exists within the agency.”

     

  • Suraj will play a dual role of leading the digital business for south and improving the product for all our non-paid digital media services

    Maxus appoints Suraj Nambiar as GM, Maxus Digital

    By A Correspondent

     

    Suraj Nambiar

    Global marketing communications consultancy Maxus has further strengthened its top management by appointing Suraj Nambiar as General Manager, Maxus Digital, South. Suraj will play a dual role of leading the digital business for south and improving the product for all our non-paid digital media services (creative, social, native, and influencer).

     

    Maxus South has been growing rapidly and handles some of the most prestigious clients of the region. Suraj Nambiar will report in to Vishal Jacob- National Director, Digital, Maxus. With Suraj coming on board, Maxus has consolidated the senior management strength in the South.

     

    Commenting on the new appointment, Vishal Jacob- National Director, Digital, Maxus said, “We have been looking to strengthen our digital presence in the south market and we seem to have found the right person to do so. Suraj moreover, has an impressive track record of working on some of India’s most loved brands. We are very excited to have Suraj join us and take our digital services to the next level”

     

    Suraj Nambiar has 15 years of experience in digital that spans across creative, media, social and mobile platforms and is seasoned in his domain. He was previously associated with Interactive Avenues, Mindshare, MEC, The Big idea (Dubai) and Quasar where his main responsibilities were creating digital strategy, leading teams across offices, winning new business and managing the P&L for the division.

     

  • Once a user logins to the website and signs in via Facebook or email, all the images of the person and their partner are collated together to create a video montage

    Maxus unveils unique campaign for Platinum Guild India

    By A Correspondent

     

    Global communications consultancy firm Maxus in collaboration with Platinum Guild India has created an exclusive microsite – www.oureverlastinglove.in wherein couples can create a personalized video of the special moments of togetherness that make their journey extraordinary.

     

    Couples around the world like to share manifestations of their journey together on various social media platforms. On the basis of this understanding and building on this innate desire, Maxus presents couples with a platform where they can curate their most rejoiced memories and bring to life their special moments.

     

    “Our social timelines have become a destination that stores a lot of our memories. We found an innovative way of allowing people to use the content on their timeline to express their feelings to their partner and loved ones. Our Everlasting Love, is a way for everyone to look back on their special memories and celebrate their Platinum Day of Love, through a heartfelt visual representation of their unique love story,” said Vishal Jacob, National Director – Digital, Maxus India.

     

    Speaking about the initiative Vaishali Banerjee, Managing Director, Platinum Guild India said, “Today Platinum is an expression of love, intimacy and commitment between young couples.  Platinum Day of Love is about discovering true love and celebrating it with precious platinum. Building on the back of this campaign we wanted to give young couples the opportunity to celebrate not just their Platinum Day of Love but their entire journey of togetherness through a video. We feel social media is a perfect platform to interact with couples and their friends and encourage them to share their stories of everlasting love”.

     

    Once a user logins to the website and signs in via Facebook or email, all the images of the person and their partner are collated together to create a video montage. A feature to upload additional images is also available. Each of these videos can be shared on Facebook and Twitter and can be viewed by their friends and loved ones.