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Tag: Vishal Gurnani

  • The success of the existing leagues in India has convinced the founders of the PWL that the league will be immensely successful in the years to come

    Dabur, Thums Up to be sponsors of the Pro-Wrestling League

    By Arka Bhattacharya

     

    After the successes of the IPL, the ISL and the Pro-Kabaddi League, corporates have queued up to become sponsors of the brand-new Pro-Wrestling League, scheduled to start on December 10.

     

    Kartik Sharma

    Kartikeya Sharma, CMD, Pro-Sportify Ltd, which started the PWL, says that they have four main sponsors for this year. The title sponsorship has been picked up Dabur Chawanprash while Thums Up is the ‘Powered By’ Sponsor. Other sponsors associated with the league this year are Jaguar Lighting and Dabur Red Toothpaste. The cumulative amount of sponsorship that has poured in is estimated to be around Rs 22 crore.

     

    Says Sharma, “When one of the largest brands, Coke has sponsored you, you know it is going to be big. Year-on-year, we’re looking increase the marketing spend and we’ll change the way brands derive ROI from sporting properties and the way they want to get value out of sports.”

     

    The success of the existing leagues in India has convinced the founders of the PWL that the league will be immensely successful in the years to come. Sharma said that the sponsorship for season 2 is already being planned and is estimated to show an 81% increase to Rs 40 crore.

     

    The net marketing spend for the league is upwards of Rs. 20 crore. Vishal Gurnani, Director, Pro-Sportify says that almost 70% of this budget has been poured into television media, and the rest mainly into radio, print and outdoor campaigns. Gurnani says that they have about 600,000 seconds of inventory footage for the promotion of the league and massive outdoor campaigns have been undertaken in Bombay, Delhi, Gurgaon, Ludhiana.

     

    When asked if the league would expand next year, Gurnani replied in the affirmative. He said, “The PWL might add two franchises next year. A lot of cities and a lot of corporates have shown interest this year, but due to logistical challenges, we decided to restrict the number of teams to six. We are looking ahead to next year, where we are expanding this to eight teams with the most likely cities being Ahmedabad and Hyderabad.”

     

    Pro-Sportify are also looking at introducing merchandising post the league’s completion. Gurnani said, “We’ll looking at building up the brand during the league and selling our merchandising at online platforms and airports afterwards. We’re coming up with interesting and quirky merchandising with lines like ‘Real Men deal with it on the mat’ and ‘Asli Mard Akhade Waala Baaki Sab Chauhare mein’.”

     

    The other partners of the league include the hospitality partner – Picadilly hotels, Radio partner – Big FM, Outdoor partner – Bright Outdoor and Ticketing partner – BookmyShow.

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • Pro Wrestling League will be played from December 10 to 27, 2015 across six cities

    MSM acquires broadcast rights of Pro Wrestling League

    By A Correspondent

     

    ProSportify, the organizers & promoters of the first edition of the Pro Wrestling League in association with Wrestling Federation of India have got into a deal with MSM Pvt Ltd. (Multi Screen Media) and announced them as the official broadcast partners for the league in over 60 countries.

     

    Pro Wrestling League will be played from December 10 to 27, 2015 across six cities. The prestigious competition with 18 matches will be available live throughout, across a bouquet of broadcast platforms. In the Indian subcontinent, Pro Wrestling League Season 1 will be broadcast on Sony Max, Sony Six and Sony Pal with promotional support from the entire Sony Network.

     

    Speaking about the association, Kartikeya Sharma, CMD, ProSportify said, “MSM has an outstanding reputation as a sports broadcaster and has played an integral role in promoting and growing the sport events in the country. We look forward to this relationship and the widest possible reach ever for the Pro Wrestling League.”

     

    Commenting on the agreement, Vishal Gurnani, Director, ProSportify said, “ProSportify is delighted to have reached such a significant agreement with MSM and we are looking forward to working together to offer wrestling fans across India an extensive coverage of the tournament. MSM is an experienced partner in the broadcasting of major international sports events and their expertise will help this league gain the right platform in promoting the sport in India.”

     

    The partnershipis valid for the next five years wherein MSM use its production, packaging and presentation expertise to hone and preserve viewer interest in the sport. For MSM, this is the first opportunity to live telecast a combat sport. Till now, MSM’s sports rights portfolio in India includes the Indian Premier League cricket tournament, top European football leagues and the NBA, the basketball league in the US.

     

  • The strategic alliance will see ITV parking its non-news channels with Trilogic and will see the launch of a multi genre entertainment broadcasting network

    Trilogic Digital Media and ITV News Network announce strategic alliance

    By A Correspondent

     

    Trilogic Digital Media Limited (TDML), which is India’s fastest growing broadcast management & audio visual content syndication company, announced its collaboration with ITV Network, India’s premier news broadcasting network. The strategic alliance will see ITV parking its non-news channels with Trilogic and will see the launch of a multi genre entertainment broadcasting network. The first offering from this stable is ‘INSIGHT’, which is positioned as the world’s first 4k channel which is all set to revolutionize TV viewing in India.

     

    Founded by media entrepreneurs Kamlesh Bhanushali and Vishal Gurnani in 2010, TDML has rapidly emerged to be India’s foremost Broadcast Management Company that includes end to end outsourced solutions including Programming, Ad Sales, Marketing and Distribution. The company currently runs 3 entertainment channels including Sahara One, FILMY and FTV.

     

    ‘INSIGHT’, is a global factual entertainment channel that will take its viewers on an adventurous journey to explore and interact with stories like never before. It is the first UHD channel from TV Entertainment Reality Network (TERN), based in The Netherlands, offering 24-hours of non-stop featured entertainment including drama, natural history, science, technology, adventure, sports, wildlife and survival. Aimed at the millennial audience, the channel will showcase completely original programming in the form of innovative documentaries, accessible reality series and cutting-edge factual infotainment.

     

    On the occasion Kamlesh Bhanushali, Chairman of TDML said, “We are excited to embark this new journey with ITV and we look forward to creating history in the world of entertainment broadcasting.”

     

    Commenting on the announcement, Kartikeya Sharma, Chairman and MD, ITV Network said, “We are excited about joining hands with Trilogic Digital Media Limited(TDML). Together the combined forces of ITV & TDML shall usher in a new era of entertainment broadcasting in India. We are proud to launch ‘INSIGHT’ in India to provide our audience with an experience of the next generation television viewing.”

     

    Vishal Gurnani, Managing Director of TDML stated, “We look forward to working closely with ITV and to jointly create India’s fastest growing entertainment broadcast network. We shall be launching 4 channels over the next 12 months which include PHULWAA – India’s first Bhojpuri GEC, a soon to be announced interactive Travel Channel and many other varied entertainment channels.”