MxMIndia

Tag: Vishal Chinchankar

  • Will handle entire media gambit for the carpet store including TV, Print, Radio, OOH

    Madison Media wins Obeetee mandate

    By Our Srtaff

     

    Madison Media has been appointed as the Media AOR for online carpet store, Obeetee. The agency will handle the entire media gambit for the client including TV, Print, Radio, OOH, Digital and Cinema. The account will be handled by Madison Media Alpha based out of Mumbai.

     

    Said Angelique Dhama, Chief Executive Officer, Obeetee: “I feel carpets as a category is not so well established in India. At Obeetee, our aim is to become synonymous with the category itself. With our 100 year old legacy and top notch products, we are confident of being an integral part of Indian homes in the days to come. I am very pleased to have Madison Media, backing our aspirations and walking the path to success with us.”

     

    Added Vishal Chinchankar, CEO, Madison Digital & Madison Media Alpha: “Carpet/Rugs category intent has gone up 120% due to the pandemic as people are spending more time at home. This is the right time for Obeetee to make a consumer buying journey seamless across online/offline touchpoints. We are confident that out digital first & outcome driven omni-channel approach will help Obeetee surpass industry growth.”

     

  • To handle media planning, social media and creative development

    Madison Digital wins the AVoD mandate of Zee5

    By Our Staff

     

    Madison Digital, a unit of Madison World, has recently won the advertising-based Video on Demand mandate for Zee5. The agency will handle media planning, social media and creative development for Zee5’s B2B marketing function.

     

    Says Vishal Chinchankar, CEO, Madison Digital & Madison Media Ultra: “Zee5 has seen a tremendous amount of growth over the last few years. The brand has been coming up with impressive originals suited for the Indian market. We are extremely happy to partner with Zee5 in growing the AVoD business  for the platform.”

     

  • They are now both Vice Presidents

    Madison Digital elevates Chintan Soni & Kosal Malladi

    By Our Staff

     

    Chintan Soni
    Chintan Soni
    Kosal Malladi
    Kosal Malladi

    Madison Digital has just announced the promotions of Chintan Soni and Kosal Malladi to Vice Presidents. Both, notes a communique, have played an instrumental role in the growth and success of Madison Digital since joining the organisation in 2013 and 2018 respectively.

     

    Said Vishal Chinchankar, CEO, Madison Digital, “Chintan and Kosal have been a great asset to the Madison Digital team, with the same vision of growing the vertical and taking business to greater heights. Year on year, they have been delivering exceptional results and we couldn’t be happier to give them the much-needed promotion they deserve!”

     

  • Joins as Associated Vice President, Bengaluru

    Madison Digital appoints Tushar Ghagwe

    By Our Staff

    Tushar Ghagwe
    Tushar Ghagwe

    Madison Digital has appointed Tushar Ghagwe as Associate Vice President. He will head the agency’s Bengaluru operations and will be reporting to Dinesh Rathod, CEO, Madison Media Omega, and Vishal Chinchankar, Chief Digital Officer, Madison Digital.

    Said Chinchankar: “Glad to have Tushar with his astute and proven experience in digital marketing in Madison Digital. Over the last two years, Madison Digital has clearly emerged as one of the leading full service digital agencies. With Tushar joining us, it only strengthens our position in digital services. We are looking at reaching even greater heights.”

     

     

  • The account was won in a multi-agency pitch

    Madison Digital wins digital SEO mandate for Indira IVF

    By A Correspondent

     

    Nitiz Murdia

    Madison Digital has announced that it has won the SEO mandate for fertility clinics chain Indira IVF. The account was won in a multi-agency pitch and the agency will handle all SEO-related work for Indira IVF.

     

    Said Nitiz Murdia, Director-Indira IVF: “Infertile couples looking for fertility treatments these days are selecting digital means to research and reach the doctor via tele-consultation. We are happy to partner with Madison Digital to strengthen Indira IVF’s online presence.”

     

    Vishal Chinchankar

    Added Vishal Chinchankar, Chief Digital Officer, Madison Digital: “Another great win during the lockdown. We’re happy to partner with Indira IVF and look forward to a great journey ahead.”

     

     

  • The mandate was awarded the account in a multi-agency pitch

    Madison Digital to manage social for ETS’s TOEFL iBT Test

    By A Correspondent

     

    Madison Digital, a unit of Madison Media, has announced that it has won the digital contract with ETS for the TOEFL iBT brand, including the TOEFL iBT at home edition. Madison Digital was awarded the account in a multi-agency.

     

    Said Srikant Gopal, Executive Director of ETS’s TOEFL program: “We look forward to working with Madison Digital to provide test takers in India with important information about the many convenient ways to take TOEFL iBT tests. Madison Digital will help us to expand opportunities for test takers to ensure that they can continue their educational and professional journeys during these challenging times and beyond.”

     

    Says Vishal Chinchankar, Chief Digital Officer, Madison Digital: “TOEFL iBT provides a distinct advantage for test takers to stand out in confidence to admission officers. We’re glad to work with ETS and the TOEFL iBT brand to help test takers unlock their full potential.”

     

     

  • Madison Media has been handling the Media AOR for all Pidilite brands since 2011

    Madison Media to manage digital mandate for Dr. Fixit

    By A Correspondent

     

    Madison Media Digital has announced that it will handle the digital performance mandate for Dr. Fixit’s brand in addition to the already allocated media mandate of Pidilite. The agency recently won the performance business of Dr. Fixit in a multi-agency pitch. Madison Media has been handling the Media AOR for all Pidilite brands since 2011.

     

    Said Vivek Sharma, Chief Marketing Officer, Pidilite Industries: “Pidilite delivers path-breaking work year after year with its agencies that understand our business and behave like partners. The commitment demonstrated by Madison towards Pidilite since 2011 made it easier for us to decide once they showcased their digital performance expertise.”

     

    Added Vishal Chinchankar, Chief Digital Officer, Madison Media: “We’re extremely excited that Pidilite has consolidated their digital media and performance mandate with us. We are confident that our data- driven approach will bring greater outcomes at scale. It’s indeed a great way to start the year.”

     

     

  • Madison won the business in a multi-agency pitch and will handle the entire digital mandate for both brands including social media

    Madison Digital wins digital mandate for Marvel Tea

    By A Correspondent

     

    Madison Digital has announced that it has been appointed the digital agency for Marvel Tea in Delhi. Madison won the business in a multi-agency pitch and will handle the entire digital mandate for both brands including social media.

     

    Said Nitin Jain, Director (Operations), Marvel Group: “The appreciation of our products and services has always been a stimulus to keep innovating and moving forward by providing best of quality and value for money to our buyers. We are in an exciting phase right now where we would like to keep our customers informed on every step in the brand. We are confident that the collaboration with Madison Media would help the brand grow to the next level in the digital space”.

     

    Added Vishal Chinchankar, Chief Digital Officer, Madison Media:“Marvel Tea is one of the top brands in beverage category and we are absolutely thrilled that Marvel Tea has chosen us to be their digital partner. With our team expertise and capabilities in CPG category, we hope to do exciting and innovative work that will help Marvel Tea strengthen its brand and business in the coming years”.

     

     

  • Gaurang will report to Vishal Chinchankar, Chief Digital Officer and will be based in Mumbai

    Gaurang Menon joins Madison Digital as NCD

    By A Correspondent

     

    Madison Digital has announced the appointment of Gaurang Menon as National Creative Director. He will report to Vishal Chinchankar, Chief Digital Officer and will be based in Mumbai.

     

    Menon has worked across agencies such as iContract, Quasar, Leo Burnett, BC Webwise and  Mediaturf and has worked on a wide range of brands such as Kellogs, Sunsilk GangofGirls, Jet Airways, Cleartrip, Microsoft, Reliance Communications, Honda Motors, Nestle, Twinings, Dettol, Durex, UTI MF, HSBC, Garnier India, Kissan, Pureit, etc.

     

    Said Chinchankar on the appointment: “We are very happy to have Gaurang on board. Our aim is to be a significant player in the Creative Tech and Content ecosystem of India. His experience in the area of content and smart creative tech solutions will add to our existing proficiency in media performance and we will be able to offer holistic solutions to our clients. I am confident that Gaurang, with his experience and expertise, will help us take this ambition forward.”