MxMIndia

Tag: Vishal Ahluwalia

  • The TVC has been released in eight languages across India and created by QED Films

    Grey India unveils latest campaign for Britannia cake

    By A Correspondent

     

    Grey Bangalore has launched a new TVC for Britannia Cakes which plays upon the brandÂ’s love for fun. The commercial tells the story of a youngster who is bored at home and discovers how to beat his boredom with his pack of Britannia cake.

     

    Talking about the creative exercise, Gautam Bhasin, Senior Creative Director, Grey Bangalore said: “The brief was to show how one can have fun with a sticky toy that comes free with a Britannia Cake. So, we got a kid to experiment that on his grandfather who ends up dancing like the toy itself”

     

    Added Vishal Ahluwalia, Senior Vice President and Branch Head, Grey Bangalore: “We thank our friends and partners at Britannia for being bold enough to go with a mother of all prank script. It was pure joy to watch Dadu add magic to the dancing daddu! This film took us to our childhood, wanting to prank everyone out and we hope the kids can have fun eating the cake and pranking with their favorite Sticky toy”The TVC has been released in eight languages and created by QED Films.

     

     

  • The commercial has been created in eight languages by Kaushik Sarkar from Apostrophe Films

    Pause the morning chaos, says Grey in new ad for Britannia Toastea

    By A Correspondent

     

    Grey India has launched a new campaign to promote the launch of Britannia Rusks, now known as Britannia Toastea. The commercial brings actors Neena Gupta and Konkona Sen Sharma who present the effectiveness of the new Britannia Toastea and announces rebranding of Britannia Rusk to Britannia Toastea.

     

    Talking about the creative journey of the ad, Gautam Bhasin, Senior Creative Director, Grey Bangalore said: “The challenge was to take the entertainment quotient one notch up while retaining the premise of morning hunger. So, we gave it a quirky twist with the rap song. It worked well for us because the chaos and the fun played out well with this format.”

     

    Added Vishal Ahluwalia, Senior Vice President, Grey Bangalore: “The big challenge for Grey was to create a memorable launch for ‘Toastea’ branding and rejuvenate our morning hunger platform. This ad has been able to achieve both with Toastea becoming a hummable chorus and the cinematic wizardry of Neena and Konkana projecting the need for a pause before a full throttle morning play. The mornings are never going to change but the Indian woman can now be ready with her chaos remote with a cup of tea!”

     

    The commercial has been created in eight languages by Kaushik Sarkar from Apostrophe Films.

     

     

  • B Natural from ITC wants to put a spotlight on healthy habits in general, and fruit juices in particular

    Grey advert for ITC challenges the consumer’s belief about fruit juices

    By A Correspondent

     

    Grey Group has unveiled a TVC-led campaign for ITC Food’s recently launch B Natural.

     

    The commercial, conceptualised and executed by Grey India, challenges consumer’s longstanding notion that every juice they pick up is pure.

     

    Said Sanjay Singal, Chief Operating Officer, Dairy & Beverages, ITC Limited:“Team Grey has really addressed the challenge of communicating a product story in a refreshing and engaging manner using the yoga concept and leveraging our new brand ambassador”

     

    Added Gautam Bhasin, Senior Creative Director – Grey Group Bangalore: “The creative challenge was to deliver a strong message about other juices containing concentrate in an entertaining and effective way without losing its core essence. And having Shilpa Shetty add a twist to how we know yoga became the answer.”

     

    Added Vishal Ahluwalia, Vice President – Grey Group Bangalore: “The task for Grey was dual, launch B Natural 100% Pomegranate juice and bust the myth around juices with concentrate.  The common category belief is that all juices are made from fruit pulp. While we were disrupting the category the execution also had to be disruptive and visually delightful for the consumers to take notice. The campaign is surely going to make us think on how we perceive and receive juices and hopefully resolve the conflict by sipping onto a new pack of B’Natural 100% Pomegranate juice!”

     

  • The spot captures the mischievous relationship that we see between parents and children these days

    Grey executes new campaign for Britannia Cake

    By A Correspondent

     

    Grey Bangalore has launched a new TVC for Britannia Cake that sees a father-son duo caught in the most important question of the hour: Who gets to eat the cake? Who deserves it more? We see the father narrate a tale where he is recounting an incident when the child was much younger. He claims that when the boy’s Britannia Cake pack was stolen by a monkey, he undertook great risks to bring it back to the child. That, according to the father, is a jolly good reason why the cake pack should be all his.

     

    Just when we think that the child is convinced and the father has gotten away with his fibbing, we realise that the child is not as gullible as we had presumed him to be. After all, he is also his father’s son! With a sign off that reads, “Yummy waali shararat”, this spot nicely captures the mischievous relationship that we see between parents and children these days.

     

    Said Vishal Ahluwalia, Vice President and Business Head, Grey Bangalore: “The challenge for Grey was to capture the magic between parents and kids through the lens of a delicious Britannia Cake and tell the story in a disruptive form. All credit must go to team Britannia who were bold enough to accept a new storytelling format and believe in a film which was conceptualised on a wide fantastical canvas”.

     

    “Britannia has positioned bar cakes as the perfect treat for kids, both in terms of health and delight. However, with this campaign we have refreshed the positioning to bring out the more universal appeal of cakes. With “Yummy Wali Shararat” we want to talk about how this category brings out the child in each of us. What better way to bring this to life than good humoured leg pulling between a father and a son”, said Manjunath Desai, Vice President Strategy & Business Development, Britannia Industries Limited. The TVC has been released across 10 languages, nationally.

     

  • Featuring its newly launched Inspiron 2-in-1 laptops that balance work and play

    Dell celebrates the versatility of young Indians in new festive TVC

    By A Correspondent

     

    Dell is all set to launch its new television commercial as part of its festive campaign. Premiering on Dell’s Facebook page, the television commercial will be aired across leading English entertainment and movie channels, Hindi entertainment, movie and music channels, regional language channels and cinemas in 456 screen across 75 cities.

     

    Conceptualised and executed by the Grey group, the new TVC brings to the forefront Dell’s aim to create innovative products that seamlessly fit into the lives of its consumer’s. The TVC brings alive the ease with which the new range of Dell 2-in-1s allow its consumers to flip between work mode and fun mode, without compromising on either. The story portrays a young entrepreneur who has to work on a new project while her husband waits for her for to join in on the festivities. With the versatile Dell 2-in-1 she effortlessly flips between “office mode” and “Tyohar mode”. Added to that is an interesting element that spotlights the lives of modern couples, where the flexibility of the husband’s role is also highlighted as he starts making the festive sweets even as he waits for his wife to finish her work.

     

    Said Ritu Gupta, Director, Marketing – Consumer & Small Business, Dell India: “This is the exciting story of many urban Indian households and working couples.  We want to show people how technology can be used to enhance their daily life, depicting a real world example. In this instance the work-life duality of an entrepreneur is highlighted and equated to the dual flexibility that the product offers. At Dell, we view technology as a tool towards enabling users to do more with their lives. This understanding of consumer needs reflects in stunning products that match user needs and serve as true companions.”

     

    Added Vishal Ahluwalia, VP and business head, Grey Bangalore: “Grey works collaboratively with Dell to create a strong emotive connect with Dell’s consumers through real life narratives in which technology is integral to aiding celebrations. This year’s festive campaign salutes the spirit of the new age Indians who multitask through every situation, even in a festival as success for them goes hand in hand with personal happiness.”

     

     

  • He will be reporting to Sunil Lulla, Chairman and Managing Director GREY group India

    Vishal Ahluwalia to head Bangalore office at GREY

    By A Correspondent

     

    Vishal Ahluwalia

    GREY group India has announced the appointment of Vishal Ahluwalia to head its Bangalore office. He will be reporting to Sunil Lulla, Chairman and Managing Director GREY group India.

     

    Vishal joins Grey with two decades of marketing communications experience, across various geographies and disciplines. In his various avatars, Vishal has headed businesses and has been an entrepreneur. Until recently, he has worked as a Member of the Board of IRIS Worldwide, in which he spearheaded the Digital and Retail verticals. Prior to which he was the Head for TBWA- South India; Head of the Unilever business for JWT -Taipei and a Senior Member of both Contract and JWT.

     

    Sunil Lulla

    “Vishal brings a great blend of advertising savviness and digital smarts to GREY. His experience across geographies and diverse categories, will strengthen the leadership team at GREY. He will take further our integrated offerings to various clients and enable their brands to be famous and effective,” said Sunil Lulla welcoming Vishal on board.

     

    Vishal holds a post graduate degree in Sales and Marketing. He has worked across the brands of Nestle, SONY, Reckitt, Pernod Ricard, Unilever, Dabur, Coca Cola, Maruti, Tata Gold Plus, Kimberly Clark and many others.