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Tag: Viscomm Communications

  • Films made by Viscomm Communications

    Tata Capital unveils brand campaign

    By Our Staff

     

    Tata Capital, the flagship financial services company of the Tata Group, has unveiled its integrated marketing campaign ‘Palak jhapkao, loan paao!’ to promote its various loan offerings. The campaign has a series of short films themed around digital and quick loans offered by Tata Capital.

     

    Speaking about the campaign, Abonty Banerjee, Chief Digital and Marketing Officer, Tata Capital, said: “Tata Capital’s latest campaign aims to resonate with our customers’ ever increasing needs for immediate solutions. Quick loans give our customers the opportunity to fulfil their needs for loans simply and swiftly. This campaign reinforces our customers belief that they can always #CountOnUs to fulfill their aspirations.”

     

    Added Ritika Grover, Director, Viscomm Communications: “We live in a time of instant and urgent! The campaign line “Palak Jhapkao, Loan Pao” captures the spirit of quick loans offered by Tata Capital. In the films, the protagonist’s real and urgent needs combined with the play of slow motion versus real time action is what we hope makes them attention grabbing. Our young team led by director Shachi Malhotra explored techniques to make the films creatively and visually unique.”

     

  • To promote its investment app – Moneyfy

    Viscomm launches digital campaign for Tata Capital

    By Our Staff

     

    Tata Capital unveils a digital campaign to promote its investment DIY smart App – Moneyfy. The digital campaign will be live across various digital and social media platforms. These include News and Music Apps, OTT platforms, YouTube, Facebook, Instagram and Twitter. The campaign is conceptualised by Viscomm Communications.

     

    Speaking on the latest Moneyfy campaign, Abonty Banerjee, Head of Marketing, Tata Capital said: “Investments including mutual funds as an asset class has gained significant traction across digital platforms. Investors today are far more comfortable using digital mediums to research, invest and plan. Moneyfy with all its new best- in-class compelling features and offerings promises to serve the new -to -investment as well digitally savvy investors to achieve their financial goals. Our new campaign gives us the opportunity to engage with our customers and guide them in their financial journey.”