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Tag: Virendra Saini

  • Created by Yellow Windows Communications

    Vicco rolls out new jingle for launch of Turmeric Facewash

    By Our Staff

     

    Vicco Laboratories,  a manufacturer of Indian Ayurvedic herbal hygiene and healthcare, has launched yet another memorable jingle –  this time for the launch of its Turmeric Facewash. It has been created by Yellow Windows Communications

     

    Commenting on the launch, Devesh Pendharkar, Director, Vicco Laboratories said: “Vicco is known for its quality products. We have been manufacturing ayurvedic products since seven decades. Turmeric face wash is yet another quality product that we have launched in our skin care portfolio. With the goodness of Turmeric, it is the best product available in anti-acne, anti-pimple category. The product has been developed keeping in mind teenagers as they have to face early age pimple problem. We have tried to communicate all these benefits to the relevant audiences through the peppy and energetic jingle.”

     

    Added Virendra Saini and Jyotsna Bhat, Managing partners, Yellow Windows Communications: “Vicco is known for its two iconic brands Vicco Vajradanti and Vicco Turmeric. We wanted to establish Vicco Turmeric Facewash as a new brand of Vicco and build top of mind recall in an already cluttered facewash market. Our research learnings gave us good insights into the minds of the youth and their fears to do with skin. Face is the first thing that is noticed when you meet somebody and therefore pimples, acne and other skin problems being a big confidence downer, was an understanding that drove us to create this piece of communication. The idea was to bring out the already accepted benefits of Turmeric as a sure shot solution to many skin problems in a youthful manner thus addressing the youth’s fears. Through our film, we built a perceived popularity for the brand by making it appear as if everyone knew of its benefits and was already using it. And the simple lyrics extolling the benefits set to foot tapping music did the rest.”

     

    https://youtu.be/80pFYBzpijE

  • The agency will work with Madhur Sugar to penetrate a category which is almost entirely unorganised

    Triton wins creative mandate for Madhur Sugar

    By A Correspondent

     

    Madhur Sugar has awarded its creative duties to Triton Communications.

     

    Virendra Saini

    Commenting on winning the business, Virendra Saini, Executive Director, Triton Communication said: “Winning this business is a very momentous thing for us as an agency. Sugar is a very low involvement product and consumers are generally unaware about the ill effects of consuming loose sugar. In such a scenario it is quite a challenge for a brand to penetrate the market, change habits and become a household name. Our key challenge will be to convert more and more households to move from loose sugar to Madhur Sugar. All our past experience in converting commodities like oil, atta, besan etc. to brands will be useful in meeting this challenge and we are quite looking forward to it.”

     

    Added Falgun Bhatt, Head, Marketing at Shree Renuka Sugars: “Brand Madhur is in a really sweet spot now. While it has been the undisputed no.1 sugar brand, it has further increased the lead with an over 27 per cent growth y-o-y. With Triton Communications, the builder of many iconic brands, coming on board as a brand partner, all the blocks are falling in place for a disruptive and transformative growth. We are very excited and looking forward to a great journey ahead.”

     

     

  • Leading Bollywood actor Alia Bhatt named as the brand ambassador of Vicco

    Vicco gets Alia Bhatt as ambassador

    By A Correspondent

     

    In a bid to overhaul its brand image, Vicco has signed on Alia Bhatt as its brand ambassador. Alia will be representing the brand’s headliner product, Vicco Vajradanti and its variants. The brand has been a heavy advertiser on cinema screens but now with Alia on board, the ads will be seen across media platforms.

     

    Talking about roping in Alia for the campaign, Sanjeev Pendharkar, Director, Vicco said:” Vicco Vajradanti has been a household name since 1952. It has a large base of loyal users. The marketing task was to appeal to the younger generation, the millennials and also make a pure ayurvedic paste a part of their daily regime hence helping them with good oral health and who better than Alia as a brand ambassador to do this.”

     

    Added Virendra Saini, Business Head Mumbai, Triton Communications: “An opportunity to work on Vicco Vajradanti is a dream come true and a privilege. Years have passed but this brand has never compromised on its quality of being pure Ayurveda and in a time when so much of chemicals are being consumed which are harmful for the body, the millennials of today need to connect with this trusted ayurvedic brand for their oral hygiene. The idea was to build on the famous brand jingle by modernising it and making it stick with the youth of today.”

     

     

  • The campaign has been produced by Aum Sai Production House and Directed by Raju Desai

    Fortune pays tribute to all Mothers

    By A Correspondent

     

    Mothers’ Day happened a few Sundays back, but since we just received this news, we are carrying it. Fortune oil launched a digital film conceptualised and executed by Triton Communications builds on the brand platform of Ghar Ka Khana Ghar Ka Hota Hai.

     

    Speaking on the campaign, Virendra Saini, Executive Director and Head, Triton Communications said: “Our Mothers are our best critics and also our strongest supporters and thus play a very crucial role in making us who we are, the video is a salute to all mothers encouraging them with a message to be the change they want to see in others by imbibing in their children respect and love for all women and treating them as equals”

     

    Added Ajay Motwani, Head of Marketing at Fortune: “The film is our tribute to Mothers, who inculcate progressive values in their children throughout their life. The film thought, Parose Achche Sanskaar, fits well with our Fortune brand umbrella platform, Ghar Ka Khana, where we celebrate home cooked food as food for the body and soul.” The campaign has been produced by Aum Sai Production House and Directed by Raju Desai.

     

     

  • The campaign will be rolled out in phases across multiple media including digital along with print, OOH, radio and more

    Wadhwa promotes upcoming realty project

    By A Correspondent

     

    The Wadhwa Group has unveiled a new campaign for its upcoming integrated Township Living project, Wadhwa Wise City @Panvel.

     

    Said Priyansh Kapoor – Head Sales, Marketing& CRM at Wadhwa Group: “This project is very important to us. We are known for our strong focus on planning and design aesthetics, and the same values form key pillars of this township. Located in emerging hotspot of Panvel, it offers quality affordable homes to ease the travails of first-time home buyers, for whom owning a quality home is a distant dream. So the communication challenge was to position Wadhwa Wise City as a massive and integrated project that delivers tremendous value with an incredible lifestyle, redefining what a budget home includes.”

     

    Added Virendra Saini, Executive Director – Mumbai, Triton Communications: “It’s been a privilege working closely with the Wadhwa marketing team on a project as prestigious as Wadhwa Wise City. There are multiple housing projects mushrooming in Panvel that claim to be affordable but demand over-the-roof prices. The resulting campaign redefines advertising for value homes. It dispels the myth that communication for affordable housing needs to look ‘less premium’ and shout for attention with large fonts and loud colors.”

     

     

  • The basic premise of the campaign is unique and inherent as is the name Wadhwa Wise City

    Wadhwa Group breaks the glass ceiling ‘Wise Living’ campaign

    By A Correspondent

     

    Wadhwa Group has launched a unique campaign for its upcoming integrated township – Wadhwa Wise City @ Panvel. The basic premise of the campaign is unique and inherent as is the name Wadhwa Wise City.

     

    Said Priyansh Kapoor – Head Sales, Marketing& CRM at Wadhwa Group: “This project is very important to us. We are known for our strong focus on planning and design aesthetics, and the same values form key pillars of this township. Located in emerging hotspot of Panvel, it offers quality affordable homes to ease the travails of first-time home buyers, for whom owning a quality home is a distant dream. So the communication challenge was to position Wadhwa Wise City as a massive and integrated project that delivers tremendous value with an incredible lifestyle, redefining what a budget home includes.”

     

    Added Virendra Saini, Executive Director – Mumbai, Triton Communications: “It’s been a privilege working closely with the Wadhwa marketing team on a project as prestigious as Wadhwa Wise City. There are multiple housing projects mushrooming in Panvel that claim to be affordable but demand over-the-roof prices. The resulting campaign redefines advertising for value homes. It dispels the myth that communication for affordable housing needs to look ‘less premium’ and shout for attention with large fonts and loud colors.”

     

     

  • The TVC which has been derived from the official music video of Woofer, featuring Dr. Zeus, Zora Randhawa and Nargis Fakhri was aired on electronic and digital channels

    Kingfisher stirs up a musical storm for ‘Woofer’

    By A Correspondent

     

    Kingfisher Storm, the latest offering from United Breweries Limited, launched its first TVC in association with Woofer, the hit Punjabi song produced by BeingU Music. The song kicks off BeingU Music’s initiative, ‘Global Punjabi Movement’, to put Punjabi music on the global map.

     

    Commenting on the association, Gurpreet Singh, Assistant Vice-President, Marketing, United Breweries Limited, said: “’Woofer’ is a spectacular collaboration of international artistes coming together for a groovy ‘Punjabi Global’ single. The genre and Woofer’s music video resonate well with Kingfisher Storm’s attitude and style. Storm stands for all that is trending and spirited. The youth continue to seek content, relevant to their taste, and Storm’s association with ‘Woofer’ is sure to hit the sweet spot. We expect this song to be the ‘hit song’ at every party.”

     

    Advertising agency Triton Communications has executed this campaign along with the requisite communication for Kingfisher Storm’s launch and promotion. Talking about the journey, Virendra Saini, Executive Director, Triton Communications said: “We have been associated with Brand Kingfisher for more than a decade, and with every new brand launch there is an attempt to engage the audience, in the most relevant way possible. The latest association with this international super hit music video has been a successful one. This song has the swag factor, which is a perfect fit for Kingfisher Storm, for it resonates well with today’s youth and their confident style. The peppy music video ‘Woofer’ amplifies this association, which is in line with its brand values. Within 48 hours, the music video became a huge success, with 10 million views. Till date it has garnered more than 41 million views, and still counting. Working on the campaign was a unique experience. This gives us, and the brand, a push in the right direction.”

     

     

  • Incorporated in 1991 by Ali Merchant and Munawar Syed, Triton has a 25-year track record of partnering with several successful brands

    Virendra Saini takes over as ED & Head of Triton, Mumbai

    By A Correspondent

     

    Triton Communications has elevated Virendra Saini to lead its flagship office in Mumbai.

     

    Commenting on the move, co-founder Munawar Syed said: “We have always believed in nurturing homegrown talent and recognising potential leaders. Virendra has been with us for the last 22 years and I have watched him grow in capability and stature. I am confident our Mumbai operations will thrive under the fresh, energetic leadership that Virendra will provide.”

     

    Added co-founder Ali Merchant: “Virendra is a true Tritonite with a deep understanding of the Company’s core strengths. He is an ideal flag-bearer of Triton’s largest operations. His knowledge and ability to effectively partner with our clients in enhancing their brand value and market shares have earned him his stripes. I know Virendra will not spare any efforts to move the needle, and build our Mumbai office into a stronger, more resilient force, not only within our network, but in the industry we operate in. With him, it’s not going to be business as usual”.

     

    Said Sahi: “It is an honour to be entrusted with the mandate for our largest operation. We are a brand that has made many brands famous against well-established competition. Many of them have gone on to become household names. My agenda is to drive growth by partnering with new brands and working with existing ones that are ambitious to make it to the big league.  We are fortunate to have long standing and existing relationships with our leading clients. I would like to further consolidate, nurture and strengthen these relationships to help our clients achieve their business and brand objectives.”