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Tag: Virendra Gupta

  • As Head – Creator and Content Ecosystem

    Sunder Venketraman joins Josh

    By Our Staff

     

    Sunder Venketraman
    Sunder Venketraman

    DailyHunt and VerSe Innovation’s short video app Josh has announced the expansion of its leadership team with the appointment of Sunder Venketraman as Head – Creator and Content Ecosystem. He will be based in Mumbai and will be responsible for spearheading the short video ecosystem beyond mainstream content categories like dance, drama, comedy, and lip sync.

     

    Prior to his association with Josh, Venketraman was Head of Strategy, Monetisation and Revenue at Firework India.

     

    Welcoming Venketraman, Josh Founder Virendra Gupta and Co-founder Umang Bedi, said: “It gives us immense pleasure to welcome a seasoned professional like Sunder onboard. His achievements in the domain of entertainment and content ecosystem precede him, as he comes armed with a deep understanding of the short video ecosystem that we believe will create a lasting impact and will take Josh to greater heights. Sunder’s expertise in content strategy and business-oriented functions will fuel Josh’s vision of encouraging Bharat’s youth to create engaging content in local languages and will allow us to infuse multiple content categories into our app.”

     

    Added Venketraman:“I am excited to be a part of Josh which I believe is a perfect blend of international structuring and raw Indian spirit. I am truly enthralled by the Co-founders’ vision in building this app and look forward to weave in my ideas and experience to inspire the next wave of content creators for Bharat. I am thankful to Umang and Viru for this opportunity that sets me on yet another exciting journey to re-imagine the content landscape in India.”

     

  • The company considers hyperlocal video content & news as a winning combination to accelerate its next phase of growth

    Dailyhunt acquires Local Play to boost its hyperlocal presence

    By A Correspondent

     

    Content aggregator Dailyhunt announced that it has acquired Local Play, a Bengaluru-based hyperlocal video content and news content application. The acquisition, notes a communique, underscores Dailyhunt’s aggressive strategy of attracting new users, residing in Tier 2, 3 and 4 Indian cities and towns.

     

    Said Virendra Gupta, Founder, Dailyhunt: “We saw the need of hyperlocal content is still largely untapped despite the presence of a host of traditional and new age content platforms in India. The latest acquisition of LocalPlay is a part of our strategic focus to penetrate the next billion users of Bharat and build deep sustainable moats around our business and will position us even better as the go-to destination for local language content in India. Dailyhunt will further scale up and produce five million pieces of hyperlocal content annually, available exclusively on Dailyhunt, making it the largest hyperlocal news and content destination in the country”.

     

    Added Gunjan Kejriwal, Founder, Local Play: “I am really excited to be a partner on this journey with Dailyhunt. We were working on a specific use case of hyperlocal content and realised that users have broader content needs and given that Dailyhunt has the right mix of original, professionally generated and now hyperlocal news content. It made strategic sense to join forces with them which makes DH the largest local content destination and a quintessential part of the daily lives of its users.”

     

     

  • Dailyhunt users will access hyperlocal news content across politics, entertainment, sports, health and agriculture in Marathi and English

    Dailyhunt partners Sakal Media Group to offer hyperlocal content

    By A Correspondent

     

    Dailyhunt has announced its partnership with Sakal Media Group. With this partnership, Dailyhunt will now be able to offer hyperlocal Marathi and English news content on politics, entertainment, sports, health, agriculture and other topics.

     

    Said Virendra Gupta, Founder and CEO, Dailyhunt: “We are excited to partner with the Sakal Media Group. This partnership is a natural progression towards building robust local language content for our loyal, ever-increasing user base. The local language is the single biggest opportunity in the Indian Internet today. The future for us lies in winning the regional language audiences. The core focus of our business is and will always be on regional language content as it plays a significant role in bringing traffic across various verticals of the Dailyhunt Group. It is our privilege to join hands with a brand that has managed to create a huge library of hyperlocal Marathi content and has become a household name across deep pockets of Maharashtra over the last eight decades.”

     

    Added Pradeep Dwivedi, Chief Executive Officer, Sakal Media Group: “We are very happy to partner with Dailyhunt. The Sakal Media Group is poised to take a significant leap forward as it has been expanding its footprint to access audiences across various demographics and geographies in the last few years. We are constantly working towards reaching a wider audience—the Marathi-speaking young audience, not only residing in the State of Maharashtra but also across the length and breadth of the country. We have a large base of loyal readers who choose us for the authentic news and information we provide through our various media platforms. We want give our readers, who are consuming news online and provide them with a similar experience. We have been curating various distribution technologies and we consider Dailyhunt as our natural ally in this process. This partnership is in line with our long-term vision and content distribution strategy.”

     

     

  • The campaign is running on all popular TV channels

    Dailyhunt rolls out its new campaign, #NewsKaDailyDose

    By A Correspondent

     

    Leading news and local language content platform Daiyhunt has partnered with What’s Your Problem to launch a TV campaign – India Reacts.

     

    Commenting on the new ad campaign, Virendra Gupta, Founder & CEO, Dailyhunt said: “At Dailyhunt, we have been constantly innovating and have evolved to be the best destination for content in local Indian languages. We take pride in describing ourselves to be the single largest news platform of local languages. With the latest campaign, we want to highlight the current trends related to digital news consumption pattern in India.”

     

    Said Amit Akali, Joint MD and Creative Head– Creative and Content – What’s Your Problem: ““The ‘what to say’ and strategy is as important for any brand, as the creative. Thus, we decided to go back to the basics and demonstrate how the brand has been giving 15 crore Indians all the news and info they need. As a creative hook, we latched on to what news makes anybody do; laugh, cry, get irritated, frustrated, happy, smile – basically react! We purposely kept the narrative simple and showed people all over India reacting in different ways, revealing eventually that it was all thanks to Dailyhunt. To add interest, we decided to make a ‘reaction track’ and render the reactions musically.”