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Tag: Viral Oza

  • The real estate and infrastructure development arm of Mahindra Group

    Mahindra Lifespaces appoints Viral Oza as CMO

    By A Correspondent

     

    Mahindra Lifespace Developers Limited, the real estate and infrastructure development arm of Mahindra Group, has appointed Viral Oza as Chief Marketing Officer (CMO).

     

    Arvind Subramanian

    Commenting on the appointment, Arvind Subramanian, MD & CEO-Designate, Mahindra Lifespaces, said: “The addition of a seasoned leader like Viral to our management team will significantly add to Mahindra Lifespaces’ strengths as one of India’s most trusted real estate companies.  Viral brings a perfect mix of organisational leadership, marketing innovation expertise and global brand-building experience that will strengthen the effectiveness of our sales efforts and partnerships, while driving customer experience excellence.”

     

    Viral Oza

    Added Oza: “I am thrilled to join Mahindra Lifespaces’ executive team, especially at a time when the Company is poised for strategic growth in its key markets. I look forward to being a part of the growth journey of all the Company’s brands that have created a space in the minds and hearts of both retail and corporate customers.”

     

    Oza was until recently Chief Marketing Officer at Lodha Group.

     

     

  • Conceptualised by Ogilvy and Mather, the TVC narrates this experience through the journey of a little girl, where all her dreams get manifested into reality at her Lodha home

    Lodha Group urges customers to ‘Find your Kingdom’

    By A Correspondent

     

    Lodha Group launched its first commercial TVC – ‘Find your Kingdom’. Centered on Lodha’s core philosophy of ‘Building a Better Life’, the campaign attempts to establish an emotional connect between consumer aspirations and the lifestyle experience delivered by the brand. Conceptualised by Ogilvy and Mather, the TVC narrates this experience through the journey of a little girl, where all her dreams get manifested into reality at her Lodha home.

     

    The TVC begins with a little girl entering the room, holding a key in her hand. The protagonist first looks through the keyhole inquisitively and smiles before putting the key into the mysterious door and opening it. After which, she is shown passing through the door and entering into a magical home of her dreams. The inspiring VO starts by saying – “Ghar mera ek kile sa hai, Jismein sab kuch bada bada sa hain” and runs throughout the film where it depicts her aspirations of a dream home, with each scene in a poetic manner.

     

    Commenting on the campaign, Viral Oza, Chief Marketing Officer, Lodha Group said, “Our new campaign is in line with our group philosophy of ‘Building a Better Life’. The TVC aims to depict life at Lodha and what consumers can expect from Lodha properties. The poem recital by a little girl about her kingdom conveys that the home you dreamt of as a child can be reality. Just like a kingdom, Lodha properties provide ample green and open spaces, a secure environment, facilities and amenities to improve quality of life and most importantly create communities to instill a sense of belonging.”

     

    Said Piyush Pandey, Executive Chairman & Creative Director, South Asia, Ogilvy & Mather on the campaign, “Lodha is known for its quality homes, where lots of families live in comfort and luxury with facilities and security.  To me, it’s like living in a fort.  The campaign captures the dreams and desires of people, and offers Lodha as a modern=day fort.”

     

  • Viral's role will cover a wide array of customer facing activities including marketing, customer care and hospitality and facility management

    Viral Oza joins Lodha as Chief Marketing Officer

    By A Correspondent

    The Lodha Group has announced that Viral Oza has taken over as its Chief Marketing Officer (CMO).

     

    Oza joins Lodha from Bennett Coleman and Company (The Times of India group) where he was working as Director of Marketing. Prior to this, he was at Nokia (/Microsoft) since 2008 serving as Marketing Director and member of the India Leadership Team. At the start of this career, Oza spent 17 years with Unilever in India, Philippines and the UAE.

     

    Shaleen Madan, Head of HR at Lodha said “We are extremely pleased to have Viral join us as a senior member of our leadership team. Over the last few years, Lodha has excelled at attracting and growing world-class talent from across industries and Viral will further strengthen our management as we seek to build upon our position as India’s largest real estate developer. Viral’s role will cover a wide array of customer facing activities including marketing, customer care and hospitality and facility management, so as to provide an integrated brand platform to consumers. He will guide and develop the current leadership team in our journey to make Lodha a much loved consumer brand. Lodha group is constantly evolving towards becoming one of India’s leading consumer goods companies, with a product focus on homes and offices, and we look forward to Viral’s leadership in shaping this journey.”

     

    Commenting on his new role, Oza said “Lodha as a brand and organization has always challenged the status quo to offer consumers the best in the category. I am excited and look forward to playing a part in this journey towards making Lodha one of India’s leading brands.”