MxMIndia

Tag: Viraj Malik

  • Metropolis highlighted the benefits of preventive healthcare through the campaign

    Metropolis partners VURoll for its #MyHealthMyUmbrella campaign

    By A Correspondent

     

    Metropolis has concluded its #MyHealthMyUmbrella online campaign recently garnering over 1.7 million impressions. The campaign was executed end-to-end by VURoll, the DIY social media engagement platform. Metropolis Healthcare launched the Umbrella Handshake movement with the aim to create awareness about the importance of preventive healthcare among people who lead a time-constrained and stressful life.

     

    Said Viraj Malik, Co-Founder, VURoll: “VURoll has been built in a way that it provides extensive analytics to the brands while remaining extremely user friendly. Our algorithms help brands choose influencers most relevant to them using filters of demography, age, reach and vertical. it’s great to see our platform enabling new conversation, excited to see the next phase of brand – consumer interface.”

     

    Talking about the association, Piyush Kumar, CMO, Metropolis , said: “Preventive healthcare has gained more and more importance over the decades because of stressful and in active lifestyles. Young and old, alike, need to keep a constant check on their inner health metrics nowadays. #MyHealthMyUmbrella was aimed to educate people about the benefits of preventive health checkups. VURoll provided us the platform to tap into our preferred influencer network to spread the word and achieve our aim of reaching out and sensitizing over one million people.”

     

     

  • The association enables Sony to monitor and manage conversations with their audience on Instagram

    Sony Music partners Vuroll for influencer marketing

    By A Correspondent

     

    Sony Music India has joined forces with social media engagement platform Vuroll to spread awareness around Imaginarium, its first live art show for kids and families.

     

    Said Viraj Malik, Co-Founder, Vuroll: “We leverage technology to give influencer marketing a new lease of life. Our technology helps our clients get new age consumer insights and remain relevant among their audience using social media communications. Influencer marketing is a critical element especially for a brand which caters to kids and parents as the market is deeply affected by references. Our strategies across social media for Imaginarium paid off well, as all our interactions and meaningful conversations were organic.”

     

    Added Roydon Bangera, Brand Manager, Sony Music: “As a music label and us developing artists and working on a lot of live events we often seem to go out and seek influencers to spread the word and VURoll did this perfectly for us when it came to aligning communication for Imaginarium – It’s a wonderful world. The platform is really easy to use and the team was always available and helpful. Look forward to more campaigns together.”