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Tag: Vipul Nagar

  • Will be responsible for managing the overall business and operations

    Vipul Nagar is Business Head – Colors Gujarati

    By Our Staff

     

    Viacom18 has announced the appointment of Vipul Nagar as Business Head – Colors Gujarati. He will be responsible for managing the overall business and operations for Colors Gujarati and Colors Gujarati Cinema, and will report to Rajesh Iyer, Head – Regional Entertainment (Bangla, Odia, Tamil and Gujrati Clusters), Viacom18.

     

    Speaking about the appointment, Iyer said: “Gujarat has a vibrant culture which is reflected in the variety of its entertainment landscape. The market has, of late, demonstrated an increasing appetite for homegrown content in the broadcast entertainment space and this provides us with a significant opportunity.  As we look to build our presence amidst both our viewers and advertisers, with Vipul’s rich experience across the media and entertainment value chain, he is well poised to tap into the full potential of the market.”

     

    Added Nagar: “The Gujarati cinema and entertainment market provides plethora of opportunities and is known for its creative prowess for producing content that is engaging, fun and entertaining. Colors Gujarati and Colors Gujarati Cinema have an interesting legacy, and I am excited to embark on the journey to take them to even greater heights.”

     

  • The tagline is Sahi Prep Hai Toh Life Set Hai"

    Mirchi features Kartik Aaryan for GradeUp campaign

    By Our Staff

    Mirchi Brewery has launched a campaign for Gradeup with the tagine ‘Sahi Prep Hai Toh Life Set Hai’. With Kartik Aaryan as the face of this campaign, the brand drives home the message through a series of digital films.

    Said Vipul Nagar, National Solution Director – Mirchi: “At Mirchi Brewery, we strive to provide customised creative solutions to our discerning clients that help achieve specific goals. Thus, with an aim to make a mark for Gradeup in a rather cluttered EdTech space, we conceptualized the ‘Sahi Prep Hai Toh Life Set Hai’ campaign. Through a series of digital films featuring Kartik Aaryan, the campaign connected with the young students of today to highlight the brand’s unique offerings and how it helps them not just prepare for competitive exams but for life.”

    Added Ankit Gautam, AVP Marketing, Gradeup: “Mirchi was able to build a great campaign from a very deep-rooted cultural insight, which instantly connects with the audience and has a strong brand association. We are very happy with the way the ad films have come out and are graining great traction in the market. While picking up agency, we decided to go with Mirchi because of their in-depth market research and the directional approach”