This Navratri My FM celebrates women empowerment with a show titled ‘Advitiya Sita’ by Amish Tripathy, popular fiction writer. The show runs across network everyday till September 30.
Commenting on the show and the association, Amish said: “The fight for equality between men and omen, across all communities in India, is one of the most important issues confronting us today. A country cannot achieve its true potential if half its population is kept suppressed. Even one of our ancient scriptures has said that ‘Gods stop answering prayers and abandon the land where women are not respected.â€
Added Viplove Gupte, Chief Programming Officer, My FM: “What is one of the most noteworthy things that we at My FM intend to do every time is that break the rules of radio and bring out something that provides a pleasant surprise to our listeners. With our new positioning “Aaj Kuchh Achchaa Sunte Hain”, we have decided to bring “happy listening” experience for our listeners.
RJ Viny, host of the breakfast show – Salaam Indore, emerged as the Radio Personality of the Year at the Association of International Broadcasters in London. With this award she became the only Indian RJ and MY FM the first Indian radio station to be recognised at AIB.
AIB with members from Radio FreeEurope, Radio Liberty, Radio New Zealand International, Radio Romania International, Radio Taiwan International, BBC World News, Al Jazeera, Capital FM, Bloomberg, and such reputed media organisations selected RJ Viny, giving the country its first AIB award – Radio Personality of the year.
Said Harrish Bhatia CEO, MY FM: “It’s a great achievement and I am very proud of RJ Viny for bagging the 1st New York Festival award for Indore this year and bagging the 1st AIB London award for India, she is on a roll. Being a strong customer-centric organisation our focus is not only to entertain but also to add value to the listeners life by taking up issues of their concern. We invest a lot in understanding the taste and needs of our customers, this approach has helped in building in a strong differentiated product and showcase the real power of the medium. We are overwhelmed with the love being extended to us by our listeners not only making us the No.1 radio station in the cities that we are present in but also help us win the awards both nationally and internationallyâ€
Speaking on the win, Viplove Gupte, Chief Programming Officer said, “We have been working on differentiated and meaningful content for last couple of years. Our listeners had recognised this sea of change in our content and delivery very early and hence apart from making us the leader radio station in our cities, they have also helped us win this award.
94.3 MY FM has launched the Radio rap anthem. The anthem encapsulates the product philosophy and seamlessly highlights the organization’s customer centric focus, the science behind picking up the song list, how unique and interesting content is created for the listeners and the value addition our expert panel bring to the listeners. The anthem has been composed and sung by rapper Badshah, and will also be available on youtube.
The jingle has invigorating and refreshing twist matching the genre of peppy taste, who admire trendy rap. As music style permeates to the ethos of rap lovers, the jingle also reaches out to its listeners through Badshah by spreading the message of most wide spread rap songs frequently played on 94.3 MY FM.
An Integrated marketing campaign is organized for the RAP song through various platforms of traditional and online marketing. The campaign is promoted heavily using print innovation in Dainik Bhaskar and DNA, to give it maximum exposure through digitally equipped social platforms like-Youtube/Facebook. The anthem is also available as ring tone across various mobile operators serving the purpose of business to consumer. The campaign also envisions to ensure the brand connectivity which will be the most vital aspect of the campaign.
On the release of new Anthem, Viplove Gupte-National Programming Head quoted, “Sometimes it just starts with a very vague idea in mind. Such ideas come only during brainstorming. The idea was to create an anthem for radio. While exploring the options on who should create this anthem, one name came very prominently who was not only popular but a supremely talented too – Badshah. Music aficionados have known him for long, when he used to write and perform rap for other singers to when he finally decided to come on his own and as they say, he created history. For regular listeners, Badshah is the man/ creator/ singer/ composer behind two of the most popular hits of last year – Saturday Saturday and Abhi to party shuruhuyihai.â€
Harrish M Bhatia
Commenting on the release, Harrish M Bhatia, CEO 94.3 MY FM said “the vibrant and widely popular Badshah composed the Jingle purely out of his own imagination. He had a brief to work upon, but there was no restriction from our side, hence you can hear the style of Badshah meeting the content of MY FM. This initiative is first of its kind. No other radio station in the world has ever created a rap anthem describing the content of the radio station. Not only it showcased what our philosophy is but, also how we bring unique content to our listeners.â€
MY FM has announced an exclusive show with Indian film actor and TV personality Shekhar Suman called ‘The Shekhar Suman Show’. The show will go on air in the primetime evening slot of 7pm-8pm from Monday to Saturday and will be aired across all 17 stations of MY FM.
The show will see Shekhar Suman entertaining in his inimitable style on radio and will consist of one hour of nonstop fun, spoofs and parodies on every topic under the sun.
Harrish M Bhatia
Commenting on the new comedy show, Harrish M. Bhatia, CEO, 94.3 MY FM said “Shekhar Suman is a phenomenal talent and is spectacular at what he does. His spontaneity connects immediately with the listeners and I am sure that they will respond very warmly to his show. This further strengthens our content offering and puts us way ahead of the competition. I am sure our clients will leverage this innovative brand property and we will continue differentiating to stand out amongst competition.”
On the launch of the show across the Network and bringing in celebrity quotient, Viplove Gupte National Programming Head said, “We have been consistently building on the content, and the entertainment quotient, the listener today looks at radio as a medium to entertain, educate and build around opportunities of humour and fun, we have kept our promise and in the days to come we will unveil some more surprises.”
The Dainik Bhaskar group’s My FM radio station network has come up with a new initiative called “Jiyo Dil Se Heroes” in sync with its brand philosophy, Jiyo Dil Se.
Celebrities from various walks of life will be profiled every month in a two-hour radio show across all 17 stations. The show kicked off on Tuesday, February 18 with author Chetan Bhagat talking about his various experiences of life and how he turned in to a full-time author. Other names that feature in the future are Pandit Birju Maharaj and Geet Sethi.
The show will be promoted extensively through 360-degree media campaign which will include promotions across platforms like cinema, print, digital and radio.
Harrish M Bhatia
Speaking on the initiative, Harrish M Bhatia, CEO of 94.3 My FM, said, “Jiyo Dil Se Heroes is an extension of the core values and beliefs at My FM.. We aim to communicate our brand philosophy and develop a stronger bond with our listeners through this innovative concept.”
Added Viplove Gupte, National Programming Head of the network: “Every three weeks we will be featuring one hero and his story, his emotions, his journey. This is not a life-story show, this is the story of moments and emotions that make these people a hero, a hero who lives “Dil Se”.
RJ Viny, host of the breakfast show – Salaam Indore, emerged as the Radio Personality of the Year at the Association of International Broadcasters in London. With this award she became the only Indian RJ and MY FM the first Indian radio station to be recognised at AIB.