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Tag: VIP Industries

  • The luggage brand will now be endorsed by celebrity couple Saif Ali Khan and Kareena Kapoor Khan

    VIP announces brand relaunch; unveils ‘Hello Holidays’ ad campaign

    By A Correspondent

     

    VIP Industries has unveiled its latest campaign for its refreshed homegrown brand, VIP. The relaunch includes unveiling a new brand logo and identity, a new consumer proposition and a new collection. And all=new brand ambassadors, Saif Ali Khan and Kareena Kapoor Khan.

     

    Commenting on the core idea behind the rebranding, Sudip Ghose, Managing Director, VIP Industries said: “The overall goal was to make the brand relevant and contemporary, whilst retaining its iconic essence. With this relaunch, we aim to grow even more relevant to our ever-evolving consumers. Kareena and Saif Ali Khan are indeed a seamless fit for VIP’s new identity and positioning of Indian modern family. As a unit they represent the ambitious travellers of today’s generation who are always on the hunt for travel luggage/ necessities that truly reflect their personalities. The duo will certainly help strengthen the brand as contemporary, fashionable, reliable and everyone’s first choice for holiday travel. With this endorsement, we are confident that we will sharply position the brand as the country’s best and leading ‘holiday’ luggage brand. If it’s Holiday it has to be VIP.”

     

     

  • The campaign unveil’s the brand’s new backpack collection for 2019

    Varun Dhawan stars in Skybags campaign

    By A Correspondent

     

    Skybags has launched its latest campaign featuring superstar Varun Dhawan. The ‘Always a Star’ campaign marks the unveiling of the brand’s new backpack collection for 2019.

     

    Commenting on the launch of the new campaign and collection, Sudip Ghose, Managing Director, VIP Industries said: “The Backpack Collection for 2019 is reflective of a very animated and vibrant spirit; it scores high on the fun and functionality quotient. Through this campaign, we have endeavoured to reach out to millennials who are always in quest of something truly unique and trendy. Both, the campaign and the collection aim to capture this essence.”

     

  • With #BagTheBall, Skybags aims at engaging with everyone across the country

    Skybags gets in the football mood with #BagTheBall contest

    By A Correspondent

     

    Skybags has launched adigital challenge titled #BagtheBall. Speaking about the campaign, Sudip Ghose, CEO, VIP Industries said:“#BagtheBall challenges people’s creativity and encourages everyone regardless of age and gender to show off their football moves. As a brand, we are always looking at ways to innovate and to offer something unique, which truly resonates with our audience. The idea is to reach out to and engage with all especially the youth. It is seeing tremendous response with entries coming from all across India. Whether one is a fan of the game or not this challenge is for everyone.”

     

     

  • This campaign has been conceptualised by Whyness Worldwide

    Whyness unveils integrated campaign for Carlton Edge series

    By A Correspondent

     

    Whyness has unveiled a 360-degree marketing campaign to launch the Carlton Edge range of bags. The advertising film has been directed by British adfilm-maker Peter Lydon.

    Said Radhika Piramal, Vice Chairman and Executive Director of VIP Industries: “We have high hopes for the Carlton Edge bags with their unique Lifetime Warranty that takes care of any kind of bag damage, no questions asked. In my mind, this is what a thought leader does: disrupts, innovates and changes the rules of the game. I’m sure this campaign will be the perfect launch pad for this unique offering.”

    Added Sudip Ghose, CEO, VIP Industries: “Carlton Edge and its Lifetime Warranty now raise the bar for the entire premium luggage category in India. This is true innovation in both product and service. This marketing campaign, designed to celebrate both the bag and the unique Lifetime Warranty, is just the high-impact launch such a bag deserves.”

    Said Anirudh Pandharkar, Head of Marketing, VIP Industries: “Carlton Edge’s Lifetime Warranty is a category changer. No other bag brand offers a warranty that takes care of all kinds of damage, including airline damage, no questions asked. This marketing campaign delivers on highlighting the special qualities of this bag and its special offer.”

    Added Ravi Deshpande, the Chairman and CCO of Whyness Worldwide: “Using understated British humour, this campaign demonstrates the supreme confidence that Carlton have in their lifetime warranty and its ability to accept even the most incredible bag damage story, no questions asked. It also showcases the bag’s ability to withstand the toughest punishment.”

     

     

  • The TVC will go live across multiple platforms including all social media platforms of Aristocrat

    Rohit Sharma unpacks with Aristocrat

    By A Correspondent

     

    Aristocrat has released its latest film as part of the ‘Unpack Your Dreams’ campaign. The TVC starring cricketer Rohit Sharma seeks to encourage individuals to follow and achieve their dreams, while Aristocrat helps safeguard them.

     

    Speaking about the brand ideology, Sudip Ghose, CEO at VIP Industries, said: “We have seen a growth in the demand for Aristocrat products over the last year and have also witnessed a surge in sales online. With Aristocrat, we wish to provide our consumers with an exceptionally durable and extremely spacious collection that offers great value for money. We believe our new brand ideology and ambassadors resonates with our target audience who are ambitious, and working hard to achieve their dreams.”

     

     

  • Creatively conceptualised and executed by Whyness, the TVC encapsulates how the luggage brand has always been a trusted companion for travelers around the world

    VIP turns 50; relives nostalgia of yesteryears in new campaign

     

     

    VIP Industries has launched its new ad to commemorate 50 golden years in India. This new campaign offers a modern twist features superstar Hrithik Roshan and highlights VIP as a “perfect travel partner of India for generations”.

     

    Creatively conceptualised and executed by Whyness, the TVC encapsulates how the luggage brand has always been a trusted companion for travelers around the world.

     

    Said Sudip Ghose, Senior Vice President – Sales, Marketing and Service, V.I.P Industries: “This is a very exciting year for us at VIP Industries, as we complete 50 years of being market leaders in the luggage industry. From a single brand to offering a diverse product portfolio across multiple brands, VIP industries has come a long way. And we have only our customers to thank for all the love and support they would have shown us. Therefore, we are doing our bit by offering 50 per cent discount on our select ranges. We hope to continue our endeavor to manufacture world class products and provide numerous different offerings to make travel simple and convenient for millions of people around the world in the future. We completed 50 and are ready for the next 50.”

     

    Speaking from a creative perspective Ravi Deshpande, Chairman, Whyness added: “This ad is a celebration of VIP’s ‘50% off on its 50th anniversary’ offer. Bringing together Hrithik Roshan and a contemporary version of the classic VIP jingle make the ad just right for the occasion.”

     

     

  • The campaign will witness a 360 degree marketing approach across all mediums of print, radio, television and social media

    Alia Bhatt romances Caprese bags in new film

    By A Correspondent

     

    Caprese has unveiled its Autumn Winter campaign that features brand ambassador Alia Bhatt romancing Caprese bags against the beautiful Italian backdrop.

     

    Speaking about the marketing approach, Sudip Ghose, Senior Vice President –Sales, Marketing and Service, VIP Industries said: “Caprese brand is dedicated to bringing international high-fashion handbags and accessories to the Indian women and this autumn winter campaign from Caprese brand has been developed to appeal to every Caprese Girl out there who deserves the best of everything in life.”

     

    The campaign will witness a 360-degree marketing approach across all mediums of print, radio, television and social media.

  • Unveils the 2017 backpack collection comprising 81 unique and bold styles

    Skybags launches #PlayBackToBack campaign featuring Varun Dhawan

    By A Correspondent

     

    Skybags, the youth brand from the house of VIP Industries, has unveiled a campaign called #PlayBackToBack to launch its latest range of backpacks. Conceptualised and executed by Law & Kenneth Saatchi & Saatchi, #PlayBackToBack showcases an imaginary scenario where brand ambassador, Varun Dhawan comes out of a bag portraying a non-stop life, packed with fun and style.

     

    Talking about the new collection and the campaign Sudip Ghose, Vice President – Sales and Marketing, VIP Industries said:“As always the new collection will offer the best and the latest trends in backpacks. Today, backpacks have become an essential part of our lives. People don’t just carry backpacks anymore, they wear them like an accessory. In this campaign, we have used an imaginary way of storytelling that unveils the collection and also depicts the lifestyle of our consumers which is portrayed exceptionally well by VarunDhawan.”

     

    Speaking from a creative perspective, Rahul Nangia, Joint National Creative Director, Law & Kenneth Saatchi & Saatchi said:“Skybags is fun, stylish brand, meant for the youth. The centrepiece of the campaign is a film which captures the energy of the brand and its endorser, but is not limited by logic. And the best part is, it’s all been shot live. No CG!”

     

  • Designed in fresh spring color palette and available in modern contemporary prints these bags are crafted for the women of today

    Caprese launches a digital video with Alia Bhatt

    By A Correspondent

     

    Caprese has launched a digital video with Alia Bhatt unveiling the Spring Summer collection 2016. Designed in fresh spring color palette and available in modern contemporary prints these bags are crafted for the women of today.

     

    Launching the new collection Alia Bhatt said, “My Caprese bag has my whole world in it. The spring summer collection is more than just stylish, it’s just like me.What I love about this international fashion collection is that it offers me a perfect companion for every occasion. For travel, work, or casual fun I am always ready to take on the world with a Caprese on my arm.”

     

    Speaking about the campaign, Sudip Ghose, Vice President-Marketing, VIP Industries says, “We believe this campaign truly emphasizes the importance of the handbag in a woman’s life. A woman’s handbag accommodates her entire world,  where ever she goes, whatever she does, the handbag is an essential part of a woman’s life at all times. No matter what the occasion this high-fashion collection from Caprese is designed to provide chic handbags with fuss-free glam for every occasion and need of today’s urban woman.”

     

    The Spring Summer collection 2016 is designed keeping in mind the umpteen occasions that women need to look fashionable and gorgeous for, keeping up with the latest fashion. Speaking on how women need to have the right hand bag the Caprese Girl says, “Your bag needs to be spacious enough to carry all your essentials and at the same time needs to be extremely chic to glam up your look. The new spring summer collection by Caprese is bright, colorful and stylish helping you adorna classy look. It’s definitely my recommendation for the women of today.”

     

  • Launches a new campaign called 'Where do you want to go?

    VIP Industries inspires consumers to fulfill their travel ambitions

    By A Correspondent

     

    VIP Industries is set to grab the attention of the audience with its new campaign ‘Where do you want to go?’. Themed on empowering travelling aspirations, the campaign has been conceptualized by Prasoon Joshi and Director of the Bollywood box office hit movie Queen – Vikas Bahl. The campaign also showcases VIP’s new 2015 collection which has an array of different designs, designed for weddings, holidays and business travel.

     

    The TVC portrays a story of a young girl who appears to be blind and yet is determined to travel across the globe. ‘Where do you want to go?’ touches on the desires of traveling ahead in life and motivating people to overcome all the obstacles. Taking the campaign a step further the brand has associated with Make-A-Wish Foundation of India which believes in fulfilling wishes of children with life threatening medical conditions. As a part of their association, every month VIP will sponsor the travel wishes of these children.

     

    Commenting on this new campaign, Radhika Piramal, Managing Director, VIP Industries said, “We in VIP believe that every individual would like to travel irrespective of their socio economic or health condition, as travel brings joy and experience of a different kind. This campaign is all about urging people to travel and explore. Therefore apart from exhibiting our new collection, we aim to convey an important message of travel through this campaign. ‘Where do you want to go?’ is an inspirational and emotional concept, close to my heart. We hope that people are motivated to travel by watching this campaign.”

     

    Prasoon Joshi

    Expressing his content towards the TVC, Prasoon Joshi, Chairman McCann Worldgroup Asia Pacific & CEO McCann India shared, “Where do you want to go? is an attempt to portray the change in the new confident India through the differently abled whilst subtly displaying the new collection of VIP. This creative thought is built around celebrating the new emotions around the journeys that Indians are undertaking, and the story of the blind girl as a protagonist is a creative metaphor which represents the emotions of a new & bolder India that is forging ahead. The entire team has stayed true to VIP as a luggage brand which has always remained part of Indian popular culture and this commercial represents it contemporary role in the Indian society.”

     

    Speaking about the TVC, Vikas Bahl said, “Directing a movie is far easier than making an ad commercial. You barely have few seconds to convey a message as compared to the hours one has for a movie. ‘Where do you want to go?’ is based on a concept that will make you think of those who can’t normally travel but how it’s possible if you put your mind to it. I hope justice has been done to the concept through my direction.”

     

    Deepak S Bhatia, CEO, Make-A-Wish Foundation of India commented, “We thank VIP Industries for choosing to associate with our cause.to grant wishes of eligible children who wish to travel within India. This will help them be positive and restore in them hope, strength and joy.”

     

    The TVC is currently on-air and showcases ‘Verve Nxt’, a lightweight, stylish collection available in golden yellow. The campaign will witness a 360 degree marketing approach across all the mediums of print, radio, television, digital and social media nationally.

     

  • The campaign launches the chic 2015 Spring Summer collection

    Alia Bhatt endorses new collection for Caprese

    By A Correspondent

     

    Caprese has unveiled its 2015 Spring Summer Collection with its recently appointed brand ambassador – Alia Bhatt. The TVC features brand ambassador Alia Bhatt romancing the stunning Spring Summer 15 collection of Caprese. The brand promises to woo its audience with a fresh campaign and collection of products which will be seen on TV screens, billboards, social networking sites, retail malls, etc.

     

    The new campaign is a creative piece of work by the curative minds of KB Vinod and Bhupal Ramnathkar, Managing Partners for COMPANY. Filmed at enthralling locations of Europe, the gorgeous Alia Bhatt is seen flaunting the new 2015 spring summer collection.

     

    Expressing her views on the campaign, Radhika Piramal, Managing Director, VIP Industries says, “This campaign is a reflection of pure fashion with elegance and contemporary style which is aptly represented by the glamourous Alia Bhatt. We are hoping that through this campaign we are able to get every stylish woman to bring out her true sense of style.”

     

    Detailing his experience of shooting the TVC, KB Vinod, Managing Partner, COMPANY says, “The Caprese girl is back. She explores the new Caprese spring summer collection in the magnificent Mediterranean. She continues to define style & good life for the girl next door. Our attempt was to strengthen Caprese’s European heritage & International fashion credentials.”

     

  • A leading global luggage brand, Carlton reflects the very best of British design and innovation

    Carlton takes ‘The New Face of Business’ route in new campaign

    By A Correspondent

     

    Luggage brand Carlton has launched its new campaign ‘Carlton – The New Face of Business’. The campaign is designed to tap into new consumer bases and fortify its position in the business luggage category. A leading global luggage brand acquired by VIP Industries in 2004, Carlton reflects the very best of British design and innovation.

     

    Conceptualized by Whyness, the new campaign raises a tribute to the new generation of business leaders and their luggage of choice – Carlton. While retaining the charm of its British heritage, the new campaign subtly points out how business has evolved from the old order. Set against a rapidly shifting corporate environment, ‘The New Face of Business’ campaign showcases Carlton as the perfect travel partner for the new business maverick in his pursuit of the next big idea.

     

    Reflecting on the campaign, Ravi Deshpande, Founder, Whyness shared, “There’s a new breed of business leaders out there. Young, passionate, innovative and ready to rewrite the rules. For whom chasing profits isn’t as important as chasing the big idea. The new Carlton campaign is a celebration of this new business generation and positions Carlton as the luggage of “The new face of business”. We look at Carlton as being young, exciting, up-market and disruptive, vis-à-vis the staid competition.”

     

    Speaking on the campaign, Sudip Ghose, Vice President-Marketing, VIP Industries said, “Young, passionate and always-on-the-go, the new generation of business leaders have their finger on the pulse of business. With the ‘New Face of Business’ campaign, we are directly speaking to this daring new business generation as they make their way to success.”

     

    The Carlton ‘New Face of Business’ campaign is currently on air and will be extended across print, radio and social media platforms.