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Tag: Vinod Kunj

  • The account was won following a multi-agency pitch and Thought Blurb will now be handling the 360-communication mandate for InterMiles

    Thought Blurb bags InterMiles creative mandate

    By A Correspondent

     

    Creative agency Thought Blurb has bagged the mandate for travel and lifestyle rewards programme, InterMiles (eka JetPrivilege). The account was won following a multi-agency pitch and Thought Blurb will now be handling the 360-communication mandate for InterMiles.

     

    Zameer Kochar

    Said Zameer Kochar, Vice-President (Marketing & Member Engagement), InterMiles: “InterMiles has evolved into an everyday travel and lifestyle rewards programme fulfilling the aspirations of its 10 MN+ members with relevant and engaging value propositions. In Thought Blurb we found an able creative partner to bring our brand vision to life. With their expertise and acute understanding of the category and consumer sentiment, we are confident that this partnership will truly be rewarding for both of us.”

     

    Vinod Kunj

    Added Vinod Kunj, CCO and Managing Partner, Thought Blurb: “InterMiles is a one of a kind player in the market, and we’re really excited to be working with such a dynamic brand. Right now, we believe it’s more important than ever that brands strengthen their relationships with their customers. For us, InterMiles’ expanded offerings is a big opportunity to connect with customers in new ways through digital platforms and build relevance for the brand.”

     

     

  • The campaign kicked off with a TVC created in 11 languages and will run across all kids TV channels

    Thought Blurb executes latest ad film for Parle Magix

    By A Correspondent

     

    Thought Blurb has launched a new campaign for Parle Magix, the biscuit targeted at kids. The campaign kicked off with a TVC created in 11 languages and will run across all kids TV channels. This will be supported by print, digital, on-ground activations and a host of media including Comic Books and on-ground activations.

     

    Said Mayank Shah, Senior Category Head, Parle Products: “Parle Magix is a cream-filled biscuit. In this category, the primary influencers are children and are therefore the target audience for Parle Magix. The cream-filled biscuits market has national and international brands as well as many regional players.  To break through the clutter, we needed a strategy that spoke directly to the child. The act of splitting open the biscuit and licking the cream is the way most children eat cream filled biscuits. So we decided to turn the act of eating the biscuit into a form of play. In fact, with a multi-media campaign we hope to establish eating Magix as a fun exercise in making the right decision,”

     

    Added Vinod Kunj, Partner and CCO, Thought Blurb: “The campaign addresses the child who wants to fill his days with the most activity as possible. Letting the child know that his mischief is tolerated and also encouraged is the direction we’ve decided on. In other words, Parle Magix speaks directly to the child saying that ‘we let you decide what you would rather do.”

     

     

  • The CEO of Lulu Mall, Kochi, Shibu Philips said that the group is initiating an assertive push into other cities in Kerala and expanding its footprint into various other Indian cities

    Lulu Mall appoints Thought Blurb as communications design partner

    By A Correspondent

     

    The Lulu Group’s flagship mall in India, Lulu Mall, Kochi has signed on Thought Blurb as their advertising partner to build the brand in synch with the global retail brand image.

     

    Shibu Philips, CEO of Lulu Mall, Kochi, said that the group is initiating an assertive push into other cities in Kerala and expanding its footprint into various other Indian cities, and it’s imperative to have world class branding and communication design.   The three-month pitch process saw The Lulu Group evaluating the presentations of several top-rung ad agencies from Kerala and other cities. The decision eventually hinged on strategy and domain knowledge of retail marketing.

     

    Said Philips: “Thought Blurb’s past work on Quick Service Restaurants, large retail chains and Malls showcased great acumen and promise. Their strategic thinking reflects a layered understanding of today’s retail customer, their fickle loyalties, and what buttons to press to keep them engaged.”

     

    Speaking of the win, Vinod Kunj, CEO of Thought Blurb said, “We have sharpened our skills in this field for almost a decade and are raring to go with every resource we have at our call. Our design expertise has been awarded and recognised in every forum. Working on a mall chain is different from the norm. People need to stay engaged through programmed events and activations. Newer experiences for the consumers keep an in-demand mall from becoming a has-been. That would never happen on our watch. We are proud to be associated with the Lulu brand, and intend to ensure its dominance in the future.”

     

  • The campaign celebrates the individuality of Vivana's customers

    Viviana Mall launches new brand campaign in collaboration with Thought Blurb

    By A Correspondent

     

    Viviana Mall, in collaboration with its creative agency Thought Blurb, is inviting customers to celebrate their everyday moments in their new brand campaign. With the season of festivities in tow, Thought Blurb plans to strengthen the brand’s celebratory proposition by launching their new campaign ‘Celebrate Everyday: Celebrations continue at Viviana Mall’. The campaign celebrates the individuality of Vivana’s customers. Knowing that every customer has different choices, likes, dislikes and preferences; the mall with its plethora of experiences promises every visitor a unique celebration.

     

    On the development, Rima Pradhan, Head of Marketing, Viviana Mall said, “The mall has always tried and created innovative ideas and campaigns to engage with customers. We regularly look for different avenues to give them a unique experience every day and hence we have collaborated with creative agency Thought Blurb for the ‘Celebrate Everyday’ campaign. We are confident that the campaign would create even stronger bonds with our customers.”

     

    “The idea behind the campaign is to give customers a reason to celebrate everyday and give them options to unwind themselves,” Pradhan added further.

     

    Commenting on the release of Viviana’s latest campaign, Thought Blurb’s Managing Partner, Vinod Kunj said, “Viviana since inception has been exhorting people to discover a reason to celebrate every day. So much so that today Viviana has become the happiness destination for Mumbaikars spanning all the way from Chembur to Ghatkopar going uptoPalghar and beyond. It is the go-to destination for lighter moments of life in Thane. It’s today a reference landmark in Thane.”

     

  • Rajan Narayan is known by industry peers for his quick turnarounds and is a part of several growth stories

    Thoughtblurb appoints Rajan Narayan as CEO

    By A Correspondent

     

    thought blurb, a Mumbai-based full service design and advertising agency appointed Rajan Narayan as its Chief Executive Officer. Rajan Narayan is an experienced communications professional and has worked on several national and global brands at FCB Ulka, McCann Erickson, Young & Rubicam, Lintas, Ogilvy & Matter and Business India Group at leadership positions for over 20 years. He was the President and CEO for Quadrant before taking over the mantle at thought blurb.

     

    Rajan Narayan’s appointment marks a new phase of accelerated growth at thought blurb. The agency steered by Vinod Kunj has been associated with an impressive portfolio brands including Reliance Industries Ltd, Godrej & Boyce, Morarka Organics, Abad Group, Synthite Industries, LG Mobiles, Huawei India, MTS, Viacom 18, Union KBC, ICICI Prudential, Baskin Robbins, Kelachandra Group, etc. in the last eight years since it was established. The agency has created a niche for itself in strategy and design led communications.

     

    Commenting on his appointment at thought blurb, Rajan Narayan said, “It is exciting to drive the growth of thought blurb. I believe that it is an opportune time for us at thought blurb as we have proved our strengths. My mandate to take thought blurb to its next level of growth trajectory will also be aided by the growing awareness on the importance of strategy and design among the marketers. The team at thought blurb is hungry to do much more”.

     

    Rajan Narayan is known by industry peers for his quick turnarounds and is a part of several growth stories. Besides, he is an Electrical Engineering graduate from Manipal Institute who has written a novel – The Lonely Cloud which is based on a love story.

     

    Announcing the appointment, Vinod Kunj, Managing Partner, thought blurb said, “Author, App developer, advertising man. An extremely interesting person with a well rounded approach to work and life, Rajan is just the kind of guy to lead a bunch of interesting, quirky, creative minds at thought blurb. I know Rajan from the days we worked together at Lintas more than 15 years ago. Then as now, he is an exacting professional with an intuitive knowledge of communication and brands. With his experience and expertise, Rajan will work closely with the various branches and divisions to usher in the next level of growth for thought blurb”.

     

  • The idea of Simple Simon was born with one key intent – to hit the market with a 'Simple Stick'

    Simon says, play it Simple

    By A Correspondent

     

     

    Creative specialist Vinod Kunj and brand psychiatrist Gaurav Bahirvani have launched a branding practice firm named Simple Simon. The duo believes that too many people with too many theories have managed to create a complex aura around the concepts of brand and strategy. Hence, the idea of Simple Simon was born with one key intent – to hit the market with a ‘Simple Stick’.

     

    Commenting on the launch, Gaurav Bahirvani, CEO of Simple Simon said, “Every business, regardless of their size, reach or stature, deserves to benefit from a sound brand strategy. But the reality is that good branding strategists in their race for big-ticket assignments often leave out smaller businesses from their radar. In our experience, given the right guidance (minus branding’s oppressive jargons), these small businesses have showcased tremendous potential and accelerated their pace of growth. Simple Simon is not just another brand practice in the crowd. We are here to demystify the concept of brand building by simplifying its tone, texture and tenacity for every business that has an ambition.”

     

    It is well known that small and medium sized businesses in India contribute largely to the nation’s employment and its economic stature. While it forms the biggest layer of the enterprise pyramid, it receives the least attention from sound intelligence available in our country.

     

    Explaining the ideology further, Vinod Kunj, Executive Chairman, Simple Simon, mentioned, “Our aim is to democratize the art of brand building. We would like to approach enterprises that have the intent and spirit to grow, but do not have access to the right kind and quality of intelligence. It’s generally perceived that typical brand consulting outfits demand undying allegiance, bark suggestions and try to instill the fear of the devil among clients. While the larger players may still find a way to get their head around it; smaller businesses on the other hand get extremely intimidated. It’s this fear of missing out despite their dedication and ambition that we plan to help them overcome with Simple Simon.”

     

    The firm will be spread across offices in Delhi, Mumbai and Kochi, backed by a team of 20 people.