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Tag: Vinod Cookware

  • Conceptualised by Network Advertising and produced by 10 Films

    Vinod Cookware launches new TVC

    Vinod Cookware has launched a new television commercial highlighting the SAS (Steel-Aluminium-Steel) metal technology used in their premium range.

    Conceptualised by Network Advertising and produced by 10 Films, the TVC depicts a robbery gone wrong. It highlights the key features and advantages of Vinod Cookware’s premium SAS metal range, which provides consistent heat distribution and minimizes food burning.

    Said Shayondeep Pal, CCO of Network Advertising: “The idea was to move away from the typical ‘happy-family-mother-in-the-kitchen’ films and explore new ways to communicate the SAS metal technology. By showcasing the ‘Steel-Aluminium-Steel’ layering that evenly spreads heat, we aimed to demonstrate how this product reduces the risk of food burning. The unique narrative of a protagonist caught in a kitchen heist brings a humorous touch to the product demonstration. We were fortunate to have a talented cast that nailed the timing—crucial for humor to succeed.”

    Added Shouvik Basu, Founder & Executive Producer of 10 Films: “The concept of merging a robbery scene with cookware in a hill station setting was a fresh and exciting challenge. It required careful casting and seamless storytelling to shift the audience’s focus from the heist to the utility of Vinod Cookware. The shoot was a perfect balance of humor and product integration, and we are proud to have worked alongside Network Advertising in delivering this memorable film.”

    Said Sunil Agarwal, Director of Vinod Cookware,: “At Vinod Cookware, we have always upheld the highest standards of quality and functionality, and our SAS Metal range is a testament to that commitment. Through this new campaign, we aim to communicate the core values that define our brand—quality, reliability, safety, and sustainability. By integrating wholesome humor into our messaging, we’re reinforcing to consumers that Vinod Cookware remains a trusted partner in Indian kitchens, dedicated to enhancing their cooking experience with products they can rely on.”

  • To roll out multi-channel ICA campaign

    Network Advertising & Whisper Media partner with Vinod Cookware

    By Our Staff

     

    Vinod Cookware kitchenware brands, along with its AOR, Network Advertising, is going mainstream by partnering with Whisper Media for a series of In-Content Advertisements (ICA)  in the festive season. In addition to the ICA ads, the brand will also be running quarter-page ads in mainline newspapers ‘Hindustan Times’ and ‘Hindustan’ to promote its Platinum Series and Pressure Cookers.

     

    Said Priya Jacob, President- Media, Network Advertising Pvt Ltd: “The campaign is designed to maximise the Reach of the brand’s promise of being an intelligent cookware in our target markets. We believe that this campaign will establish Vinod Cookware as a trusted and intelligent cookware partner for our consumers.”

     

    Added LS Krishnan, CEO & Director, Whisper Media India: “Vinod Cookware has associated with Whisper Media In Content Advertising (ICA) since its inception and it is heartening to know that the format has worked for them. Vinod Cookware has been a pioneer in using this format and this reflects its ethos in doing disruptive innovations, be it on the product side or Media. The attention that Whisper ICA delivers enhances the message and brand recall in the era of clutter and short attention spans. We are privileged to be associated with Vinod Cookware.”

     

  • Puts the spotlight on innovative SAS-Bottom Pressure Cookers

    Vinod Cookware launches TVC

    By Our Staff

     

    Vinod Cookware has launched a new TVC highlighting the SAS-Bottom technology used in its pressure cookers. The film has been conceptualized by Network Advertising and produced by Jamurah Films.

     

    Said Sunil Agarwal, Director, Vinod Cookware.”We at Vinod Cookware, have always been entrusted to adapt to the evolving consumer needs and develop solutions for modern kitchens. We are expanding our expertise in innovative products as the surge in consumer spending during this era is anticipated to continue. This campaign focuses on highlighting our efforts to bring back the traditions with a touch of modernity by using innovative SAS technology to build our cookware. The idea to keep it simple and impactful has helped us connect with a wider range of audience, both on TV & OTT.”

     

  • Multi-channel campaign celebrates the launch of its Platinum range which is made using revolutionary SAS metal

    Network highlights new Vinod Cookware range

    By A Correspondent

     

    Network Advertising has launched an ad campaign for cookware brand Vinod Cookware.

     

    Said Shayondeep Pal, Chief Creative Officer, Network Advertising: “First and foremost, the idea was to break the category code to get the eyeballs. All we know is when it comes to cookware, we end up showing home-makers, happy kids and satisfied husbands. How do we stay away from this clichéd universe and still talk about a revolutionary product innovation called SAS metal? At the other end of the spectrum, we didn’t want to make an esoteric commercial with a tenuous connect. So, the attempt was to come up with an idea that is organically humorous and closer to the product truth.”

     

    Added Sunil Agarwal, Director, Vinod Cookware: “Vinod Cookware is synonymous with innovation and our offerings have been out strength. Our products have been able to stand the test of time and our substantial research has enabled us to understand the market and the consumers well. Our Platinum range is the perfect example of the focus we have on launching new products that address key consumer challenges. This new film created by Network Advertising encapsulates the brand and product promise effectively and I strongly believe that it will work very well for us in the market.”

     

     

  • Strategic, diverse mandates reinforce its integrated thrust and full service capabilities

    Network bags full-service mandates for MSE, Firestone Tyres & Vinod Cookware

    By A Correspondent

     

    Network Advertising has bagged the full-service mandates from Metropolitan Stock Exchange of India (MSE), Vinod Cookware ad Firestone Tyres, following a multi-agency pitch. The mandate from MSE is to launch the brand both with the brokers and the business community after its recent business overhaul, while for Vinod Cookware, the mandate is to enable its next phase of growth nationally. For, Firestone Tyresit entails bringing the right connect between its great American legacy and Indian ambitions. The accounts will be serviced out of its Mumbai office.

     

    Commenting on the wins, Vinod Nair, Managing Director, Network Advertising Group, said: “We are committed to our belief that ‘integrated’ delivers more value to clients. Increasingly clients are seeing this value and seeking full service capabilities in their agency partners. These wins vindicate that belief/need. We look forward to doing great work across these challenging and interesting mandates.”

  • The Latest TVC reflects her personality and energy which undeniably finds great synergies with the brand Vinod Cookware

    Vinod Cookware ropes in Mandira Bedi as brand ambassador

    By A Correspondence

     

    Vinod Cookware has roped in Mandira Bedi as the brand ambassador. Launching the first leg of the campaign with its latest TVC which resonates with the brand theme ‘Jo Bhi ho Khana Vinod mein hi Pakana’ Vinod Cookware plans to ascertain the fact that ‘How the right cookware determines the healthy diet’ which seemed fitting with Mandira Bedi, a true fitness enthusiast who could effortlessly convey the importance of staying healthy and eating right to the consumers.

     

    The Latest TVC reflects her personality and energy which undeniably finds great synergies with the brand Vinod Cookware.

     

    Commenting on the association, Sunil Agrawal Director, Vinod Cookware says, “We are very happy to introduce Mandira Bedi as the brand ambassador for our cookware business. She is indeed the perfect representation of everything that the brand Vinod stands for! With her many avatars- the power woman Shanti, the adventurous fear-factor contestant and unafraid cop of 24, she connects well with the Indian homemaker and youth alike. Considering all of this and more, we believed Mandira was just right, the intelligent choice for Vinod cookware.”

     

    Apart from the launches and promotions of Vinod Products, Mandira Bedi shall also be involved actively with brand and product communication across all media platforms. Vinod Cookware also plans to run a 360 degree marketing campaign on Pan India Level.