MxMIndia

Tag: Vineet Singh

  • Recognises achievements of women

    Embassy Group celebrates Women’s Day with new video

    By Our Staff

    Real estate firm Embassy Group has launched a new campaign “Choose To Challenge” for Women’s Day. The video celebrates the women of Embassy.

    Said Vineet Singh, Group CMO, Embassy Group: “The last 20 years have witnessed a massive change in the social fabric of our society where increasingly women are making a mark for themselves in every sphere of life which also includes the corporate world. The real-estate sector is no exception which is gradually seeing more women take important roles be it in the leadership team and frontline roles. At Embassy Group, keeping in line with our future first vision, we have constantly strived towards creating an inclusive workplace with equal opportunity for all, where women employees have always played a pivotal role in every level of the organisation. Keeping this in mind, our women’s day digital video is our small effort to celebrate these achievements by showing how women are constantly opening the doors to a future first world where conversations happen on an ‘individual’ level without gender playing a role in it.”

    Added Sonia Khurana, COO, Digitas, India: “When the idea of creating a video to celebrate women on IWD came up, our collective reaction was that it would be a cliche. But it soon sunk in that dismissing it is the real cliche. The reality demands constant reminders to claim what is rightfully ours and the inclusive Embassy culture made it organic and easy for us to craft this video. Why shy away from telling the truth, especially when it can have a positive domino effect in the industry and the world at large.”

     

     

  • #SpreadSweetness is the theme

    Nestle Milkmaid celebrates Onam

    By A Correspondent

     

    Nestlé Milkmaid has has taken the onus of making Onam sweeter with #SpreadSweetness initiative. To spread the word for this festive cheer, the brand has rolled out a 30-second ad film with the cast of popular television series “Vanambaadi”.

     

    Commenting on the initiative, Vineet Singh, Director – Dairy, Nestlé India, said: “This year when social distancing is impacting the way we are celebrating Onam, Nestlé India has rolled out #SpreadSweetness – an initiative that emphasises how everyone can celebrate Onam just as memorably – with a different but equally sweet approach with Milkmaid.”

     

    As a mark of celebration, Nestle has also launched a Malayalam website www.milkmaid.in/ml featuring 50 recipes that can be easily made with ingredients available at home and can be relished with family and friends.

     

     

  • WeWork India's campaign this year was about making everyone aware of the contributions of our (S)heroes

    Salute! Said WeWork to Unsung (S)heroes

    By A Correspondent

     

    Talking about the campaign, Vineet Singh, CMO, Embassy Group, said: “Independence Day is a celebration of our great leaders’ contribution who gave us the freedom which we are enjoying today. However, we realised that over time, we haven’t been fair in recognising everyone. As a company that values and celebrates diversity, we feel that the change in attitude to make workplaces more inclusive can only be cultivated through education and awareness. Hence, in our quest to build a culture of inclusion, we took the opportunity of spearheading the stories of our unsung women leaders who fought equally towards our nation’s independence. At the end of the day, these are stories about ordinary women doing extraordinary things ,and they deserve an equal celebration.”

     

     

  • The agency rolled out the new communication for the brand on September 1, 2016

    DigitasLBi wins digital mandate for Orient Electric

    By A Correspondent

     

    Following a multi-agency pitch, DigitasLBi has bagged the digital mandate for Orient Electric, a market leader in the home electrical solutions industry. Being handled by agency’s Delhi office, the mandate involves developing a comprehensive communication strategy for Orient Electric and increasing its digital footprint across channels. The agency rolled out the new communication for the brand on September 1.

     

    In making the selection, AnshumanChakravarty, Head Branding & Corporate Communication, Orient Electric said, “We are excited about our association with DigitasLBi and see them as a perfect partner to lead our digital strategic initiatives. The way information is consumed nowadays has drastically changed with the sweeping digital transformation. We are confident that their thorough understanding of the digital landscape will help us achieve consistent branding and improved customer engagement in line with our business objectives.”

     

    Commenting on the business win, Vineet Singh – Client Partner, DigitasLBi said “Orient Electric has always brought smart solutions to its consumers via continued evolution. We at DigitasLBi are extremely excited to become a part of their journey and help augment their vision. Our insights, our proprietary tools and our strategic creative approach will help us enable Orient Electric to further develop an integrated approach towards reaching their consumers in the digital space.”

     

  • The campaign conceptualized by GREY group India captures the frustration of fleet owners and truck drivers by giving them the perfect solution

    Indian Oil gets ‘Babaji’ to endorse new product attributes

    By A Correspondent

     

    Diesel engine oils constitute an important segment of Indian Oil’s lubricant portfolio. SERVO Pride XL Plus, the advanced diesel engine oil caters to various segments in this category – such as light commercial vehicles and heavy commercial vehicles.

     

    Vehicles these days are designed to be more powerful, which naturally puts a lot of load on the engine oils being used. Drivers and owners would prefer oils that give enhanced fuel economy and longer drain intervals to bring down their operating costs. They would also prefer oils that prevent soot build-up and reduce wear & tear, bringing down the maintenance costs, so as to keep the engines as healthy as possible.

     

    The campaign conceptualized by GREY group India primarily caters to fleet/truck owners. A smooth-running fleet means their customers are assured of timely delivery of goods which attracts more business. The need was to position Servo Pride XL Plus as a reliable ally that ensures their trucks and operations run uninterrupted, every day.

     

    The main protagonist in the campaign is ‘Babaji’, a wise man who understands the problems faced by fleet/truck owners and their families. Maintenance of these trucks comes at a cost, which is eventually borne by the family. That’s because maintaining these trucks takes up a lot of time and attention, leaving truck/fleet owners little time to deal with their personal issues.

     

    In the TVC, ‘Babaji’ recommends Servo Pride XL Plus as a solution to all their problems.

     

    Indrajit Bose

    Indrajit Bose, Executive Director I/C (Corporate Communications & Branding), Indian Oil Corporation Ltd, said, “We wanted to position Servo Pride XL Plus as a reliable partner that ensures fleet operations run smooth. Communicating this broad yet unique thought was a little challenge as it had never been done in this category. However, the scripts presented to us by GREY made us chuckle and instantly helped us gain confidence in this thought. Furthermore, the TVC artistically directed by Nirvana Films took the films to a different level and will enable us to effectively connect with our diversified consumers across the country.”

     

     

    Vineet Singh

    Vineet Singh, Senior Vice President and Office Head, GREY group India (Mumbai) said, “Fleet/truck owners are always under stress when their trucks are on the move, and this stress is invariably passed on to their families in one way or the other. The communications attempts to address the root cause of all these problems in a light-hearted manner.”

  • Vineet will report to Prithviraj Banerjee, Head of Agency, India, DigitasLBi

    Vineet Singh joins DigitasLBi India as Client Partner, Delhi

    By A Correspondent

     

    DigitasLBi India announced the appointment of Vineet Singh as Client Partner- Delhi. Vineet comes with over10 years of working with global marketing communications companies and has been successful in driving growth and thought leadership for iconic global and local brands. Vineet will report to Prithviraj Banerjee, Head of Agency, India, DigitasLBi.

     

    On his new awaiting challenge Vineet said, “My goal at DigitasLBi is to supercharge an already strong growth engine across new business development as well as existing partnerships. While doing this, I plan to also leverage my experience of working in both MNC and startup environments to further strengthen and evolve our digital proposition.”

     

    Commenting on the appointment Prithviraj Banerjee, Head of Agency, India, DigitasLBi said, “Vineet has high levels of strategic prowess and an unparalleled enthusiasm. His multi-platform experience will help identify new innovative solutions for our clients while his stint as an entrepreneur will ensure true ownership of brands. He is the perfect mix that we were looking for.”

     

    In his prior appointments, Vineet has worked with Google where he helped multinationals meet their online advertising, branding and performance needs. Moving on from Google, Vineet joined the ecommerce logistics startup Delhivery, where he helped set up their Omni Channel business in India. In 2015, Vineet co-founded Upbeat Retail Private Limited and took on the task of changing the outlook of Indian consumers towards imported goods – in terms of pricing, quality and access.